By Lisa Olivo, Associate Editor11.01.17
Supplements in various forms are fueling athletes, exercise enthusiasts, active seniors, and weekend warriors in achieving their health and fitness goals. The U.S. represents the largest market for sports nutrition supplements, according to Euromonitor International, growing by 12% in 2016 thanks in large part to a continued expansion of the category’s demographic base.
“Sports nutrition is the fastest growing category within consumer health,” observed Missy Lowery, head of integrated marketing, Capsugel, Morristown, NJ, now a Lonza company. She noted that in 2011 the category earned $7.3 billion, and climbed to an impressive $11.9 billion in 2016, according to Euromonitor. It’s expected to continue developing at this pace from 2016-2021, with a forecast CAGR of 7.9%. “The reason? Mainstream consumers are flooding into the pool,” Ms. Lowery noted.
Where hardcore athletes and bodybuilders once dominated the market for sports nutrition, a broader range of consumers are now participating in the category.
“Today, there is no typ
“Sports nutrition is the fastest growing category within consumer health,” observed Missy Lowery, head of integrated marketing, Capsugel, Morristown, NJ, now a Lonza company. She noted that in 2011 the category earned $7.3 billion, and climbed to an impressive $11.9 billion in 2016, according to Euromonitor. It’s expected to continue developing at this pace from 2016-2021, with a forecast CAGR of 7.9%. “The reason? Mainstream consumers are flooding into the pool,” Ms. Lowery noted.
Where hardcore athletes and bodybuilders once dominated the market for sports nutrition, a broader range of consumers are now participating in the category.
“Today, there is no typ
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