Algatechnologies Ltd. has been granted National Organic Program (NOP) certification from the USDA Agricultural Marketing Service for its Haematococcus pluvialis microalgae powder and astaxanthin oleoresin, as part of its AstaPure line.
 
“NOP organic certification means that our products are being cultivated, processed—and thus able to be labeled as—organic,” said Efrat Kat, vice president of marketing and sales for Algatech. “This certification, in addition to our GMP accreditation and non-GMO project verification, reaffirms our commitment to providing premium quality ingredients that consumers and industry partners can trust.”
 
According to trends tracked by Global Food Forums, today’s consumers continue to seek healthier choices and want to know what the sources are for the products they use, especially how and where the products are produced. These consumers prefer suppliers that offer greater transparency. This is especially relevant to algae based products since they can grow under a wide range of conditions.
 
“Supplying pure, natural microalgae requires a tremendous amount of knowledge, experience, and fully controlled processes, with constant attention paid to the smallest details,” said Shoshi Shunak, quality assurance manager for Algatech. "We cultivate microalgae in a patented, eco-friendly, closed system that allows the production of the highest quality ingredients and prevents any exposure to contaminations.”