Marian Zboraj07.01.07
Echinacea, schisandra, valerian, milk thistle and ginseng have all been used for centuries to treat everything from infections, stress and lack of sleep, to brain, heart and stomach conditions. Not much has changed over the years as today's consumers continue the tradition of using herbs and botanicals for numerous health issues. In fact, according to The Natural Marketing Institute's (NMI's) Health & Wellness Trends Database, more than four in 10 consumers indicate that they have used herbal supplements over the past year. Further, NMI claims the usage of herbal supplements has had compound annual growth increases of nearly 10% since 2003-this growth rate is second only to condition-specific supplements. The number of new product introductions for herbal supplements has also increased. In 2003, there were just over 25 new products introduced. That number increased to more than 140 in 2006.
Consumers have routinely obtained the nutritional benefits of herbs/ botanicals through tablets or capsules. However, as the market has become over saturated with these similar forms of delivery, many consumers have recently turned t
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Consumers have routinely obtained the nutritional benefits of herbs/ botanicals through tablets or capsules. However, as the market has become over saturated with these similar forms of delivery, many consumers have recently turned t
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