01.01.08
Switzerland-based Nestlé USA, part of Nestlé, S.A., the world’s largest food and beverage company, and California-based Jamba Juice, the leading blender of fruit and other naturally healthy ingredients, have formed an exclusive worldwide licensing agreement to produce and distribute a line of healthy ready-to-drink beverages under the Jamba brand name. The products will launch in the U.S. during the second quarter of 2008 and will include two distinct product offerings: Smoothies, which combine natural ingredients with a fruit blend and a splash of low-fat milk; and Juicies, a lighter, refreshing blend of fruit with a splash of non-fat milk. These products, which have been under development for more than a year, will include Jamba’s signature line of healthy vitamin and mineral boosts, and meet both companies’ standards for healthiness, taste and quality. According to Rob Case, president, Nestlé USA Beverage Division, “Jamba Juice is a brand that has become synonymous with fun health and we’re pleased to work with them to bring that same excitement for healthy beverages to the mass market.”