• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Kensing Acquires Vitae Naturals

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

    United Plant Savers Launches First Film Festival
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    United Plant Savers Launches First Film Festival
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Botanical Gum for Kids Aims to Curb Sugar Cravings
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Nutrition21, LLC

    Verdure Sciences

    Ecuadorian Rainforest

    KLK OLEO

    PhytoGaia Inc
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Nutrition21, LLC

    Verdure Sciences

    Ecuadorian Rainforest

    KLK OLEO

    PhytoGaia Inc
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports

    Compelling increases in online searches and social media discussions, especially among younger crowds, suggest people want more than just plant-based products.

    Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports
    Related CONTENT
    • Shiitake Mushroom Extract Appears Helpful in HPV Infections
    • Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    • United Plant Savers Launches First Film Festival
    • Roquette Launches Nutralys Rice Protein
    • New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
    11.17.21
    While plant-based diets are increasingly emphasized by a growing number of people, there is still plenty of demand for innovation in the animal proteins space based upon the surging popularity of collagen supplements online, market researcher New Nutrition Business reports.
     
    “People are […] open to innovation in animal-based products,” Julian Mellentin, director of food and nutrition consultancy for New Nutrition Business, said. “Collagen is an excellent example, with its image as a ‘protein plus’ ingredient with benefits for skin, nails, hair, and joints. The evidence from growing sales of supplements is that consumers find these benefits credible and compelling.”
     
    Mellentin, author of the recently-published 10 Key Trends in Food, Nutrition, and Health, identifies collagen as a key way to connect consumers with the latest innovations in animal protein.
     
    “Collagen is a protein that makes up about a third of all the protein in the human body,” he said. “It has a whole ‘nutrient that can do no wrong’ protein health halo, plus delivers the benefit that people want most – to look good. And when you look good, you feel good.”
     
    Collagen consumption skews toward Gen Z and younger Millennial women, even including those who describe their diets as plant-based or at least flexitarian. These consumers still eagerly embrace bovine collagen, with young women most likely to add collagen powder to their morning smoothies, older men and women adding collagen powder to their first coffee of the day, and others preferring collagen-rich bone broth.
     
    Research from New Nutrition Business concludes that during 2020, collagen was one of the fastest-growing health ingredients on Instagram, based on a growth in the hashtag #collagen of 29%. Most of these posts relate to collagen’s topical use in personal care products, but the company reports a tendency that ingredient trends in skincare often migrate to foods and supplements wherever relevant. This is backed by data New Nutrition Business cites from Mintel which shows that there was a 70% jump in launches of food and beverage products containing collagen between 2015 and 2020.
     
    Scientific studies examining the human health benefits of collagen use have also doubled since 2,000, with bone health, skin/aging, muscle, and joint health being the most commonly studied benefits.
     
    “These factors combined present food and beverage companies with a unique opportunity to innovate with collagen,” Mellentin said. “Major companies are already embracing and seeing success with the collagen opportunity and we will likely continue to see this for the next few years.”
     
    Nestlé entered the collagen business with the acquisition of Vital Proteins in 2020. Sales of its drinks, snack bars, and supplements, which source collagen from grass-fed cattle in Brazil, are growing strongly, the company reports. The products are now available in outlets in North America and Europe, including Whole Foods, Costco, Target, Walgreens, and Kroger, as well as through D2C channels.
     
    “Food industry executives tend to fall into the trap of thinking that it is in plant-based where most of the trendy innovations happen that take off with younger consumers,” Mellentin said. “But animal protein still has significant competitive advantages, including taste, texture, versatility, and nutritional quality. And now that livestock farmers are increasingly focused on sustainability and becoming carbon-neutral, this will create a ‘permission to indulge’ halo for animal proteins.”
    Related Searches
    • Dietary Supplements
    • Bone & Joint Health
    • World Markets
    • Skin Health
    Related Knowledge Center
    • Skin Health
    • Functional Foods & Beverages
    • Consumer Trends
    Suggested For You
    Shiitake Mushroom Extract Appears Helpful in HPV Infections Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    United Plant Savers Launches First Film Festival United Plant Savers Launches First Film Festival
    Roquette Launches Nutralys Rice Protein Roquette Launches Nutralys Rice Protein
    New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
    CTRL Launches Meal On-The-Go Bars CTRL Launches Meal On-The-Go Bars
    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development
    GNC and RealEats Meal Delivery Partnership Expands Nationally GNC and RealEats Meal Delivery Partnership Expands Nationally
    CHPA Hires Two Key Personnel CHPA Hires Two Key Personnel
    Study Reveals Low Intake of Tocotrienols in Polish Population Study Reveals Low Intake of Tocotrienols in Polish Population
    Botanical Gum for Kids Aims to Curb Sugar Cravings Botanical Gum for Kids Aims to Curb Sugar Cravings
    IFT Annual Meeting Event Info IFT Annual Meeting Event Info
    GOOD Meat Breaks Ground on Largest Cultivated Meat Facility in Asia GOOD Meat Breaks Ground on Largest Cultivated Meat Facility in Asia
    Danone Invests in Plant-Based Beverage Brand Minor Figures Danone Invests in Plant-Based Beverage Brand Minor Figures
    Jamieson Wellness to Acquire Nutrawise Health & Wellness Beauty Corporation Jamieson Wellness to Acquire Nutrawise Health & Wellness Beauty Corporation

    Related Breaking News

    • Breaking News | Dietary Supplements | Herbs & Botanicals | Immune Function | Medical Nutrition | Research | Research News | Sexual & Reproductive Health
      Shiitake Mushroom Extract Appears Helpful in HPV Infections

      Shiitake Mushroom Extract Appears Helpful in HPV Infections

      Nearly two thirds of study participants had cleared their HPV infections by the end of the study duration.
      06.27.22

    • Breaking News | Dietary Supplements | Functional Foods & Beverages | Industry & Market News | World Markets
      Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

      Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

      The in-person/online hybrid event is slated for Dec. 6-8.
      06.27.22

    • Breaking News | Herbs & Botanicals | Industry & Market News
      United Plant Savers Launches First Film Festival

      United Plant Savers Launches First Film Festival

      The award-winning films will be featured online over 13 weeks.
      06.27.22


    • Breaking News | Functional Foods & Beverages | Proteins, Peptides, Amino Acids | Supplier News
      Roquette Launches Nutralys Rice Protein

      Roquette Launches Nutralys Rice Protein

      The company extended its plant protein range to cover additional territory in the alternative proteins space.
      06.23.22

    • Breaking News | Dietary Supplements | Industry & Market News | Regulations | World Markets
      New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy

      New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy

      Gerhard Gans, elected to IADSA on June 22, noted positive developments taking place in Europe.
      06.23.22

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • High Blood DHA Levels Linked To 49% Reduced Risk Of Alzheimer’s
    • CoQ10 And Royal Jelly Supplementation May Improve High Intensity Exercise
    Breaking News
    • Kensing Acquires Vitae Naturals
    • CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    • Shiitake Mushroom Extract Appears Helpful in HPV Infections
    • Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    • United Plant Savers Launches First Film Festival
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kensing Acquires Vitae Naturals
    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Coatings World

    Latest Breaking News From Coatings World

    Sheboygan Paint Company Adds Rosey Malchow as Customer Experience Manager
    PPG to Announce Second Quarter 2022 Results July 21
    Evonik Unveils Range of Sustainable Liquid Polybutadienes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Researchers Develop New Apparatus for the Treatment of Cardiovascular Diseases
    NovaXS Unveils New Prototype of Needle-Free Injection Therapy Smart Medical Device
    Meddux Opens New Facility in Boulder, Colorado
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Phastar Appoints Chris Schoonmaker as Chief Operations Officer
    Charles River Labs Opens Plasmid DNA CoE in Cheshire, UK
    EQT Private Equity Acquires SPT Labtech from Battery Ventures
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Highlights from Paris Packaging Week
    Walgreens Boots Alliance Decides Not to Sell Boots and No7 Beauty Company Businesses
    WWP Beauty Unveils New Packaging Collections in Collaboration with Eastman
    Happi

    Latest Breaking News From Happi

    Evonik Holds Groundbreaking Ceremony for Commercial Rhamnolipid Production Facility
    CHT USA Hosts Groundbreaking Ceremony for $20 Million US Headquarters Expansion
    Azelis Expands Global Flavors & Fragrances Platform with Acquisition in India
    Ink World

    Latest Breaking News From Ink World

    Temporary Content Title
    Amcor Lift-Off Initiative Shortlists Start-ups for Seed Funding
    Barentz Highlights Lincoln MFG’s New ISO 9001:2015 Certification
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Sibress launches FADS3D flexo plate measuring device
    Mike Brown appointed VP for Davis-Standard’s Canadian operations
    Constantia Flexibles introduces chemical resistant recycle-ready laminate
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Suominen Launches Hydraspun Reserve
    Richard Knowlson Receives Lifetime Technical Achievement Award
    Skylark Launches Thicker Label Closure Technology in North American
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Tecomet Appoints Bill Dow as President & CEO
    Medacta, InSilicoTrials Partner on Orthopedic Device Development
    Researchers Develop Microfluidic Sensors to Improve Implant Survival Rates
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Avery Dennison Launches New Dual-Frequency RFID Inlay
    Avery Dennison Highlights New Approach to Apparel with ADX Lab
    trinamiX Face Authentication Protects Users from Fraud Attacks During Mobile Payments

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login