• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status

    All Eyes on Vision Health

    Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health

    Vitamin D: A Fixture of Supplementation and Fortification

    Magnesium: An Essential Mineral with Many Forms and Functions
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Nutrasource Rebrands Clinical Trial Site to Apex Trials

    Kerry Sponsors Upcycled Food Foundation Research Fellowship

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Natural Products Association Blasts FDA for Punting CBD Issues to Congress

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    FDA Denies CBD Petitions, Cites Safety Concerns, Looks to Congress for New Regulatory Pathway

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Nutrasource Rebrands Clinical Trial Site to Apex Trials

    Natural Products Association Blasts FDA for Punting CBD Issues to Congress

    Kerry Sponsors Upcycled Food Foundation Research Fellowship

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    FDA Denies CBD Petitions, Cites Safety Concerns, Looks to Congress for New Regulatory Pathway
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

    Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels

    CRN Highlights 'Supplement to Savings' Report for National Heart Month
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Chenguang Biotech Group Co., Ltd.

    Sabinsa Corporation

    Xsto Solutions

    Verdure Sciences

    Bioactive Services
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Chenguang Biotech Group Co., Ltd.

    Sabinsa Corporation

    Xsto Solutions

    Verdure Sciences

    Bioactive Services
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    C4 Energy Producer Nutrabolt Gets Boost from Keurig Dr Pepper Equity Investment

    The agreement provides KDP with an ownership stake of about 30%.

    C4 Energy Producer Nutrabolt Gets Boost from Keurig Dr Pepper Equity Investment
    Related CONTENT
    • Bill to Restrict Access to Supplements Vetoed in New York
    • The Top 10 Articles of 2022 on NutraceuticalsWorld.com
    • Manufacturing Gummies: Opportunities for Nutraceuticals and Pharmaceuticals
    • DSM Reduces Vitamin C Production in China
    • NOW: Magnesium Supplements On Amazon Fail Tests
    12.09.22
    Keurig Dr Pepper Inc. and Nutrabolt have inked a strategic partnership agreement that includes a long-term sales and distribution arrangement along with a significant equity investment that is expected to close by year-end. 

    KDP’s cash investment of $863 million in the company behind the popular C4 Energy drink brand provides an ownership stake of approximately 30% along with board representation.

    Alongside one of the fastest-growing performance energy drink brands in the U.S., Nutrabolt’s portfolio includes C4 Pre-Workout and XTEND, a post-workout recovery brand. Nutrabolt’s estimated 2023 net sales are expected to exceed $650 million, according to the company.

    Sales and Distribution

    Under the long-term sales and distribution agreement, KDP will sell and distribute C4 Energy in the majority of KDP's company-owned direct store distribution territories. Nutrabolt will continue to distribute C4 Energy directly or through its existing distribution network to the specialty, health club, and fitness channels and will continue to work with some of its existing beverage distributors in certain markets.

    KDP is now the largest investor in Nutrabolt behind its Founder, Chairman and CEO Doss Cunningham. KDP also has the opportunity to earn additional equity tied to in-market execution. In addition, the partnership provides KDP with rights to further increase its ownership stake under various capital raising scenarios.

    Supercharged Brand Growth

    Cunningham said the strategic partnership will “supercharge C4 Energy's current growth trajectory by accelerating household penetration, enhancing distribution, and strengthening our overall commercial capabilities. We will also be partnering with a talented and ambitious leadership team who shares our values, our competitive spirit, and has a similar philosophy of disciplined growth and maximizing overall value creation."

    The deal represents a “win-win transaction” between the companies, said KDP Chairman and CEO Bob Gamgort. “KDP gains significant presence in the rapidly growing performance energy drink market and Nutrabolt gains access to a strategic investor with extensive sales and distribution capabilities to further accelerate its growth. We believe that bringing together the resources, talent and expertise of both companies will accelerate innovation and growth and drive significant value creation over time."

    "Over the past 20 years, Nutrabolt has grown from a bootstrap startup to become one of the fastest growing global active health and wellness companies in the world," Cunningham added. "This is an amazing moment for our company, and it is because of the incredible contributions of our team members, commercial partners and those who have financially backed us over the years, namely MidOcean Partners, and CPG veterans and equity investors Brian Goldberg and Clayton Christopher."

    The transition of C4 Energy distribution to KDP will occur during 2023, which is expected to be a transition and investment year, with limited impact on KDP financial results until 2024, when KDP expects the strategic partnership to become accretive to its financial results.
    Related Searches
    • Functional Foods & Beverages
    • Mergers & Acquisitions
    • Energy
    Related Knowledge Center
    • Functional Foods & Beverages
    • Mergers & Acquisitions
    • Energy
    Suggested For You
    Bill to Restrict Access to Supplements Vetoed in New York Bill to Restrict Access to Supplements Vetoed in New York
    The Top 10 Articles of 2022 on NutraceuticalsWorld.com The Top 10 Articles of 2022 on NutraceuticalsWorld.com
    Manufacturing Gummies: Opportunities for Nutraceuticals and Pharmaceuticals Manufacturing Gummies: Opportunities for Nutraceuticals and Pharmaceuticals
    DSM Reduces Vitamin C Production in China DSM Reduces Vitamin C Production in China
    NOW: Magnesium Supplements On Amazon Fail Tests NOW: Magnesium Supplements On Amazon Fail Tests
    Nexira Adopts Acacia Gum Through ABC’s Adopt-an-Herb Program Nexira Adopts Acacia Gum Through ABC’s Adopt-an-Herb Program
    Leading Business Through Uncertainty Leading Business Through Uncertainty
    Turmeric Extract Linked to Reductions in Post-Exercise Muscle Soreness Turmeric Extract Linked to Reductions in Post-Exercise Muscle Soreness
    PLT Launches Water-Soluble Form of Rhodiola Extract PLT Launches Water-Soluble Form of Rhodiola Extract
    Great Lakes Wellness Launches Daily Collagen Matcha Latte Peptides Great Lakes Wellness Launches Daily Collagen Matcha Latte Peptides
    Ultima Replenisher Launches Collagen and Electrolytes Powder Ultima Replenisher Launches Collagen and Electrolytes Powder
    Charlotte Charlotte's Web Gains $56.8 Million Investment from BAT
    New Berry Blend Targets Food and Beverage Applications New Berry Blend Targets Food and Beverage Applications
    NOW Rebrands Tea Line with Launch of Give A Tea NOW Rebrands Tea Line with Launch of Give A Tea
    Why Vitamin K2 is Vital for Women Why Vitamin K2 is Vital for Women's Healthy Aging

    Related Online Exclusives

    • Dietary Supplements | Regulations | Weight Management/Weight Loss
      Bill to Restrict Access to Supplements Vetoed in New York

      Bill to Restrict Access to Supplements Vetoed in New York

      Gov. Kathy Hochul claimed the bill was too burdensome on the Department of Health.
      By Mike Montemarano, Associate Editor 01.03.23

    • Dietary Supplements
      The Top 10 Articles of 2022 on NutraceuticalsWorld.com

      The Top 10 Articles of 2022 on NutraceuticalsWorld.com

      These stories were read the most throughout the year.
      12.23.22

    • Consumer Trends | Contract Manufacturing | Delivery & Dosage Technologies | Dietary Supplements
      Manufacturing Gummies: Opportunities for Nutraceuticals and Pharmaceuticals

      Manufacturing Gummies: Opportunities for Nutraceuticals and Pharmaceuticals

      Fueled by consumer preference, process innovations are opening up new possibilities in dose delivery.
      By Michael Stott, Partner, Mathys & Squire LLP 12.12.22


    • Breaking News | Supplier News | Vitamins | World Markets
      DSM Reduces Vitamin C Production in China

      DSM Reduces Vitamin C Production in China

      Unsustainable pricing has led the company to cut back on local output from Jiangshan.
      12.09.22

    • Dietary Supplements | Minerals | Quality & Safety | Testing
      NOW: Magnesium Supplements On Amazon Fail Tests

      NOW: Magnesium Supplements On Amazon Fail Tests

      The dietary supplement company reports that misleading or inaccurate labeling was widespread in 16 products tested.
      12.07.22

    Loading, Please Wait..
    Trending
    • NOW Switches To Bottles Made From 100% Post-Consumer Recycled Resin
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • The Functional Chocolate Company Launches Painfree Chocolate
    Breaking News
    • Nutrasource Rebrands Clinical Trial Site to Apex Trials
    • Kerry Sponsors Upcycled Food Foundation Research Fellowship
    • Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients
    • Vitamin D Supplementation Reduces Risk of Dynapenia
    • Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2023

    • Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    • Magnesium: An Essential Mineral with Many Forms and Functions
    • Vitamin D: A Fixture of Supplementation and Fortification
    • Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health
    • All Eyes on Vision Health
    • Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Nutrasource Rebrands Clinical Trial Site to Apex Trials
    Kerry Sponsors Upcycled Food Foundation Research Fellowship
    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients
    Coatings World

    Latest Breaking News From Coatings World

    Epoxytec Announces New Website Launch
    Paints and Coatings Market Worth $212B by 2026: MarketsandMarkets
    Axalta Releases Fourth Quarter and Full Year 2022 Results
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Alleviant Medical Closes $75M Financing Round
    Know Labs Founder Ron Erickson Named CEO
    Getinge's Recall of Cardiosave Hybrid and Rescue IABPs is Class I
    Contract Pharma

    Latest Breaking News From Contract Pharma

    SK bioscience Introduces New Global Partnership Model for Vaccines
    Merck's KEYTRUDA Wins Expanded Approval in Non-Small Cell Lung Cancer
    Bone Biologics Engages Avania for NB1 Clinical Trial
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    LVMH Reports Record 2022
    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion
    TRESemmé Introduces New Pro Infusion Collection
    Happi

    Latest Breaking News From Happi

    Net Sales for Colgate-Palmolive Increase 5%
    Uncle Funky’s Daughter Announces Retail Expansion
    Scott’s Liquid Gold Sells Wood and Floor Care Brands
    Ink World

    Latest Breaking News From Ink World

    Roland DGA Announces Major Expansion of TrueVIS Printer Family
    Neos Expands Production Capacity, European Market Presence
    Celanese Launches Nine New Conductive Inks for Consumer Applications
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Channeled Resources launches blank labels with PET liner
    Infigo partners with Four Pees in Benelux region
    EFI appoints Frank Pennisi CEO, Fiery now an independent business
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Essity’s Sales Grow
    Thinx to Pay up to $5 million to Settle Class Action Suit
    Typar Highlighting New Building Innovations
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Roche, Sysnav Partner on Movement Tracking Tech for Neuromuscular Disorders
    Orthopedic Braces/Support, Casting/Splints Market to Top $12B by 2030
    Orthofix Launches the Mariner Deformity System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Celanese Launches Nine New Conductive Inks
    NREL Develops Thin, Lightweight Layer for Radiation Barrier for Perovskites in Space
    LG Display Reports Fourth Quarter 2022 Results

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login