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    Breaking News

    AVOKE Named Ganeden’s Probiotic Innovation Jumpstart Winner

    The company developed a spoonable, probiotic, avocado-based smoothie concept.

    AVOKE Named Ganeden’s Probiotic Innovation Jumpstart Winner
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    07.25.16
    After careful deliberation, a panel of industry experts named AVOKE as the winner of Ganeden's Probiotic Innovation Jumpstart program. Entrant Daniel Karsevar was awarded $25,000 for AVOKE to launch a new vegan, avocado-based smoothie bowl with probiotics.
     
    Ganeden's Probiotic Innovation Jumpstart program was launched to help startups and entrepreneurs enter the probiotic market, which is expected to reach $36.7 billion over the next five years. After announcing the program earlier this year, Ganeden selected three finalists for in-person presentations: AVOKE, simplyFUEL and Red Lotus Foods, LLC. Similar to Shark Tank, each finalist presented their probiotic food concept to a panel of industry experts, who then chose AVOKE as the winner.
     
    "Our goal for Probiotic Innovation Jumpstart was to encourage startups with unique ideas for novelty foods and beverages to join the probiotic space—an industry that has helped us grow exponentially throughout the years," said Andy Lefkowitz, CEO of Ganeden. "The line of AVOKE Spoonables is going to be a game-changer in the healthy snack category and we plan to put our full support behind this impressive company and launch."
     
    AVOKE's spoonable smoothie bowls come in four varieties: Berry Mint, Greens & Ginger, Spicy Carrot, & Coconut Curry. Each bowl includes half an avocado, two servings of fruits and vegetables, a toasted quinoa topping and 1 billion CFU of Ganeden's patented strain of probiotic, GanedenBC30. Each smoothie bowl will come packaged and ready-to-eat in a half avocado-shaped stackable cup that includes a pop-out, eco-friendly spoon. It will be the first avocado-based, probiotic smoothie in the market.
     
    "The use of avocados as a healthy snack is growing immensely in popularity, yet there continues to be a huge void in ready-to-go avocado products in retail," said Daniel Karsevar, consulting COO for AVOKE. "AVOKE Spoonables provide a solution by offering a healthy, vegan snack with a unique design that is convenient for on-the-go lifestyles, and we are proud that Ganeden and the industry experts see the value. Ganeden's additional financial support and expertise will be extremely beneficial for the launch."
     
    Ganeden and AVOKE will work closely to finalize details for the upcoming launch, which is scheduled for this fall. The Spoonables will join the more than 500+ product SKUs internationally with GanedenBC30.
     
    For more information: GanedenProbiotics.com; avokelife.com
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