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    Appetites for Blueberries Flourish

    U.S. Highbush Blueberry Council reports consumer demand for naturally healthy ingredients is propelling the blueberry market.

    Appetites for Blueberries Flourish
    Blueberries appeal to a broad audience.
    Appetites for Blueberries Flourish
    Source: U.S. Highbush Blueberry Council
    Appetites for Blueberries Flourish
    Luna Bar added the Blueberry Bliss bar to its line of nutrition bars for women, highlighting its antioxidant, fiber and vitamin content.
    Lisa Olivo, Associate Editor03.23.15
    In the past 10 years, consumers’ appetites for blueberries in the U.S. has grown significantly, according to the U.S. Highbush Blueberry Council, Folsom, CA. The organization reported that the per capita consumption of blueberries is increasing annually, with a growing number of blueberry-based products entering the marketplace each month.  
     
    This increased demand has spurred production in recent years, with the North American highbush blueberry harvest reaching 640.1 million pounds (290,344 metric tons) in 2013, up from 559.4 million pounds (253,740 metric tons) from 2012.
     

    Source: U.S. Highbush Blueberry Council

    Budding Interest
    What’s driving this impressive growth? USHBC suggested that links to antioxidant content and fiber are propelling consumer interest in the category. The nutrient-packed berries are also low in calories and are a source ofvitamin C and potassium. 
     

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