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    Breaking News

    Mushroom Formula Designed to Offer Caffeine-Free Energy Boost

    Marketed as an alternative to coffee and tea, the product contains several mushroom species, with no artificial colors or flavors.

    Mushroom Formula Designed to Offer Caffeine-Free Energy Boost
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    11.08.21
    Om Mushroom Superfood, a company specializing in functional mushroom powders, beverages, and supplements, recently launched Morning Energy Blend, available in 30-count packaging and a 10-count box of single-serve sachets. The formula is designed to provide a caffeine-free energy boost as an alternative to coffee or tea.
     
    The formula contains two species of cordyceps, vitamin D2 sourced from Agaricus bisporus, Lion’s Mane, Turkey Tail, King Trumpet, Reishi, and Chaga. The blend is designed to support immune function, focus, and mood. Each serving contains 30 calories and one gram of sugar, with no added sweeteners, or artificial flavors and colors. Like many of Om’s products, Morning Energy Blend is USDA Certified Organic, certified Kosher, vegan, and gluten-free. The beverage is usable in eight ounces of cold or hot water, milk, or a milk alternative, and is flavored with vanilla chai and hints of carob and spices.
     
    Morning Energy Blend will be featured in Om’s new biodegradable canister format that it unveiled for its functional beverages in September. The packages, designed to minimize environmental impact, are made using 40% less plastic and 100% recycled content paperboard.
     
    “Morning Energy Blend gave us a natural opportunity to expand beyond our core line of beloved functional mushroom coffees and teas, and offer consumers a beverage that would leave them energized but without caffeine jitters,” Jan Hall, CEO of Om Mushroom Superfood, said. “We always strive to meet people where they are, and work really hard to develop products that they actually want and can easily fit into their daily routines. We know that consumers are looking for sustainable options and productions with clean, functional ingredient panels now more than ever, and we can’t wait to introduce them to Morning Energy Blend.”
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    CURRENT ISSUE

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    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
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