His first session, How to successfully build an authentic and sustainable brand, will take place at 10:30-11:10 AM on Tuesday, May 7, 2019, within the Sustainability & Traceability track. The session will address sustainability, transparency and clean label trends and how they create opportunities for brands. Jeff will also share strategies for developing authenticity and shared values through consumer content and engagement.
Hilton’s second session, Navigating the digital marketing landscape, will take place at 10:30-11:10 AM on Thursday, May 9, 2019, within the Digital Consumer Marketing track. The session will evaluate how the omnichannel has impacted consumer messaging and audience targeting. The session will also explore the benefits of adopting a digital-first communications strategy and how this strategy can help brands compete.
Both sessions will be chaired by Charlotte Bastiaanse, Associate Editor of Vitafoods Insights (UK).