11.30.17
Après, San Francisco, CA, has launched a new plant-based protein beverage, which utilizes a proprietary blend of plant proteins, virgin coconut oil, and coconut water in a shelf-stable format for convenient on-the-go consumption.
Unlike many existing protein brands, Après is not directly targeting the traditional sports nutrition consumer. "It's our belief that modern wellness consumers, especially women, have been all but overlooked from a replenishment point-of-view," said Sonny McCracken, co-founder and chief executive officer. "We spent more than a year working hand-in-hand with this consumer group to develop a product that could not only provide the clean label and nutrition they're looking for, but also deliver great taste."
Après is made with organic plant protein (13g per bottle) from pea, chia, cacao, and hemp, delivering all essential amino acids to promote satiation and a healthy, lean physique, according to the company. It's also formulated with organic virgin coconut oil that supplies sustainable energy through metabolic fats (MCTs), and organic coconut water that provides electrolyte hydration and a smooth texture. The low sugar (6g per bottle), snack-sized beverage (180-190 calories per bottle) is made with all vegan, kosher, non-GMO, dairy-free, gluten-free and soy-free ingredients.
Après is available in three flavors: Mint Cacao, Sea Salt Chocolate, and Chai Spiced Vanilla.
Unlike many existing protein brands, Après is not directly targeting the traditional sports nutrition consumer. "It's our belief that modern wellness consumers, especially women, have been all but overlooked from a replenishment point-of-view," said Sonny McCracken, co-founder and chief executive officer. "We spent more than a year working hand-in-hand with this consumer group to develop a product that could not only provide the clean label and nutrition they're looking for, but also deliver great taste."
Après is made with organic plant protein (13g per bottle) from pea, chia, cacao, and hemp, delivering all essential amino acids to promote satiation and a healthy, lean physique, according to the company. It's also formulated with organic virgin coconut oil that supplies sustainable energy through metabolic fats (MCTs), and organic coconut water that provides electrolyte hydration and a smooth texture. The low sugar (6g per bottle), snack-sized beverage (180-190 calories per bottle) is made with all vegan, kosher, non-GMO, dairy-free, gluten-free and soy-free ingredients.
Après is available in three flavors: Mint Cacao, Sea Salt Chocolate, and Chai Spiced Vanilla.
