11.01.21
Heroic, one of the world’s best teams in the game “Counter Strike: Global Offensive,” and one of 24 teams participating in the global esports tournament PGL Major Stockholm, has begun a partnership with Aker BioMarine. Players will begin using the company’s krill oil, a marine-based omega-3 supplement.
PGL Major Stockholm will be the first major esports tournament to have a physical attendance following the onset of the COVID-19 pandemic, and Heroic players will compete against international teams for a prize pool of $2 million, the largest ever for the game. Around 17,000 spectators are expected to follow the tournament which will be taking place live at an arena in Stockholm.
“I have big expectations, and we as a team have prepared for this both physically and mentally,” Joachim Haraldsen, founder of Omaken Sports and CEO of Heroic, said. “During the game, the athletes must make rapid and calculated decisions, which demands a sharpened brain. We haven’t become the best in the world by just sitting in front of the screen. Instead, we must think holistically about physical exercise, diet, sleep, and social life […] Aker BioMarine is an exciting company that has invested heavily in science and R&D and has ambitions of improving public health without compromising the planet. This fits well with our mindset about a healthy balance when developing top-level athletes.”
Matts Johanssen, CEO of Aker BioMarine, said that the company has been seeking to enter the esports category for a long time.
“The esports industry has experienced massive growth in recent years and is an exciting domain for us to enter into. Hundreds of millions of viewers stream various esports events every year, and the interest is enormous. Heroic represents a new and unique target group with solid preferences, especially when it comes to finding their entertainment and buying their products. To reach this target group, we must think and act differently and choose the right partners. For us, this is a fantastic match. Esports requires a lot of mental capacity, and we have identified an opportunity to communicate the importance of a healthy lifestyle, both mentally and physically, for this target group. We know that omega-3 from krill is important for a strong and healthy brain. We look forward to focusing on this together with Heroic and investigating the possibility of developing a new and unique product.”
PGL Major Stockholm will be the first major esports tournament to have a physical attendance following the onset of the COVID-19 pandemic, and Heroic players will compete against international teams for a prize pool of $2 million, the largest ever for the game. Around 17,000 spectators are expected to follow the tournament which will be taking place live at an arena in Stockholm.
“I have big expectations, and we as a team have prepared for this both physically and mentally,” Joachim Haraldsen, founder of Omaken Sports and CEO of Heroic, said. “During the game, the athletes must make rapid and calculated decisions, which demands a sharpened brain. We haven’t become the best in the world by just sitting in front of the screen. Instead, we must think holistically about physical exercise, diet, sleep, and social life […] Aker BioMarine is an exciting company that has invested heavily in science and R&D and has ambitions of improving public health without compromising the planet. This fits well with our mindset about a healthy balance when developing top-level athletes.”
Matts Johanssen, CEO of Aker BioMarine, said that the company has been seeking to enter the esports category for a long time.
“The esports industry has experienced massive growth in recent years and is an exciting domain for us to enter into. Hundreds of millions of viewers stream various esports events every year, and the interest is enormous. Heroic represents a new and unique target group with solid preferences, especially when it comes to finding their entertainment and buying their products. To reach this target group, we must think and act differently and choose the right partners. For us, this is a fantastic match. Esports requires a lot of mental capacity, and we have identified an opportunity to communicate the importance of a healthy lifestyle, both mentally and physically, for this target group. We know that omega-3 from krill is important for a strong and healthy brain. We look forward to focusing on this together with Heroic and investigating the possibility of developing a new and unique product.”
