iVitamins.com is a premium domain name for many reasons. The domain name contains the keyword "vitamins," which receives in excess of 100,000 searches every single month. Google, Yahoo and MSN all give special importance to websites that contain a primary keyword like "vitamins" in the domain itself. This means the site will rank well in the search engines once it is established.
iVitamins.com is also short, therefore it will be easy for customers to remember. It will be easy to include in advertisements and it will not "wrap" or "break" if it is used in email correspondence.
Additionally, the iVitamins.com domain name will appreciate over time. The person who buys it will not only be making an investment in their business, but will also be earning "interest" on the domain.
In this day and age, having a premium domain name is a vital part of any online business. "As the number of websites on the Internet explodes, it's becoming increasingly important to have a short and memorable domain," says Mr. Gil. "I'd estimate a great domain name is responsible for up to 30% of the long-term success of an online business."
In April 2006, the Nutrition Business Journal reported that direct-to-consumer sales of nutrition products totaled $10.5 billion annually. Projected industry growth of 9% has attracted many new players. This growth is credited to the ease and convenience of the Internet.