The speaker for this series is Alice Wilkinson, one of the foremost industry recognized experts in the field of nutritional formulation. In this webinar, Ms. Wilkinson explains that, when formulating dietary supplements or fortified foods, formulators must consider the chemical and physical properties of each micronutrient to be used, as well as its compatibility with the finished product. The overages necessary to compensate for processing and storage losses must be built into the formulation.
Topics discussed include selecting the right nutrient form for your end product application. Considerations include cost, solubility, effect on flavor profile, overages, GMO positioning, color, stability and interactions or degradation of nutrients. Finished product attributes which impact nutrient form selection are also addressed including shelf life, packaging, processing, the end market positioning, and label claim goals.
Ms. Wilkinson illustrates that navigating a complex set of variables is key to formulating a product that will be successful in the marketplace. Expertise and experience can help food and supplement manufacturers avoid costly errors, such as: inappropriately high overages which overrun price points, off flavors impacting consumer acceptance, and potential recalls due to product not meeting label claim.
This webinar and others in the series are available for viewing at http://info.watson-inc.com/choosing-the-right-nutrient-form-webinar.