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    A New Eye Health Consumer Emerges as COVID-19 Continues to Shift Health Behaviors

    The new whitespace opportunity for addressing eye health concerns as consumers’ digital device use surges to become the ‘new normal.'

    A New Eye Health Consumer Emerges as COVID-19 Continues to Shift Health Behaviors
    By Rudrani Banik, MD05.27.20
    Interest in supplements for eye health has steadily increased during the past few years. In fact, in 2018 growth in the category was well above the industry standard at 9%, according to the 2019 Nutrition Business Journal (NBJ) Condition-Specific Report. This trend is attributed to greater awareness and education around the impact of blue light exposure from digital devices on vision health.
     
    Now with the COVID-19 pandemic thrust upon consumers globally, adults are spending almost half of their day in front of digital devices while usage has reportedly doubled among children. Many experts feel this trend will remain in place even when this health crisis subsides, which means supporting digital eye health has become more important than ever.
     
    Consumers are examining their options to protect against prolonged screen time: blue-blocking glasses and computer shields are gaining popularity and most smartphones can track and set limits on screen time, and offer the ability to use a “night shift” mode.
     
    Whether or not these options prove to help protect against blue light exposure, the most important—and effective&mda

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