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    Live From Shows

    Glanbia Nutritionals Showcases Creativity with Innovative Prototypes

    Prototypes feature nutritional super grains Choice Chia Black MP, BevGrad XS, whey protein formulations and more.

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    05.14.18
    Booth H82
     
    Leading nutrition specialist, Glanbia Nutritionals, will be presenting its extensive portfolio and applications expertise through a range of innovative prototypes at this year’s Vitafoods Europe. Experts will be on-site to demonstrate how the latest ingredient advances can help to create customized beverage formulations and nutritional solutions that meet current consumer trends.
     
    Super smooth and healthy
    Glanbia Nutritionals will be highlighting its beverage formulation expertise with an orange and mango superfood smoothie that contains the nutritional super grains Choice Chia Black MP and BevGrad XS. The drink uses fresh juice stabilized through non-thermal high-pressure processing (HPP), allowing the nutrients to be retained without affecting taste. The chia provides an excellent source of fiber and protein, and BevGrad XS, a super-finely milled flaxseed, imparts a superior smoothie texture that holds widespread appeal to consumers.
     
    Fortified with a heart health-specific premix, containing vitamins B1, B6, B12 and vitamin E, as well as potassium, the drink is designed to contribute to normal heart function, maintain blood pressure and protect from oxidative stress. Each 330 ml serving also delivers 2 g of plant-based omega-3 from the super grains—aiding normal blood cholesterol levels. Served in bottles, the superfood smoothie presents a healthy, natural fresh juice based on-the-go solution for active over 50s looking for heart health benefits in a convenient, tasty format.
     
    The millennial whey 
    In addition, Glanbia will present a high protein vanilla mocha shake developed for young, active on-the-go consumers, who are seeking nutritional and functional beverage solutions to fit with their busy lifestyles. Containing WheyXR, a whey protein concentrate, one of the latest innovative ingredients from Glanbia Nutritionals, the shake is designed to further the health benefits of protein supplementation in an active lifestyle. The beverage comprises a whey protein that provides an enhanced release of amino acids at a slower rate of digestion—helping to ensure improved absorption of protein, providing active millennials with a sustained source of nutrition and protein to help them stay active throughout the day. Combined with a tailored mix of vitamins and minerals to support physical recovery and retains energy, the concept contributes to normal immune system function and protects the body from oxidative stress. 
     
    Whey cleaner
    Visitors can also find out more about Glanbia Nutritionals’ clean and natural whey shake: a ready-to-mix beverage with clean label benefits, aimed at discerning consumers. Incorporating Truly Grass Fed whey protein isolate (WPI), the drink has a pure, natural dairy taste thanks to its whey ingredient and a sucralose and stevia mix—with no hidden ingredients. The prototype offers sustainable, functional nutrition through WPI that is 95% certified grass fed. Using ingredients from family-run farms, where temperature and climate is moderated, the beverage presents an environmentally responsible solution that appeals to both the mainstream and those looking for enhanced sports nutrition. 
     
    Innovation in the spotlight 
    Glanbia Nutritionals will also be inviting visitors to the Vitafoods Europe sports nutrition sampling bar, where the latest ingredient innovations will be presented in finished product format. On the bar will be Truly Ignited Whey a product concept which combines Truly Grass Fed WPI, IGNITOR enzyme amino acid release matrix and a functional mineral mix of magnesium and potassium, for maximum intra-workout benefits. The formulation provides an optimum amount of branched chain amino acids (BCAAs) and glutamine for enhanced efficiency during exercise, helping to build strong muscle mass. Truly Ignited Whey will be available for tasting in a raspberry crème flavor.
     
    “Vitafoods Europe is an exciting time for the Glanbia Nutritionals team. Not only will we be presenting the latest solutions that showcase our extensive expertise in the nutrition industry, but we are also highlighting two new ingredients. IGNITOR and WheyXR, that offer clean label nutrition to fit mainstream fitness and modern lifestyles. With people becoming more health conscious than ever before, we are certain that this year’s solutions will offer targeted nutritional benefits to meet consumers’ growing needs,” commented Dagmar Ortlepp, marketing manager at Glanbia Nutritionals.
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    • Nexira Debuting Okralin Fat Binder and VinOseed Grape Seed Extract

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    • BrandHive’s Jeff Hilton to Present on Blurring Lines of Supplements, Foods & Pharma

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    Breaking News
    • GOED Releases Updated Omega-3 Ingredient Market Report
    • Afrigetics Botanicals Adopts Bulbine through ABC’s Adopt-an-Herb Program
    • Four International Associations Join Food Supplements Europe
    • New Research of Stratum Eggshell Membrane Explores Benefits for Cartilage Protection
    • Health-Conscious Gen Z Adults Want Convenient Foods that Match Busy Lifestyles
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2019

    • Vitamins & Minerals: Traditions in Preventive Health
    • Fiber Revisited: Closing the Gap
    • Green Power for Future Generations
    • Healthy Snacking: Matching Lifestyle with Nutrition
    • View More >

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