Gaia Herbs chose to use the hemp flowers in its extracts, as they are known to be the main source of cannabinoids compared to other parts of the hemp plant. Unlike products with isolated CBD, Gaia’s Full Spectrum Hemp Extracts contain a wide array of cannabinoids representing the synergy naturally found in the hemp plant, the company said.
“With the recent passage of the Agriculture Improvement Act of 2018, which removed the labeling of hemp as a Schedule 1 substance, the marketplace has seen a mass influx of new hemp products of variable quality,” said Elena Lécué, executive vice president of sales and marketing at Gaia Herbs. “This makes it difficult for consumers to know which products they can trust and take at face value. As the leading herbal brand in North America which has been producing premium plant-based supplements since 1987, our team felt that there was an opportunity as industry pioneers to develop and introduce full spectrum hemp products crafted with the same superior quality and transparency that Gaia Herbs’ products are known for.”
Lécué continued: “We approached our hemp line with our same reverence for plants and focus on quality. The result is a premium full spectrum hemp extract that is golden in color with a well-balanced flavor unlike many hemp products in the market that can leave an unpleasant aftertaste. Our hemp products are all fully traceable through Meet Your Herbs, the world’s first herb traceability program, where you can explore the source, purity, and integrity of your hemp extract, ensuring that people can feel confident buying Hemp from a brand they love and trust.”
As a Certified B Corporation dedicated to using business as a force for good, Gaia Herbs said a portion of the proceeds from all hemp product sales will be donated to organizations working to empower hemp farmers in the U.S. Specifically, through Gaia Herbs’ social impact program called Gaia Roots, the company plans to donate funds toward organizations and individual farmers who are actively working on values-aligned initiatives to help increase hemp production, support diverse and minority farming communities, and enable the expansion of regenerative farming practices.