The Coca-Cola Research Center for Chinese Medicine opened within the China Academy of Chinese Medical Sciences. The academy is the national center for research, healthcare and education in traditional Chinese medicine, the Atlanta soft-drink giant said.
Coca-Cola has a long-term collaboration agreement with the academy, which is overseen by the country’s Ministry of Health.
In a statement, Rhona Applebaum, Coke’s vice president and chief scientific and regulatory officer, and Hongxin Cao, president of the academy, said the move connects Coke’s global reach and marketing with what Cao called Chinese medicine’s “more holistic view on health.”
Coke said its Beverage Institute for Health & Wellness, a research group formed in 2004, will open an office at the academy. And the institute’s executive director, Maurice Arnaud, will join the advisory board of the academy’s Experimental Research Center.
—Robert Daniel, Nasdaq.com, 10/12/07