• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Supporting Musculoskeletal Health: Tending to Muscles, Joints, and Bones

    2023 Contract Manufacturing Survey

    Dosage and Delivery Innovations Help Manufacturers Meet Common Challenges

    A Paradigm Shift for Antioxidants?

    Manufacturing Dietary Supplements in Economic Uncertainty
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    'What’s Up With Supps' Event at Expo West Raises Over $8,000 for Vitamin Angels

    IRI and NPD Rebrand as Circana Following Merger

    ABC’s Sustainable Herbs Program Updates Sustainability and Regenerative Practices Toolkit

    HP Ingredients Introduces NuFemme, Herbal Blend for Women’s Hormonal Support

    World Economic Forum Names Sofia Elizondo of Brightseed a Young Global Leader
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    ABC’s Sustainable Herbs Program Updates Sustainability and Regenerative Practices Toolkit

    HP Ingredients Introduces NuFemme, Herbal Blend for Women’s Hormonal Support

    World Economic Forum Names Sofia Elizondo of Brightseed a Young Global Leader

    Disappearing Act: The Battle Over Dietary Supplement Ingredients and the Drug Exclusion Provision

    Cucumber Extract May Improve Joint Function
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    'What’s Up With Supps' Event at Expo West Raises Over $8,000 for Vitamin Angels

    IRI and NPD Rebrand as Circana Following Merger

    ABC’s Sustainable Herbs Program Updates Sustainability and Regenerative Practices Toolkit

    World Economic Forum Names Sofia Elizondo of Brightseed a Young Global Leader

    Intake of Live Microbes from the Diet, Including Fermented Foods, Associated with Better Health
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    'What’s Up With Supps' Event at Expo West Raises Over $8,000 for Vitamin Angels

    HP Ingredients Introduces NuFemme, Herbal Blend for Women’s Hormonal Support

    World Economic Forum Names Sofia Elizondo of Brightseed a Young Global Leader

    Intake of Live Microbes from the Diet, Including Fermented Foods, Associated with Better Health

    Cucumber Extract May Improve Joint Function
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    BGG Americas, Inc.

    Gencor

    Aiya America, Inc. (Aiya Matcha)

    Verdure Sciences

    KLK OLEO
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    BGG Americas, Inc.

    Gencor

    Aiya America, Inc. (Aiya Matcha)

    Verdure Sciences

    KLK OLEO
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Beverage Market for Kids Undergoes Healthy Overhaul

    Packaged Facts report notes brand marketers need to satisfy demands from kids and parents.

    Beverage Market for Kids Undergoes Healthy Overhaul
    08.27.19
    The U.S. beverage industry is awash in recent product introductions featuring alternative ingredients, natural or organic positioning, and free-from labeling all marketed to fit the lifestyles of modern consumers. These trends are as important in the kids beverage segment as they are in products marketed to adults, according to a report from market research firm Packaged Facts, “U.S. Beverage Market Outlook 2019.”
     
    "Products that are better-for-you and more convenient are more appealing when purchasing beverages," said David Sprinkle, research director for Packaged Facts. "In recent years we've seen fruit juice and dairy companies counter attrition by advancing health positioning with organic, natural ingredient, and low sugar claims. While water marketers are finding ways to put both fun and flavor into a plain yet reputably healthy product without sacrificing what makes water the beverage many parents prefer for their children."
     
    Kid-Friendly Waters   
    Plain water is inherently kid-friendly and parent-favored; however, it is tough to get little ones to drink unflavored water. Sugary, artificially flavored drinks are avoided by growing numbers of parents, giving rise to waters specifically created that kids will want to drink and parents will buy. Modern and emerging kids' products are typically sugar-free and zero-calorie.  
     
    Rethink Brands, maker of boxed water, launched RETHINK Kids Water in 2017 and received an investment from AccelFoods for growth and expansion in 2018. The organic water comes in five flavors and does not contain sodium, sugar, or calories. The package is similar to a juice box and made from 70% renewable paperboard. The company believes its kids' water will appeal to millennials who are demanding healthier food and beverages and beginning to have children.
     
    Better Kids Milk  
    Milk is inherently good for kids and necessary for their growth and development. With so many other beverage choices, it is hard for parents to get kids to drink milk, and to avoid sugary, sweetened flavored milk. TruMoo is the leader in chocolate milk, and makes it clear to parents that its product is not only delicious so kids will drink it, but also healthy—it features the usual protein, calcium, and vitamins, but is also made with real cocoa and doesn't contain any artificial flavors, GMOs, or high fructose corn syrup.
     
    Likewise, LALA's Good Kids Super Smoothies are promoted as healthy snacks made with low fat milk, real fruit, and no high fructose corn syrup. They also contain probiotics.
     
    Better-For-You Kids' Juice
    Juice marketers have stepped up efforts to develop and market kids' juices with less sugar to appease parents and enough flavor to get kids to drink them. In 2018, the leading apple juice brand Mott's introduced Sensibles, a line made with 100% juice and 30% less sugar compared to regular apple juice. Sensibles has no artificial colors, flavors, sweeteners, or added sugars. The company said it reduces sugar levels in the juice naturally by adding coconut water and vegetable juice.
     
    Leading kids' juice brand Juicy Juice expanded its better-for-you offerings with a lower-sugar, organic product range called Splashers Organic. Products are made with organic fruit juice and contain no high fructose corn syrup or artificial sweeteners. The company claims and communicates to parents that the drinks have 50% less sugar than the leading juice (9 grams of sugar compared to the leading juice at 21 grams per serving).
     
    Tropicana Kids are organic fruit juice drinks made with 45% real fruit juice, filtered water, and no added sweeteners or artificial flavors. Packaging has a clear panel to let parents see the product.
     
    Coca-Cola's Tum-e Yummies are fruit-flavored water drinks that were rebranded in 2018 with a new logo, tagline, and flavors. The company promotes the drinks as both kid- and parent-friendly. Kid-friendly attributes include "delicious" fruit flavor and fun names like Big Berry Blast, Edgy Orange Burst, Fruit Punch Party, Epic Apple Flip, and Rad Raspberry Zing. Appealing to parents, the company emphasizes the fact that the drinks are water, not juice, and calls out the high level of vitamins, lack of sodium, and relatively low levels of calories and sugar.   
     
    Related Searches
    • Research
    • flavor
    • Organic
    • Beverages
    Related Knowledge Center
    • Functional Foods & Beverages
    • Infant & Children's Health
    Suggested For You
    Flavonoids May Decrease Risk of Cancer & Heart Disease Flavonoids May Decrease Risk of Cancer & Heart Disease
    Prinova Expands to Australia and New Zealand Prinova Expands to Australia and New Zealand
    Online Shopping & Meal Kits Take the Hassle Out of Cooking Online Shopping & Meal Kits Take the Hassle Out of Cooking
    Consumers Demanding Healthy Breakfast Options at Retail Consumers Demanding Healthy Breakfast Options at Retail
    Sugary Drinks May Be Linked to Cancer: BMJ Study Sugary Drinks May Be Linked to Cancer: BMJ Study
    Natural Formulas Bolster Energy & Vitality Natural Formulas Bolster Energy & Vitality
    GNT Unveils Chinese Name for its Range of Coloring Foods GNT Unveils Chinese Name for its Range of Coloring Foods
    Affluent Consumers Drawn to Natural and Organic Products Affluent Consumers Drawn to Natural and Organic Products
    Plant-Based Sweeteners Offer Natural Appeal Plant-Based Sweeteners Offer Natural Appeal
    Move Over Mainstream, Healthy Foods Are Here to Stay Move Over Mainstream, Healthy Foods Are Here to Stay
    Clean & Fresh:  Innovation Saturates  Beverage Market Clean & Fresh: Innovation Saturates Beverage Market
    Amano Debuts Enzymes for Beverage Applications Amano Debuts Enzymes for Beverage Applications
    Iprona Introduces ElderCraft Black Elderberry Extracts Iprona Introduces ElderCraft Black Elderberry Extracts
    Plant-Powered Proteins Thrive in the Sports Nutrition Sector Plant-Powered Proteins Thrive in the Sports Nutrition Sector
    Fermentation Elevates Food & Beverage Offerings Fermentation Elevates Food & Beverage Offerings

    Related Breaking News

    • Antioxidants | Breaking News | Cancer Risk | Cardiovascular Health | Research | Research News
      Flavonoids May Decrease Risk of Cancer & Heart Disease

      Flavonoids May Decrease Risk of Cancer & Heart Disease

      Participants consuming about 500 mg of total flavonoids a day revealed the lowest risk of a cancer or heart disease death.
      08.19.19

    • Breaking News | Functional Foods & Beverages | Supplier News | World Markets
      Prinova Expands to Australia and New Zealand

      Prinova Expands to Australia and New Zealand

      The fastest growing segments in Australia and New Zealand are supplements, dairy and sports nutrition.
      08.14.19

    • Breaking News | Consumer Trends | Industry & Market News
      Online Shopping & Meal Kits Take the Hassle Out of Cooking

      Online Shopping & Meal Kits Take the Hassle Out of Cooking

      Since 2013, online sales of groceries have more than tripled from $6 billion to $20 billion in 2018, according to Packaged Facts.
      08.07.19


    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News | Natural/Organic
      Consumers Demanding Healthy Breakfast Options at Retail

      Consumers Demanding Healthy Breakfast Options at Retail

      More people are focused on low/no sugar or low/no added sugars, according to Packaged Facts report.
      07.26.19

    • Breaking News | Cancer Risk | Healthcare Trends | Research | Research News | Sweeteners
      Sugary Drinks May Be Linked to Cancer: BMJ Study

      Sugary Drinks May Be Linked to Cancer: BMJ Study

      Limiting consumption of sugar sweetened beverages and 100% fruit juices might contribute to a reduction in cancer cases, according to researchers.
      07.12.19

    Loading, Please Wait..
    Trending
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • The Functional Chocolate Company Launches Painfree Chocolate
    • HMB And Vitamin D Supplementation Linked To Reduction In Fat Stores
    • Amazon Bans Dietary Supplements Containing NMN
    Breaking News
    • 'What’s Up With Supps' Event at Expo West Raises Over $8,000 for Vitamin Angels
    • IRI and NPD Rebrand as Circana Following Merger
    • ABC’s Sustainable Herbs Program Updates Sustainability and Regenerative Practices Toolkit
    • HP Ingredients Introduces NuFemme, Herbal Blend for Women’s Hormonal Support
    • World Economic Forum Names Sofia Elizondo of Brightseed a Young Global Leader
    View Breaking News >
    CURRENT ISSUE

    March 2023

    • Supporting Musculoskeletal Health: Tending to Muscles, Joints, and Bones
    • Dosage and Delivery Innovations Help Manufacturers Meet Common Challenges
    • 2023 Contract Manufacturing Survey
    • Manufacturing Dietary Supplements in Economic Uncertainty
    • Beyond Antioxidants: The Power of Berries
    • A Paradigm Shift for Antioxidants?
    • Ayana Bio on Path to Scale Bioactives Derived from Plant Cell Cultures
    • Nuritas: Leveraging Artificial Intelligence to Speak the Language of Life
    • Dietary Supplement Quality Assurance Programs Critical to Natural Products Industry Success
    • Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    'What’s Up With Supps' Event at Expo West Raises Over $8,000 for Vitamin Angels
    IRI and NPD Rebrand as Circana Following Merger
    ABC’s Sustainable Herbs Program Updates Sustainability and Regenerative Practices Toolkit
    Coatings World

    Latest Breaking News From Coatings World

    BASF Invests in Expansion of Polymer Dispersions Plant in Daya Bay, China
    Stahl Completes Acquisition of ICP Industrial Solutions Group
    Interpon Powder Coatings on Dubai’s Latest Luxury Hotel ​
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    BlackHägen Design Promotes Jeff Morang to Director of Human Factors Engineering
    Great Speech Wins First Place at ATA 2023 Innovator’s Challenge
    FDA Clears Magstim Transcranial Magnetic Stimulation for OCD
    Contract Pharma

    Latest Breaking News From Contract Pharma

    BioNTech, OncoC4 Partner to Develop mAb Candidate ONC-392 in Cancer
    FLAMMA to Invest $200M Over the Next Three Years
    Pii Forms New Leadership Team
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Selena Gomez Becomes Most-Followed Woman on Instagram
    Former Estée Lauder Execs Join Stila Cosmetics' Advisory Board
    Ole Henrickson's Eye Stick is Made from Limestone
    Happi

    Latest Breaking News From Happi

    Saltair Adds Santal Bloom Body Oil to Personal Care Collection
    Fredericksburg Farms Recalls Scented Candles with Glass Lids
    Byoma Enters Suncare with New Moisturizing Gel-Cream SPF 30
    Ink World

    Latest Breaking News From Ink World

    Kodak Reports 4Q, Full-Year 2022 Financial Results
    Fujifilm Releases Uvijet HZ Thermoforming Ink for Acuity Prime Series
    Arkema Bolsters Its CSR Efforts in China
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    McDonald’s to publish report on reusable packaging
    Registration opens for FSEA's Print Embellishment Conference
    Michelman to feature sustainable flexible packaging at PAMEX
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: TerraCycle Launches Diaper Program, Ahlstrom to Divest or Shutter Stenay Plant & More
    Mativ Names CFO
    Indorama Ventures, Polymateria Partner on Biotransformation Technology
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    NuVasive Receives Expanded Indications for Precice Limb Lengthening Solution
    Alex Jahangir Receives Highest Leadership Award From AAOS
    ODT's Most-Read Stories This Week—March 18
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Jabil Posts Second Quarter 2023 Results
    Optomec Mourns Unexpected Loss of CEO Dave Ramahi
    Zebra Technologies Names Rob Armstrong Chief Marketing Officer

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login