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    Online retailer of healthy living products, Vitacost.com, Boca Raton, FL, has expanded its proprietary business with the launch of new food, beauty and diet lines. These new products follow the debut of ARO: Black Series, Vitacost's sports nutrition brand, which was released in April and now includes 39 SKUs, including protein powders, fat burners, pre-workout formulas, branch-chain amino acids and creatine.
     
    Vitacost's new products include the Glonaturals beauty line, consisting of botanically based products that are infused with natural anti-aging ingredients including hyaluronic acid. Additionally Vitacost introduced ARO Lean meal replacement diet shakes, containing 190 calories and 24 grams of protein to support weight loss. The company also included new food offerings such as PBSLIM, powdered non-GMO organic peanut butter; and Super Cacao chocolate bars, enhanced with vitamin and supplements including antioxidants, probiotics and green tea extract.
     
    The company has continued to introduce new products, launching adult gummy vitamins, probiotics for children and vitamin drops for infants, a combination vitamin plus probiotic collection, and new Vitacost “Quickdots,” a variety of sublingual melts for customers seeking an alternative to tablet and capsules.
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