• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Pharmaceutical Manufacturing Equipment Trends

    Oral Solids: Market & Technology Trends

    Nutraceutical Manufacturing: Meeting the Challenges of Today, Planning for Tomorrow

    2021 Contract Manufacturing Survey

    Aker BioMarine Launches Krill-Derived Protein Ingredient, INVI
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Statins May Contribute to Vascular Calcification by Inhibiting Vitamin K-Dependent Proteins

    Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone

    Study Explains Link Between Probiotic Strains and Children’s Immune Health Benefits

    Maypro Launches Brain Heatlh Ingredient NeuroHD

    Gadot Biochemical Launches New Magnesium Ingredients
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Statins May Contribute to Vascular Calcification by Inhibiting Vitamin K-Dependent Proteins

    Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone

    Study Explains Link Between Probiotic Strains and Children’s Immune Health Benefits

    Maypro Launches Brain Heatlh Ingredient NeuroHD

    Gadot Biochemical Launches New Magnesium Ingredients
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Statins May Contribute to Vascular Calcification by Inhibiting Vitamin K-Dependent Proteins

    Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone

    Study Explains Link Between Probiotic Strains and Children’s Immune Health Benefits

    Maypro Launches Brain Heatlh Ingredient NeuroHD

    Gadot Biochemical Launches New Magnesium Ingredients
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Statins May Contribute to Vascular Calcification by Inhibiting Vitamin K-Dependent Proteins

    Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone

    Study Explains Link Between Probiotic Strains and Children’s Immune Health Benefits

    Maypro Launches Brain Heatlh Ingredient NeuroHD

    Gadot Biochemical Launches New Magnesium Ingredients
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Vesta Nutra

    AIDP

    Aiya America (Matcha by Aiya)

    Nutrition21, LLC

    Indena USA, Inc.
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Vesta Nutra

    AIDP

    Sabinsa Corporation

    Nutrition21, LLC

    Gencor
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Ashwagandha: Leading the Adaptogenic Revolution

    With a broad range of traditional uses, this flagship botanical of Ayurveda has taken root in modern markets.

    Ashwagandha: Leading the Adaptogenic Revolution
    Related CONTENT
    • Immune Health Support
    • The Vitamin Shoppe Launches Range of CBD and Hemp Extracts
    • Medicinal Plant Research Experts Publish Review on History of Adaptogens
    • KSM-66 Ashwagandha Shown to Benefit Sleep Quality Parameters
    • Bioenergy Life Science, Inc. (BLS)
    By Sean Moloughney, Editor05.31.18
    One of the most well-known botanical plants in traditional Ayurvedic medicine, ashwagandha (Withania somnifera) has gained attention in the health and wellness industry for its restorative and rejuvenating benefits. Offering a variety of applications, including as a general tonic, the root can be used as an adaptogen, meaning it helps the body cope with stress.
     
    Ashwagandha is frequently referred to as “Indian ginseng” because of its rejuvenating properties, even though botanically, ginseng and ashwagandha are unrelated. Belonging to the same nightshade family as tomato, eggplant, and potato, ashwagandha is a shrub with oval leaves and yellow flowers. It bears red fruit about the size of a raisin. The herb is native to arid regions of India, northern Africa, and the Middle East, and is also grown today in more moderate climates.
     
    The name “ashwagandha” is derived from two Sanskrit words: “ashwa” meaning “horse” and “gandha” meaning “smell,” which roughly translates to “horse-like smell,” or “horse essence,” which could be a reference to the traditional belief that the root provides the strength, character, essence, or stamina of a stallion.
     
    “In addition, the species name somnifera refers to the Latin ‘somnus’ meaning ‘to sleep,’ which perhaps signifies the traditional use of ashwagandha as a nervine and sedative,” noted Shaheen Majeed, president—worldwide, Sabinsa. “In Ayurveda, ashwagandha is classified under rasayanas, meaning ‘rejuvenative tonics.’ Hence, in India, traditionally, it was widely used as a tonic in people of all ages for a range of imbalances.”
     
    Traditional Use & Modern Application
    Ashwagandha has been used in the “ancient but modern ways of Ayurveda for more than 5,000 years,” said Shailinder Sodhi, ND, BAMS, president of Ayush Herbs and associate professor Bastyr University. “Its adaptogenic effects have been celebrated in males and females, children and adults. The roots of this plant can be used alone or synergistically with other herbs to treat the nervous, immune, musculoskeletal systems, as well as increasing health in the reproductive organs and endocrine systems. Recently, research on the oncological uses have been published, as well as for immunological functions.”
     
    As an adaptogen, ashwagandha is capable of responding to stress in anyway the body needs, he added. “This means it can down-regulate or up-regulate cellular processes. Ashwagandha balances stress hormones such as cortisol, is used as a neurological treatment, helps with the treatment of mental illness, is an aphrodisiac, and can tone the muscles. Furthermore, ashwagandha can heal both reproductive systems, assisting in healthy pregnancy and conception.”
     
    Kartikeya Baldwa, director and CEO, Ixoreal Biomed Inc., maker of KSM-66 Ashwagandha, noted that Ayurveda textbooks list about 30 applications for this potent herb, ranging from “strength and stamina to immunity and recuperation; from stress relief and mental resilience to memory and cognition; and from hemoglobin count and thyroid function to hair melanin pigmentation and joint tissue.”
     
    Ashwagandha is also known as the “Prince of Herbs” because of its broad range of traditional uses, according to Mr. Majeed. “It is believed to promote youthfulness and longevity and alleviate suffering. Other documented uses of ashwagandha include healthy inflammatory and immune support, as a mild purgative, in the management of glandular swelling, to improve vigor in men, to increase production of breast milk, cognitive support, and to improve muscular energy, alleviate stress, and to manage ulcers.”
     
    Mr. Baldwa added that a wide range of effects have been documented in pharmacological literature. “It has been characterized as adaptogenic, anxiolytic, cognitive enhancing, sexual function enhancing, cardioprotective, thyroid modulati`ng,” among others, he said.
     
    The adaptogenic benefits of ashwagandha should be considered as an umbrella that encompasses the other benefits. “Adaptogens are a special class of herbs that help the body regulate natural metabolism and create balance in the body. They also help raise an individual’s resistance to physical, chemical, and biological stressors. Adaptogenic herbs tend to grow in harsh climatic conditions; for example, ashwagandha grows in the desert, and maca in the heights of the Andes Mountains. It is believed that adaptogenic herbs contain bioactives that help these plants withstand external stressors and similarly help humans who ingest these herbs.”

    Modern research has further explored ashwagandha’s health benefits. For example, in human clinical trial testing, researchers have demonstrated that Sensoril ashwagandha, a multi-patented, self-affirmed GRAS extract of ashwagandha root and leaf from Innophos, helps reduce stress while enhancing mood, promotes better concentration and memory, provides more restful sleep, supports metabolic wellness (including cardiovascular health and blood sugar balance), promotes healthy joint function, and provides healthy energy while reducing fatigue, according to the company. Sensoril ashwagandha is standardized to ≥10% glycowithanolides. In 2017 Innophos acquired NutraGenesis, the exclusive North American provider of Sensoril ashwagandha.
     
    Sensoril ashwagandha has been evaluated in multiple randomized, double-blind, placebo-controlled human clinical trials. For example, in a 60-day trial involving 98 subjects with moderate levels of stress, participants took 125 mg of Sensoril ashwagandha once or twice daily (or matching placebo). Consumption of Sensoril ashwagandha resulted in significant reductions in the stress hormone cortisol, as well as improvements in cardiovascular health measures, blood sugar balance, and perceived level of stress and anxiety, fatigue, concentration, memory, and sleep (JANA, 2008).
     
    Also, in a 12-week study, 60 subjects with knee discomfort took twice daily either Sensoril ashwagandha at a dose of 125 mg or 250 mg, or matching placebo. Both Sensoril ashwagandha doses resulted in significant improvements in joint health based on a modified WOMAC (Western Ontario and McMaster Universities Arthritis Index) at week 8 and week 12, as well as improvements in joint circumference and a physician’s global assessment at week 12. The 250 mg twice daily dose also showed significant improvements in all assessed variables at week 4 and week 8 (Pharmacogn Res, 2014).
     
    Further, researchers evaluated Sensoril ashwagandha’s ability to help support healthy cognitive function using validated cognitive tests in a 6-week crossover trial with 20 subjects. Subjects took either 500 mg twice daily of Sensoril ashwagandha or matching placebo. Consumption of Sensoril ashwagandha led to significant improvements in Reaction Time, Digital System Substitution, Digit Vigilance Task, and Card Sorting, which evaluate working memory, reaction time, and the ability to process and store information (J Ayurveda Integr Med, 2016).
     
    Mr. Baldwa said KSM-66 Ashwagandha is supported by an extensive body of clinical evidence: 10 published studies, six additional studies completed and in peer review, and eight ongoing studies. “KSM-66 Ashwagandha has been clinically proven to help 1) reduce stress, anxiety, cortisol levels and stress-related food cravings, 2) promote enhanced memory and cognitive function, 3) promote endurance, strength, muscle size and muscle recovery rate, and 4) enhance sexual performance health in both men and women, and testosterone in men. All of KSM-66 clinical studies follow the gold standards of substantiation: randomized, double-blind, placebo-controlled designs.”
     
    Growth Trends
    Sales of Ayurvedic herbs such as turmeric and ashwagandha have posted significant growth over the last few years, as consumers recognize that traditional Ayurvedic medicine offers effective alternatives to Western medicine, with fewer adverse effects. In fact, Innova Market Insights reported +18% average annual growth for global new product launches featuring ashwagandha as an ingredient (CAGR 2013-2017). In 2017, 49% of all new product launches reported with ashwagandha as an ingredient featured an energy claim.
     
    Consumers are becoming aware of ashwagandha’s wide-ranging health benefits, as more companies support their products/formulations with clinical substantiatiation, said Mr. Majeed. “The rise in demand for ashwagandha can be attributed to its proven benefits in sports nutrition, improved quality of life, and improved muscle growth and recovery.”
     
    Dr. Sodhi noted that Ayush Herbs works to educate healthcare professional to pass information on to consumers. Overall, people are looking for natural products to reduce side effects of pharmaceuticals, he said.
     
    Mr. Baldwa agreed that more consumers are looking for natural products, noting several other trends driving awareness and usage of ashwagandha. “Consumers are monitoring what they eat much more carefully. They are looking not only at what kind of ingredients are in their products, they are also looking at what is not there—for instance, pesticides and GMOs. This is perhaps a consequence of more health education in schools and also more media coverage. Consumers are increasingly showing a preference for foods that are closer to nature, more transparent, less artificial, less chemically processed. Ashwagandha extracts like KSM-66 are true to traditional Ayurvedic practice.”
     
    Consumers are also looking for specific benefits when they buy nutritional supplements, rather than general health products. “Indeed, for several years now, the growth in condition-specific supplements has been considerably greater than in general supplements. In particular, consumers are increasingly looking for functional benefits like stress relief, brain health, endurance, strength, recovery, and sexual function. Ashwagandha has been traditionally used for many of these functions.”
     
    However, the mere notion that ashwagandha has been used traditionally for many ailments isn’t enough to convince modern consumers, he added. “Consumers are increasingly demanding evidence and validation in support of these functional claims. We see more consumers of all ages scrutinizing package labels and investigating ingredients. To appeal to these consumers, firms need to present scientific data and evidence in a manner that is easy to understand and not too complicated.”
     
    Quality Matters
    Though ashwagandha has been used since ancient times, quality does vary, so safety and quality should be the top priority for formulators and marketers, according to Mr. Majeed. “While sourcing popular and distinctive ingredients like ashwagandha, one has to be vigilant about the authenticity of the raw material and its source. Similarly, a battery of standard and fit for purpose quality tests should be conducted for each and every batch of raw material to rule out quality-related issues. Furthermore, formulators should collaborate with industry-trusted suppliers like Sabinsa to ensure a constant supply of high-quality materials, because we truly understand the importance of supply chain integrity.”
     
    Companies should pay attention to the time of year ashwagandha is harvested, said Dr. Sodhi, as well as the treatment of farmers. “Furthermore, ensure the extraction process does not use toxic solvents. Ensure that the product is tested in house and using a third party for constituent presence, purity, and identification of the herb, and finally a microbial profile.”
     
    Ultimately, companies should partner with suppliers that make quality and transparency a key focus of their business.
    Related Searches
    • supply chain
    • Ayurveda
    • Adaptogens
    • sleep
    Related Knowledge Center
    • Men's Health
    • Bone & Joint Health
    • Mood Health & Sleep
    Suggested For You
    Immune Health Support Immune Health Support
    The Vitamin Shoppe Launches Range of CBD and Hemp Extracts The Vitamin Shoppe Launches Range of CBD and Hemp Extracts
    Medicinal Plant Research Experts Publish Review on History of Adaptogens Medicinal Plant Research Experts Publish Review on History of Adaptogens
    KSM-66 Ashwagandha Shown to Benefit Sleep Quality Parameters KSM-66 Ashwagandha Shown to Benefit Sleep Quality Parameters
    Bioenergy Life Science, Inc. (BLS) Bioenergy Life Science, Inc. (BLS)
    Preserving Quality in Immune Health Products: Weathering a Storm of Demand Preserving Quality in Immune Health Products: Weathering a Storm of Demand
    Nature Made Launches ImmuneMax Fizzy Drink Mix Nature Made Launches ImmuneMax Fizzy Drink Mix
    2020 Branded Ingredient Directory 2020 Branded Ingredient Directory
    Sami Labs - Sabinsa Hyderabad Facility Earns NSF GMP Certification Sami Labs - Sabinsa Hyderabad Facility Earns NSF GMP Certification
    The Lifelong Pursuit of Healthy Aging The Lifelong Pursuit of Healthy Aging
    Broadening Implications for Digestive Health & Targeted Nutritional Solutions Broadening Implications for Digestive Health & Targeted Nutritional Solutions
    Motivating Men to Reach their Health Goals Motivating Men to Reach their Health Goals
    Sabinsa Protects Curcumin C3 Reduct Technology Sabinsa Protects Curcumin C3 Reduct Technology
    A Golden Opportunity: The Rise of Turmeric & Curcumin A Golden Opportunity: The Rise of Turmeric & Curcumin
    Sabinsa Focuses on Science Supporting Proprietary Ingredients Sabinsa Focuses on Science Supporting Proprietary Ingredients

    Related Online Exclusives

    • Breaking News | Dietary Supplements | Functional Foods & Beverages | Industry & Market News | Quality & Safety | Testing
      GRMA Continues Advocacy For Centralized Retailer Standards

      GRMA Continues Advocacy For Centralized Retailer Standards

      The coalition of retailers, manufacturers, and trade associations seeks to create a more navigable brick-and-mortar market for supplement companies.
      By Mike Montemarano, Associate Editor 02.11.21

    • Breaking News | Herbs & Botanicals | Natural/Organic | Quality & Safety | Supplier Insights | World Markets
      Herbal Suppliers Discuss the Impact of COVID-19 on Sustainable Supply Chains

      Herbal Suppliers Discuss the Impact of COVID-19 on Sustainable Supply Chains

      Unprecedented demand, variably strict lockdown methods, and a public health risk all had a part to play in a challenging year.
      By Mike Montemarano, Associate Editor 01.25.21

    • Breaking News | Dietary Supplements | Healthcare Trends | Medical Nutrition | Regulations | Regulatory News
      Nutrition Industry Reacts to 2020-2025 Dietary Guidelines for Americans

      Nutrition Industry Reacts to 2020-2025 Dietary Guidelines for Americans

      Trade associations highlighted concerns with the federal recommendations for daily nutritional intakes, which will be standard until 2025.
      By Mike Montemarano, Associate Editor 01.08.21


    • Breaking News | Cognitive Function | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Industry & Market News | Mood Health & Sleep
      Mental Wellness and Brain Health Supplements Featured in Global Wellness Institute Market Report

      Mental Wellness and Brain Health Supplements Featured in Global Wellness Institute Market Report

      Cognitive-enhancing nutraceuticals and botanicals are redefining the overall mental wellness industry.
      By Mike Montemarano, Associate Editor 12.21.20

    • Breaking News | Dietary Supplements | Industry & Market News | Minerals | Quality & Safety | Regulations | Research | Testing | Vitamins | World Markets
      Dr. Tieraona Low Dog Speaks At Virtual Congressional Dietary Supplement Caucus Briefing

      Dr. Tieraona Low Dog Speaks At Virtual Congressional Dietary Supplement Caucus Briefing

      Four trade associations contributed to the legislative briefing aimed at discussing the role nutrition in immune health.
      By Mike Montemarano, Associate Editor 12.14.20

    • Breaking News | Contract Manufacturing | Delivery & Dosage Technologies | Dietary Supplements | Industry & Market News | Quality & Safety | Regulations | Testing | World Markets
      Dietary Supplement Leaders Lament Pitfalls of FDA’s Approach to NDIs

      Dietary Supplement Leaders Lament Pitfalls of FDA’s Approach to NDIs

      Novel dietary ingredients often eschew a required approval process, and execs say this breeds adulteration, low-quality knockoffs, and possible health risks.
      By Mike Montemarano, Associate Editor 12.07.20


    • Dietary Supplements | Healthcare Trends | Industry & Market News | Regulations
      How Will the 2020 Election Impact the Dietary Supplement Industry?

      How Will the 2020 Election Impact the Dietary Supplement Industry?

      In a webinar moderated by AHPA, members of lobbying firm Van Scoyoc Associates discussed possible implications on the regulatory front.
      By Mike Montemarano, Associate Editor 11.12.20

    • Antioxidants | Breaking News | Cardiovascular Health | Delivery & Dosage Technologies | Dietary Supplements | Omega-3s | Quality & Safety | Research | Research News | Testing
      GOED Publishes Fish Oil Oxidation Analysis

      GOED Publishes Fish Oil Oxidation Analysis

      The study analyzed changes in the chemical composition of fish oil exposed to over-oxidating conditions.
      By Mike Montemarano, Associate Editor 10.30.20

    • Dietary Supplements
      Take Our 2021 State of the Industry Survey

      Take Our 2021 State of the Industry Survey

      Nutraceuticals World is fielding our third annual state of the industry survey.
      10.27.20


    • Breaking News | Dietary Supplements | Quality & Safety | Regulations | Regulatory News
      FDA’s Steven Tave Discusses Bridging Gaps Between Regulation and Enforcement

      FDA’s Steven Tave Discusses Bridging Gaps Between Regulation and Enforcement

      The director of the agency’s Dietary Supplements Program pointed to tangible options for better regulating the industry.
      10.22.20

    • Dietary Supplements | Sports Nutrition
      Keeping Community Together During a Pandemic

      Keeping Community Together During a Pandemic

      If you’re feeling pulled in different directions, you’re not alone. At times like these we must appreciate what we have; family and community are our anchors.
      By Amber Bennett, Director of Membership, American Herbal Products Association (AHPA) 10.19.20

    • Cognitive Function | Dietary Supplements | Quality & Safety | Testing
      CRN Takes Issue with Analysis’ Representation of Brain Health Supplements

      CRN Takes Issue with Analysis’ Representation of Brain Health Supplements

      The trade association argued this analysis by Pieter Cohen and others “unfairly maligns” and “misrepresents” the cognitive support category.
      By Mike Montemarano, Associate Editor 10.16.20


    • Breaking News | Consumer Trends | Dietary Supplements | Energy | Healthcare Trends | Immune Function | Industry & Market News | Mood Health & Sleep | Sports Nutrition
      Optimum Nutrition Shares COVID-19 Survey On Sports Nutrition, Kicks Off Virtual Fitness Program

      Optimum Nutrition Shares COVID-19 Survey On Sports Nutrition, Kicks Off Virtual Fitness Program

      For active lifestyle consumers and athletes, self-care routines and fitness aspirations have shifted during the pandemic.
      By Mike Montemarano, Associate Editor 10.05.20

    • Consumer Trends | Research | World Markets
      2020: A Catalyst for Sweeping Changes to Consumer Research

      2020: A Catalyst for Sweeping Changes to Consumer Research

      Here's what experts from legacy brands PepsiCo, Kraft Heinz, and Unilever had to say about consumer research methodologies over the past six months.
      By Mike Montemarano, Associate Editor 09.29.20

    • Breaking News | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Industry & Market News | World Markets
      How Can Companies Adapt to a Rapidly Shifting Landscape?

      How Can Companies Adapt to a Rapidly Shifting Landscape?

      Euromonitor recommended a number of strategic approaches pertinent to the nutraceuticals industry.
      By Mike Montemarano, Associate Editor 09.22.20

    Trending
    • Martin Bauer Group Acquires Majority Stake In Beverage Company Power Brands
    • Nestlé To Sell North American Water Brands
    • Gadot Biochemical Launches New Magnesium Ingredients
    • House Resolution Calls For CDC And FDA To Back Vitamin D For COVID-19
    • Innova: Top Trends In Dairy Focus On Holistic Benefits
    Breaking News
    • NY Federal Judge Enters Permanent Injunction Against Dietary Supplement Manufacturer
    • Statins May Contribute to Vascular Calcification by Inhibiting Vitamin K-Dependent Proteins
    • Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone
    • Study Explains Link Between Probiotic Strains and Children’s Immune Health Benefits
    • Maypro Launches Brain Heatlh Ingredient NeuroHD
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • 2021 Contract Manufacturing Survey
    • Nutraceutical Manufacturing: Meeting the Challenges of Today, Planning for Tomorrow
    • Oral Solids: Market & Technology Trends
    • Pharmaceutical Manufacturing Equipment Trends
    • Personalized Nutrition: Science & Innovation Bring Concept to Life
    • Antioxidants Adapt to New Growth Avenues
    • Following the Ascent of Alternative Proteins
    • Performance, Personalization Continue Driving the Market for Stalwart Protein Supplements
    • There Couldn’t Be a Better Time for Change—An Open Invitation from Organic & Natural Health
    • Saving Energy: Brands Must Offer Grown-Up and Personalized Products to Compete
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NY Federal Judge Enters Permanent Injunction Against Dietary Supplement Manufacturer
    Statins May Contribute to Vascular Calcification by Inhibiting Vitamin K-Dependent Proteins
    Preclinical Trial Suggests Fish Hydrolysate Attenuates Neuroinflammation Greater than DHA Alone
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies Adds Benjamin Woeste as Territory Sales Manager
    Maroon Group Acquires Cary Company's Raw Materials, Specialty Chemicals Distribution Business
    Matt Fogel Named Mule-Hide's Territory Manager – Southern Virginia
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Medtronic Begins Trial to Assess Novel Ablation Tech to Treat AFib
    Europe's Cross-Border Medtech Deal Activity Rises in Q4 2020
    Bio-Techne to Acquire Asuragen for $320M
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Amgen to Acquire Five Prime Therapeutics for $1.9B
    Genesis Drug Discovery & Development Acquires Integrated Analytical Solutions
    CureVac, Novartis Ink COVID Vax Mfg. Pact
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Estée Lauder Establishes Equity and Engagement Center of Excellence
    L'Oreal On How It Will Shape Beauty's Future at Today's Transparency Summit
    C.O. Bigelow Earns Praise as NYC's Oldest Family-Run Apothecary
    Happi

    Latest Breaking News From Happi

    Avon Launches Vegan Skin Care Line
    Inolex Appoints VP Marketing
    Decorté Launches AI Diagnostics in US
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Henkel publishes 30th Sustainability Report
    Avery Dennison Smartrac launches new Circus Pro inlays
    Springfield Solutions highlights digital label embellishments
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    FPInnovations Develops Biodegradable Mask
    Sani Professional Sanitizing and Disinfecting Products Approved by EPA
    Autefa Solutions Offers Fully Automated Line for Protective Mask Production
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Bioventus Appoints Managing Director, China and Asia Pacific
    Full-Year Sales Down 12 Percent at Zimmer Biomet
    Lincotek Medical Expands Coatings and Additive Capacity
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login