Frank Herzberg, Senior Consultant & Joerg Gruenwald05.01.03
There is no doubt that the commercialization of Aloe vera (Aloe barbadensis) is a success story. Products made of or containing aloe gel are found almost everywhere. Consequently, many different kinds of natural-based industries have a share in the aloe market, most notably the cosmetic, food and beverage and dietary supplement industries. Until recently, the topical use of aloe gel in cosmetics and skin care products has been emphasized due to the demonstrated moisturizing and wound-healing effects of aloe gel. However, it is the oral use of Aloe vera in the form of health juices and liquid supplements that has made the market boom in recent years.
Interestingly, in contrast to the demonstrated efficacy in the case of dermal application, there is little solid evidence available on the benefits of aloe taken orally. Rather, the success of Aloe vera in the food and supplement industry is primarily a success of a clever marketing strategy (which the natural cosmetic sector also benefited from).
The International Aloe Science Council (IASC) estimates raw material sales of Aloe vera are currently $70-90 million globally with 35% growth expected within th
Interestingly, in contrast to the demonstrated efficacy in the case of dermal application, there is little solid evidence available on the benefits of aloe taken orally. Rather, the success of Aloe vera in the food and supplement industry is primarily a success of a clever marketing strategy (which the natural cosmetic sector also benefited from).
The International Aloe Science Council (IASC) estimates raw material sales of Aloe vera are currently $70-90 million globally with 35% growth expected within th
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
