05.18.20
Kappa Bioscience, the maker of K2VITAL, a microencapsulated vitamin K2 as MK-7 formulation has launched an educational program on the scientific analysis, manufacturing, formulation, and market insights of dietary supplements which combine vitamins D3 and K2. The “Perfect Pair” educational series demonstrates research showing the scientific evidence and market success involved in this synergistic combination.
To put it simply, Vitamins D3 and K2 each work more effectively in the presence of one another in relation to promoting calcium absorption, which is most directly beneficial to cardiovascular and bone health. In slightly more detail, vitamin D3 is known to increase the expression of MGP, one of the strongest inhibitors of vascular calcification, which then relies on vitamin K2 for activation. Additionally, vitamins D3 and K2 combined are able to increase the accumulation of osteocalcin in the bones at an amount several times greater than D3 alone. Osteocalcin is positively associated with greater bone density. K2 activates both the MGP and osteocalcin produced by D3 through carboxylation.
“Vitamin D3 has experienced exceptional consumer awareness and growth in the past decade, and Kappa’s research shows that vitamin K2 enhances D3 opportunity,’’ Jörg Büttinghaus, VP Kappa Sales & Marketing, said. He continued, “Our new Perfect Pair program demonstrates scientifically how D3 and K2 work synergistically for optimal bone and heart health. D3 is safer and more effective with K2 to balance calcium in the body. Any formulation that includes D3 can be improved by K2, creating new opportunity for D3 marketers.”
Kappa Bioscience reports positive projections for the market of dietary supplements containing the winning combination of D3 and K2, which saw a 133% CAGR increase between 2014 and 2019.
In May, Kappa is also launching the 5th edition of the K2 Formulation LookBook. At almost 500 pages, Kappa claims that the LookBook is “the most comprehensive vitamin K2 resource ever compiled.”
The new edition includes original Kappa Academy whitepapers and articles from Kappa and partners on science, quality, global regulations, and details on 150-plus product formulations available for immediate market launch.
Several new K2VITAL ExperienceCard samples were created, including gummies and combinations of K2 with probiotics. ExperienceCard samples are concept products in physical form that are ready for license-free, white label launch. The 5th edition of the K2 Formulation LookBook is available in hard copy or digital format upon request.
To put it simply, Vitamins D3 and K2 each work more effectively in the presence of one another in relation to promoting calcium absorption, which is most directly beneficial to cardiovascular and bone health. In slightly more detail, vitamin D3 is known to increase the expression of MGP, one of the strongest inhibitors of vascular calcification, which then relies on vitamin K2 for activation. Additionally, vitamins D3 and K2 combined are able to increase the accumulation of osteocalcin in the bones at an amount several times greater than D3 alone. Osteocalcin is positively associated with greater bone density. K2 activates both the MGP and osteocalcin produced by D3 through carboxylation.
“Vitamin D3 has experienced exceptional consumer awareness and growth in the past decade, and Kappa’s research shows that vitamin K2 enhances D3 opportunity,’’ Jörg Büttinghaus, VP Kappa Sales & Marketing, said. He continued, “Our new Perfect Pair program demonstrates scientifically how D3 and K2 work synergistically for optimal bone and heart health. D3 is safer and more effective with K2 to balance calcium in the body. Any formulation that includes D3 can be improved by K2, creating new opportunity for D3 marketers.”
Kappa Bioscience reports positive projections for the market of dietary supplements containing the winning combination of D3 and K2, which saw a 133% CAGR increase between 2014 and 2019.
In May, Kappa is also launching the 5th edition of the K2 Formulation LookBook. At almost 500 pages, Kappa claims that the LookBook is “the most comprehensive vitamin K2 resource ever compiled.”
The new edition includes original Kappa Academy whitepapers and articles from Kappa and partners on science, quality, global regulations, and details on 150-plus product formulations available for immediate market launch.
Several new K2VITAL ExperienceCard samples were created, including gummies and combinations of K2 with probiotics. ExperienceCard samples are concept products in physical form that are ready for license-free, white label launch. The 5th edition of the K2 Formulation LookBook is available in hard copy or digital format upon request.