By Lisa Olivo, Associate Editor07.27.17
News of Amazon’s $13.7 billion purchase of Whole Foods Market, Inc. has been a hot topic in the natural products space, with many industry insiders speculating what the future may look like once these two retail powerhouses join forces.
Daniel Fabricant, PhD, CEO and executive director of the Natural Products Association (NPA), believes this partnership will be beneficial for the natural products space overall. “The piece of the pie keeps getting bigger,” he said. “For a long time the industry wasn’t mainstream, and I don’t think there is any question now that this is part and parcel of everyone’s life. I think that’s a good moment of pause for people to take and reflect on—people are clearly voting with their dollar.” This resounding vote, he implied, was for quality products that are made from natural origins, often utilizing sustainable business practices. “It’s important for seller
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