Vital Proteins will continue to operate as a standalone business, remaining committed to offering sustainably-sourced collagen nutrition products, while also becoming a part of the Nestlé Health Science portfolio, which will equip it with a variety of resources to scale its reach and innovation.
“This is an exciting opportunity for Nestlé Health Science to enter a growing area of nutrition with a successful brand,” Greg Behar, CEO of NHSc, said in a statement. “Our companies share the believe that nothing is more important than health, and everything we do is focused on that belief. In combining our efforts to optimize health through nutrition, we can achieve even more to help our consumers live fuller, more vibrant lives.”
“We at Vital Proteins, alongside Nestlé Health Science, are committed to expanding our wellness platform to the world,” Kurt Seidensticker, founder and CEO of Vital Proteins, said. “We are partnering together to continue the evolution of the functional nutrition space through premium products and innovation that meet consumers where they are in their wellness journey. Joining NHSc allows us to take Vital Proteins to the next level by leveraging resources, scale, and capabilities, and moving toward a future with an expanded offering of science-backed products.”
Seidensticker will continue to lead Vital Proteins, remaining its CEO and staying based at its headquarters in Chicago. Nestlé and Vital Proteins have agreed not to release the financial details of the sale.
Vital Proteins complements NHSc’s other vitamin, mineral, supplement, and wellness brands, including Atrium Innovations, Garden of Life, Pure Encapsulations, and Persona, Nestlé repots. Each of these companies acquired by NHSc specializes in unique areas of focus.
Vital Proteins has 150 SKUs across 35,000 retail doors in North America and Europe, including Whole Foods, Costco, Target, Walgreens, and Kroger. This will be NHSc’s first acquisition of a company specializing in collagen products to date.