• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Fueling Cognitive Health through Nutrition & Supplementation

    2020 State of the Industry: High Expectations

    2020 International Buyers' Guide

    Clean Label Questions: Anything But ‘Short and Sweet’

    Key Trends in Functional Foods & Beverages for 2020
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Live From Shows
    Top News
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms

    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice

    Kaneka Extends Deadline for Innovation Contest

    Maternal 5-MTHF Levels Predict Fetal Folate Status

    GOED Publishes 2017-2018 Omega-3 Raw Materials Report
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Pharmactive Affron Saffron May Help Relieve Depression Symptoms

    Kaneka Extends Deadline for Innovation Contest

    Maternal 5-MTHF Levels Predict Fetal Folate Status

    GOED Publishes 2017-2018 Omega-3 Raw Materials Report

    Probiotic Strain Shown to Reduce Symptoms of Infant Colic
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Pharmactive Affron Saffron May Help Relieve Depression Symptoms

    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice

    Maternal 5-MTHF Levels Predict Fetal Folate Status

    GOED Publishes 2017-2018 Omega-3 Raw Materials Report

    Obesity and Gum Disease May Have Common Connection: Inflammation
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Pharmactive Affron Saffron May Help Relieve Depression Symptoms

    Maternal 5-MTHF Levels Predict Fetal Folate Status

    Obesity and Gum Disease May Have Common Connection: Inflammation

    Probiotic Strain Shown to Reduce Symptoms of Infant Colic

    Clinical Trial Confirms Joint Health Benefits of NEM Brand Eggshell Membrane in 7 Days
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Bioenergy Life Science, Inc. (BLS)

    BatchMaster Software, Inc.

    Shanghai Freemen

    MitoCarn (Alfasigma)

    Aiya America (Matcha by Aiya)
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Aiya America (Matcha by Aiya)

    ExcelVite Sdn. Bhd.

    Sabinsa Corporation

    MitoCarn (Alfasigma)

    PLT Health Solutions
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Editorial

    Building Trust in Dietary Supplement Brands

    Supply chain management, adherence to GMPs, sound testing strategies, and commitment to self-regulation can win consumers.

    Building Trust in Dietary Supplement Brands
    Related CONTENT
    • Prevagen Marketers Charged With Making False Claims
    • Consumer Health in the Age of Connectivity
    • Antioxidants Outlook: Expanding Options for Aging Well
    • Oriya Organics Launches Gather Paleo Vegan Protein
    • SAMBAZON Expands Product Lineup with Indulgent Acai Bites
    By Sean Moloughney, Editor07.05.17
    In an era of misinformation and “fake news”—both actual and perceived—building trust with current and potential customers can be a tall order, as facts too often fall victim to beliefs. 

    For example, the International Food Information Council Foundation’s 12th Annual Food and Health Survey indicated 78% of consumers said they encounter a lot of conflicting information about what to eat and what to avoid. More than half of those (56%) said the conflicting information makes them doubt the choices they make.

    This suggests there’s an obvious need for better education regarding nutrition and the role that dietary supplements can play in an overall approach to health and wellness. While diligent consumers have access to so much (often conflicting) information, the direct connection companies can make with their customers has likely never been so illuminating thanks to social media.

    As Scott Steinford writes in his discussion of “Trust Transparency," “Trust begins with communication and connection. Learning what customers want has never been easier as social media now provides real-time learning opportunities ranging from Facebook to peer reviews post sale.” Ultimately, trust must be earned through commitments to quality, clinical research, transparency, and customer service, which help build equity and instill confidence—not only in your brand but the broader supplement industry.

    Speaking of the bigger picture, Amazon’s acquisition of Whole Foods Market will be a game-changer for both e-commerce and the brick-and-mortar retail landscape. As Mr. Steinford indicated, reports show 52% of online shoppers began their research on Amazon, and 43% of all online sales in 2016 went through Amazon. Meanwhile, Amazon’s new Elements “premium” supplement line is centered around a quality proposition, and includes messaging related to transparency, traceability, and purity. 

    In order to compete in this environment companies need to establish and retain trust with consumers by building integrity into their brands. This includes diligent oversight of supply chains, adherence to good manufacturing practices, sound testing strategies, as well as commitments to self-regulation. In the end the payoff will be worth it. 
    Related Searches
    • Dietary Supplements
    • gmps
    • Whole Foods
    • Testing
    Related Knowledge Center
    • Consumer Trends
    • Dietary Supplements
    • Quality & Safety
    Suggested For You
    How Trust  Sells Dietary Supplements How Trust Sells Dietary Supplements
    Now, More Than Ever,  Quality Counts! Now, More Than Ever, Quality Counts!
    Brick-and-Mortar Grocers Aren’t Dead Yet Brick-and-Mortar Grocers Aren’t Dead Yet
    Amazon to Acquire Whole Foods Market for $13.7 Billion Amazon to Acquire Whole Foods Market for $13.7 Billion
    Trust Transparency Consulting Launches Incubator Program for Ingredient Trade Associations Trust Transparency Consulting Launches Incubator Program for Ingredient Trade Associations
    Scott Steinford’s New Book to Help Business Leaders Drive Growth and Profitability Scott Steinford’s New Book to Help Business Leaders Drive Growth and Profitability
    AstaGlo Obtains NAXA Verification AstaGlo Obtains NAXA Verification
    Branded Ingredient Showcase Branded Ingredient Showcase
    Getting to the Heart of Cardiovascular Health Getting to the Heart of Cardiovascular Health
    Applied Food Sciences Issued Patent for Guayusa Extract Applied Food Sciences Issued Patent for Guayusa Extract
    SAMBAZON Expands Product Lineup with Indulgent Acai Bites SAMBAZON Expands Product Lineup with Indulgent Acai Bites
    Oriya Organics Launches Gather Paleo Vegan Protein Oriya Organics Launches Gather Paleo Vegan Protein
    Antioxidants Outlook:  Expanding Options for Aging Well Antioxidants Outlook: Expanding Options for Aging Well
    Consumer Health in the Age of Connectivity Consumer Health in the Age of Connectivity
    Prevagen Marketers Charged With Making False Claims Prevagen Marketers Charged With Making False Claims

    Related Editorial

    • Dietary Supplements | Herbs & Botanicals | Quality & Safety | Regulations | Testing
      State of the Industry: Healthy Yet Cloudy?

      State of the Industry: Healthy Yet Cloudy?

      By all accounts, the dietary supplement and nutritional product industry is vibrant, dynamic, and lucrative.
      By Sean Moloughney, Editor 12.04.19

    • Dietary Supplements | Healthcare Trends | Mood Health & Sleep | Natural/Organic | Sports Nutrition
      Developing Effective Health Solutions for Lifestyle Performance

      Developing Effective Health Solutions for Lifestyle Performance

      Creative and innovative product development that taps into key consumer trends will continue to gain success.
      By Sean Moloughney, Editor 11.05.19

    • Dietary Supplements | Healthcare Trends | Herbs & Botanicals | Omega-3s
      Don’t Look Directly into the Spotlight

      Don’t Look Directly into the Spotlight

      Brands should be careful not to lose focus amid all the hype around CBD.
      By Sean Moloughney, Editor 10.07.19


    • Dietary Supplements | Healthcare Trends
      Clearing Up Chaos in the Modern Nutraceuticals Market

      Clearing Up Chaos in the Modern Nutraceuticals Market

      Demand for novel, holistic wellness solutions has pushed the industry in new territory.
      By Sean Moloughney, Editor 09.09.19

    • Cosmeceuticals / Nutricosmetics | Dietary Supplements | Healthcare Trends
      Getting Personal

      Getting Personal

      Consumers want functional nutrition and personal care products that align with their perceptions of the world.
      By Sean Moloughney, Editor 09.03.19

    • Consumer Trends | Natural/Organic
      The Modern Value Proposition

      The Modern Value Proposition

      Values-based decision-making is playing an influential role in the food and nutritional products landscape.
      By Sean Moloughney, Editor 07.03.19


    • Consumer Trends | Flavors & Colors | Functional Foods & Beverages | Sweeteners
      The King & Queen of Natural Products

      The King & Queen of Natural Products

      The marriage of flavor and health must meet high consumer expectations.
      By Sean Moloughney, Editor 06.03.19

    • Consumer Trends | Healthcare Trends | Healthy Aging
      Follow the Science

      Follow the Science

      Across the board, people want to take control of their own well-being.
      By Sean Moloughney, Editor 05.02.19

    • Consumer Trends | Dietary Supplements | Herbs & Botanicals | Quality & Safety | Regulations
      Full Steam Ahead

      Full Steam Ahead

      Collaboration across disciplines can help build a better community and assist consumers committed to improving their health.
      By Sean Moloughney, Editor 04.01.19


    • Consumer Trends | Healthcare Trends | World Markets
      Building on Solid Ground

      Building on Solid Ground

      The global food system underpins the health of both people and the planet.
      By Sean Moloughney, Editor 03.01.19

    • Consumer Trends | Digestive Health | Herbs & Botanicals | Immune Function | Quality & Safety | Regulations
      Trend Spotlight for 2019

      Trend Spotlight for 2019

      As companies embark on a new year, here’s a handful of trends and themes to consider.
      By Sean Moloughney, Editor 01.03.19

    • Dietary Supplements | Functional Foods & Beverages | Healthy Aging
      Betting on Health & Wellness

      Betting on Health & Wellness

      Consumers are taking a proactive approach to health, driving sales in dietary supplements and functional nutrition products.
      By Sean Moloughney, Editor 12.06.18

    • Consumer Trends | Functional Foods & Beverages | Healthcare Trends | Natural/Organic
      Reimagining Success

      Reimagining Success

      Information, and misinformation, seems to travel at warp speed these days.
      By Sean Moloughney, Editor 11.01.18

    • Consumer Trends | Mood Health & Sleep
      Finding Balance Amid Chaos

      Finding Balance Amid Chaos

      People are hungry for natural products that can help them manage daily stress and sleep issues.
      By Sean Moloughney, Editor 10.01.18

    • Consumer Trends | Healthcare Trends
      Whole Food to Whole Earth

      Whole Food to Whole Earth

      Generally, and collectively, humans have a complex relationship with their environment.
      By Sean Moloughney, Editor 09.10.18

    Breaking News
    • International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    • Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    • Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    • Kaneka Extends Deadline for Innovation Contest
    • Maternal 5-MTHF Levels Predict Fetal Folate Status
    View Breaking News >
    CURRENT ISSUE

    December 2019

    • Fueling Cognitive Health through Nutrition & Supplementation
    • 2020 International Buyers' Guide
    • 2020 State of the Industry: High Expectations
    • View More >
    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    Coatings World

    Latest Breaking News From Coatings World

    BCF: Coatings Industry Reports Record Improvement in Waste, Recycling, Accident Rates
    BASF Doubling Automotive Refinish Coatings Production Capacity at Jiangmen, China Site
    AkzoNobel’s Wanda Vehicle Refinishes Brand Celebrates 85th Anniversary
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Philips & Paige to Deliver Clinical-Grade AI Applications to Pathology Labs
    Eye Test for Parkinson's Gains Breakthrough Designation
    Biomerics Forms New Business Unit
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Stevanato Group Begins Construction on TEC
    Bayer, CHOP Partner to Develop Oral NRT
    Novasep Launches oXYgene for Boosting Viral Vector Production
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Pantone Names Classic Blue the 2020 Color of the Year
    Burst Launches Black Expanding Dental Floss
    Glossier Enters Nordstrom for the Holidays
    Happi

    Latest Breaking News From Happi

    Raining Rose Expands Exec Team
    Sozio Builds a New Facility
    Laverne Cox Is Matrix Ambassador
    Ink World

    Latest Breaking News From Ink World

    Geoff Loftus Joins EFI
    Berlin Packaging Wins 2 WorldStar Awards
    Graphic Village Expands Offerings with Canon Solutions America
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Converters Expo schedules return to Green Bay, WI
    Schreiner MediPharm and PragmatIC form strategic partnership
    Herma's labelstocks receive new certification
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Thrace to Relocate U.S. Capacity
    FiltXPO Speaker Line-Up Announced
    Nölken Incorporates Sustainable Wipes Packaging
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Orthofix Appoints New Spine Business Leader
    Viant to Halt EtO Sterilization at Michigan Plant by End of Year
    Synaptive Medical's Modus V Expands Into Spine Market
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Avancis, Smit Thermal, HZB, CNRS, Solliace Team for Higher Efficiencies in CIGS
    CES 2020: 'Where Tech Changes Business'
    Global Flexible Display Market Size to Increase at a CAGR of 28.1% Through 2025: GVR

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.