06.20.22
Global food company Danone and social venture model Green Monday Group recently invested in Minor Figures, a plant-based beverage brand founded in 2015 which specializes in oat milks and ready-to-drink coffees and teas sold in 16 countries.
“We are excited to partner with Danone Manifesto Ventures and Green Monday Group,” said Stuart Forsyth, chief executive officer and co-founder of Minor Figures. “The team at Danone Manifesto Ventures, the first corporate venture unit to be independently certified as a B Corp, shares our core vision to create a sustainable future for humanity. We are confident they are the perfect partner to help us optimize and grow our multi-geo, multi-channel business. Their vision, knowledge and deep experience across the globe cannot be matched.
“With Green Monday Group, we have a like-minded partner who is focused on constructing a multi-faceted global ecosystem of future food that combats climate change, food insecurity, public health crisis, planetary devastation, and animal suffering,” Forsyth continued. “We look forward to building on our distribution relationship across Asia as Minor Figures works to meet the increasing needs of plant-based consumers globally.”
The investors, who have a minority stake in the company, expressed similar enthusiasm.
“We believe Minor Figures is a unique brand that strongly resonates with consumers in the fast-growing plant-based space,” said Clemence Delcourt, chief investment officer of Danone Manifesto Ventures. “Minor Figures is fully aligned with our goal to partner with mission-driven food and beverage companies that are creating a healthy and sustainable future. Stuart and the whole Minor Figures team have done a tremendous job producing high quality, innovative products for customers and consumers around the world and we look forward to working with them to help accelerate their growth and impact.”
“We are inspired by the passion and vision of the Minor Figures team,” said David Yeung, co-founder and chief executive officer of Green Monday Group. “Their positioning and brand identity really resonate with many new-generation consumers. Our strategic partnership will certainly catalyze further impact and change both in Asia and globally.”
“We are excited to partner with Danone Manifesto Ventures and Green Monday Group,” said Stuart Forsyth, chief executive officer and co-founder of Minor Figures. “The team at Danone Manifesto Ventures, the first corporate venture unit to be independently certified as a B Corp, shares our core vision to create a sustainable future for humanity. We are confident they are the perfect partner to help us optimize and grow our multi-geo, multi-channel business. Their vision, knowledge and deep experience across the globe cannot be matched.
“With Green Monday Group, we have a like-minded partner who is focused on constructing a multi-faceted global ecosystem of future food that combats climate change, food insecurity, public health crisis, planetary devastation, and animal suffering,” Forsyth continued. “We look forward to building on our distribution relationship across Asia as Minor Figures works to meet the increasing needs of plant-based consumers globally.”
The investors, who have a minority stake in the company, expressed similar enthusiasm.
“We believe Minor Figures is a unique brand that strongly resonates with consumers in the fast-growing plant-based space,” said Clemence Delcourt, chief investment officer of Danone Manifesto Ventures. “Minor Figures is fully aligned with our goal to partner with mission-driven food and beverage companies that are creating a healthy and sustainable future. Stuart and the whole Minor Figures team have done a tremendous job producing high quality, innovative products for customers and consumers around the world and we look forward to working with them to help accelerate their growth and impact.”
“We are inspired by the passion and vision of the Minor Figures team,” said David Yeung, co-founder and chief executive officer of Green Monday Group. “Their positioning and brand identity really resonate with many new-generation consumers. Our strategic partnership will certainly catalyze further impact and change both in Asia and globally.”
