09.24.19
Mission-driven ingredient platform and packaged goods company ReGrained, which leverages patented technology to upcycle manufacturing byproducts into new functional foods, is expected to enter the savory snack market with a new snack puff.
The company has also updated its brand aesthetic with character-driven packaging to reflect an active consumer base, creating a unique identity for each flavor. The new brand imagery supports ReGrained's mission to better align food and planet.
This new branding also symbolizes the company's official debut as a platform for upcycled food innovation. The brand's ReGrained SuperGrain+ is a versatile ingredient that performs in various commercial applications from savory to sweet, producing highly functional foods. ReGrained said its expansion into savory snacks was driven by customer demand. The company also has many co-branded "Powered by ReGrained" products with other food companies in development.
ReGrained was the first to market with a compostable pack. As is the case with many new technologies, version 1.0 failed in the field, resulting in stale bars. ReGrained is actively participating in the development of version 2.0 and is re-releasing its SuperGrain+ Bars in three functional flavors: Honey Cinnamon Immunity, Chocolate Coffee Energy, and Blueberry Sunflower Antioxidant.
The company has also updated its brand aesthetic with character-driven packaging to reflect an active consumer base, creating a unique identity for each flavor. The new brand imagery supports ReGrained's mission to better align food and planet.
This new branding also symbolizes the company's official debut as a platform for upcycled food innovation. The brand's ReGrained SuperGrain+ is a versatile ingredient that performs in various commercial applications from savory to sweet, producing highly functional foods. ReGrained said its expansion into savory snacks was driven by customer demand. The company also has many co-branded "Powered by ReGrained" products with other food companies in development.
ReGrained was the first to market with a compostable pack. As is the case with many new technologies, version 1.0 failed in the field, resulting in stale bars. ReGrained is actively participating in the development of version 2.0 and is re-releasing its SuperGrain+ Bars in three functional flavors: Honey Cinnamon Immunity, Chocolate Coffee Energy, and Blueberry Sunflower Antioxidant.
