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    Live From Shows

    Naturex Launching Comprehensive Identification & Traceability Program

    R&D Director Antoine Bily to discuss herbal and botanical identification on Thursday, March 10.

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    03.07.16
    Booth 639
    www.naturex.com

    It’s no secret that the supplement industry was the subject of greater scrutiny than usual in 2015. These recent challenges have done a lot to change both consumer and retailer behavior, both of whom want as much information as possible about the products they are buying. In this context of uncertainty, the industry has no choice but to foster maximal transparency.

    At the Engredea this year, Naturex will unveil its unique approach to traceability and identification. Antoine Bily, research and development director for Naturex will also deliver a speech on “Herbal & Botanical ID: Navigating New Terrain,” on Thursday, March 10 from 10:30 to 1130 am at the Marriott, Grand Ballroom.

    TRACE: The New 5-Step Traceability Program
    Traceability has always been strongly rooted in Naturex’s DNA. To stay ahead of the game and provide its customers with clear and accurate information, Naturex is launching TRACE, a complete approach to product authenticity and traceability across the supply chain. Its 5-step procedure includes local sourcing and sample testing, a product & supplier qualification process, risk assessment and sustainability performance, and is designed to ensure that each raw material has been fully cross-checked before it can be integrated into Naturex’s product offer.
    This integrated quality management system even goes beyond legal requirements as Naturex has set up its own sustainability approach, known as the Pathfinder. Combining social and environmental responsibility, the Pathfinder Program ensures that both respect of ethical values and preservation of biodiversity are taken into account at all stages of the supply chain.

    ID PACK: A Comprehensive Test Report for Every Botanical Extract
    The need for clean and unadultered extracts is not new for Naturex; the company was one of the first to test botanicals using HPTLC and many other technologies, nearly 15 years ago. Today, achieving complete identification of herbal extracts requires a specific combination of expertise, processes and technology. At Engredea, Naturex will unveil its ID Pack, a comprehensive document describing all the methods used to identify each botanical (micro, macro, chromatographic and DNA tests on raw material, TLC and HPLC on finished extracts). Three ready-to-use ID packs on lemon balm, passion flower and valerian will be available for consultation at the Naturex booth.

    “As calls for traceability are growing louder, dietary supplement actors must regard this shift as an opportunity to differentiate themselves. This unique-on-the-market identification service will help them address this new landscape with greater confidence,” said Dr. Bily.
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