Lisa Olivo, Associate Editor05.27.16
Consumer research data from HealthFocus International’s global trend database zeroed in on the Millennial generation—considered those between those ages 18-34 in 2015—to determine what motivates them in their health and eating habits. These young adults are ushering in a new era of consumer interest in nutrition and wellness, varying greatly from how older generations have tackled the same subject.
“The Millennial is less defined by what is and isn't in their food, and more defined by their feelings of closeness to their food,” explained Barbara Katz, president of HealthFocus International, St. Petersburg, FL. “Anything that brings them closer to the source is a rich advantage. So really their whole definition of health shifts away from an attention to content detail like in older generations, and towards the food and ingredient origin.”
For example, Ms. Katz said that for Millennials it's less important for a product to be low in sugar than it is for it to be made with natural ingredients. “If the food is beneficial in their minds they can
“The Millennial is less defined by what is and isn't in their food, and more defined by their feelings of closeness to their food,” explained Barbara Katz, president of HealthFocus International, St. Petersburg, FL. “Anything that brings them closer to the source is a rich advantage. So really their whole definition of health shifts away from an attention to content detail like in older generations, and towards the food and ingredient origin.”
For example, Ms. Katz said that for Millennials it's less important for a product to be low in sugar than it is for it to be made with natural ingredients. “If the food is beneficial in their minds they can
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