By Mike Montemarano, Associate Editor10.05.20
Optimum Nutrition, a company specializing in whey protein, pre-workout formulas, vitamins, energy supplements, and more, announced the results of a survey it conducted on the impact that COVID-19 has had on American consumers’ approaches to sports nutrition, fitness, and overall well-being.
Additionally, the company kicked off a week of free training, education, and other types of sessions to support people as they seek to navigate fitness, performance, and overall health in the “new normal.”
Fitness in Isolation
Optimum Nutrition commissioned a survey on its consumers to understand areas in which people have been experiencing challenges to supporting their health. Results of the survey, which centered on fitness and sports nutrition, corroborated many findings that apply to other areas of wellness.
“COVID-19 has disrupted our fitness and nutrition routines and it’s taught us a lot about ourselves,” said Sarah Lombard, marketing director for Optimum Nutrition. “We commissioned this survey to measure how we could suppor
Additionally, the company kicked off a week of free training, education, and other types of sessions to support people as they seek to navigate fitness, performance, and overall health in the “new normal.”
Fitness in Isolation
Optimum Nutrition commissioned a survey on its consumers to understand areas in which people have been experiencing challenges to supporting their health. Results of the survey, which centered on fitness and sports nutrition, corroborated many findings that apply to other areas of wellness.
“COVID-19 has disrupted our fitness and nutrition routines and it’s taught us a lot about ourselves,” said Sarah Lombard, marketing director for Optimum Nutrition. “We commissioned this survey to measure how we could suppor
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
