By Mike Montemarano, Associate Editor 09.19.21
At a virtual panel discussion hosted by the Collagen Stewardship Alliance, experts discussed current market trends and offered their predictions for the future of the burgeoning collagen market.
Collagen supplements comprise an estimated $3.6 billion market globally. In order for brand holders to differentiate their products, experts suggested offering clinical substantiation for products, educating consumers about health benefits, and developing unique and in-demand formulations.
Consumer Attitudes
According to Lu Ann Williams, director of innovation at Innova Market Insights, 31% of collagen consumers in the U.S., U.K., and Germany would be willing to pay a premium for branded products.
Consumers are most likely to trust a supplement based on consistent product quality, certifications and seals, recommendations from healthcare professionals, efficacy, and safety, according to a recent survey Innova conducted.
According to year-over-year data, coll
Collagen supplements comprise an estimated $3.6 billion market globally. In order for brand holders to differentiate their products, experts suggested offering clinical substantiation for products, educating consumers about health benefits, and developing unique and in-demand formulations.
Consumer Attitudes
According to Lu Ann Williams, director of innovation at Innova Market Insights, 31% of collagen consumers in the U.S., U.K., and Germany would be willing to pay a premium for branded products.
Consumers are most likely to trust a supplement based on consistent product quality, certifications and seals, recommendations from healthcare professionals, efficacy, and safety, according to a recent survey Innova conducted.
According to year-over-year data, coll
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