06.01.07
The Council for Responsible Nutrition (CRN), Washington, D.C., has launched a new advertising campaign to encourage supplement companies to file competitive challenges with the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB). The advertising campaign supports the CRN/NAD initiative announced last September, which allows NAD to increase its scrutiny of dietary supplement advertisements through a series of multi-year grants provided by CRN. The ad, which was created and produced in-house, is headlined: “There’s A New Sheriff In Town: You” and tagged with “We’re Aiming to Clean Up Our Industry.”
CRN has partnered with five trade magazines that cover the dietary supplement industry and share the association’s concern that supplement advertising must be truthful and not misleading in order for the supplement industry to maintain and grow its loyal base of customers. In support of the advertising campaign, the media partners have provided CRN with special advertising rates in order to draw attention to the self-regulatory initiative. Beginning with June issues and running through September, the ad will run in: Nutraceuticals World, Functional Foods & Nutraceuticals, Nutritional Outlook, Nutrition Industry Executive, and Natural Products Insider. In addition, CRN will run one insertion in The Tan Sheet.
According to Steve Mister, president and CEO, CRN, “The single greatest threat to our industry results from the outrageous claims made by a few companies that consumers associate with the entire category. We’re gratified that these five publications have joined us in this effort to help clean up our industry’s advertising. Now it’s up to individual supplement companies to take action. Part of being a responsible industry is self-policing those members who push the envelope too far.”
CRN has partnered with five trade magazines that cover the dietary supplement industry and share the association’s concern that supplement advertising must be truthful and not misleading in order for the supplement industry to maintain and grow its loyal base of customers. In support of the advertising campaign, the media partners have provided CRN with special advertising rates in order to draw attention to the self-regulatory initiative. Beginning with June issues and running through September, the ad will run in: Nutraceuticals World, Functional Foods & Nutraceuticals, Nutritional Outlook, Nutrition Industry Executive, and Natural Products Insider. In addition, CRN will run one insertion in The Tan Sheet.
According to Steve Mister, president and CEO, CRN, “The single greatest threat to our industry results from the outrageous claims made by a few companies that consumers associate with the entire category. We’re gratified that these five publications have joined us in this effort to help clean up our industry’s advertising. Now it’s up to individual supplement companies to take action. Part of being a responsible industry is self-policing those members who push the envelope too far.”