Rebecca Madley-Wright07.01.04
It is no surprise that the protein segment is doing very well, considering the uptake of the low-carb craze by consumers. But the surge in demand for protein-centric products hinges on other equally important factors. The research behind proteins is ongoing and various health benefits are constantly being revealed. So far, certain proteins have been linked to a reduced risk of cardiovascular disease and cancer, in addition to weight loss and lowering blood pressure, to name a few. Additionally, companies have been hard at work to produce more suitable protein forms that make incorporation into product applications almost seamless.
The low-carb trend is the most notable driver in the protein category at the moment. Discussing this development and its effect on the protein category was Kevin Marcus, worldwide director of marketing and business development, Cargill Soy Protein Solutions, Wayzata, MN. "The demand for low-carb products has really pulled all proteins up," he said. "The consumer-driven demand for these types of products has really changed the business."
Russ Egbert, director of protein research, ADM, Decatur
Protein Trends
The low-carb trend is the most notable driver in the protein category at the moment. Discussing this development and its effect on the protein category was Kevin Marcus, worldwide director of marketing and business development, Cargill Soy Protein Solutions, Wayzata, MN. "The demand for low-carb products has really pulled all proteins up," he said. "The consumer-driven demand for these types of products has really changed the business."
Russ Egbert, director of protein research, ADM, Decatur
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