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    Live From Shows

    Bell Flavors & Fragrances Debuts New Flavor Mashups At SupplySide West

    Ruby Red Grapefruit IPA Popcorn and Apple Cider Vinegar Gummies will be among the sample concepts.

    Bell Flavors & Fragrances Debuts New Flavor Mashups At SupplySide West
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    10.25.22
    Booth #1447
     
    Bell Flavors & Fragrances will be heading to SupplySide West and Food Ingredients North America. 
     
    “The Bell team is ready to inspire the industry with snackable creations and new flavor mashups, like our Ruby Red Grapefruit IPA Popcorn and Apple Cider Vinegar Gummy, incorporating flavors such as Apple Cider, Hibiscus and Hops. The demand for snack foods and gummies among consumers continues to increase, and products with functional benefits are experiencing strong growth. In the past, these product categories sacrificed on taste, however, recent innovation satisfies nutrition and taste preferences, while fitting into healthy lifestyles. We’re continuing to experiment with savory, citrus and indulgent flavors in the snack and gummy categories while keeping consumer desires and market data top-of-mind,” said Casey Schallert, senior corporate chef.
     
    According to Bell, functional claims in the gummy category have increased 171% between 2016 and 2021, and among those looking to increase vitamin C intake and boost immune support, citrus flavors continue to resonate particularly well.
     
    Bell offers a variety of citrus flavors, as well as savory flavors and culinary mashup that can be incorporated into snacks, confectionary, and more. Bell’s booth will feature educational resources and providing attendees the opportunity to connect with the culinary team and indulge in a citrus-infused snack menu, including:
     
    -       Sudachi Snack Mix, which lends tart and fresh notes of Japanese Sudachi lime. Due to its sourness, Sudachi is typically not eaten as a fruit, but rather, used as a flavor in place of lemon or lime. The mix also features Bell’s wasabi flavor to add to the complexity of the snack mix.

    -       Citrus Slice Gummy Medley, which contains Bell’s Buddha’s Hand flavor which boasts notes of lemon and yuzu with a sweet lemon blossom aroma; Bell’s Calamansi flavor which blends notes of tart lemon, lime, and orange; and Blood Orange, which contains notes of navel orange with hints of tartness and floral fruits and less acid than a traditional orange.

    -       Ruby Red Grapefruit IPA popcorn, which blends Bell’s natural Ruby Red Grapefruit, IPA, and Hop Flavors, blending together to impart notes of fresh squeezed grapefruit and hoppy IPA beer.

    -       Hibiscus Apple Cider Vinegar Gummy, a twist on the traditional gummy candy featuring Bell’s natural hibiscus flavor, offering a tart and sour tang.
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