• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

    United Plant Savers Launches First Film Festival

    Azelis Opens Food and Nutrition Lab in Cairo, Egypt
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    United Plant Savers Launches First Film Festival

    Roquette Launches Nutralys Rice Protein

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

    Azelis Opens Food and Nutrition Lab in Cairo, Egypt

    Florida Food Products Acquires Javo
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Botanical Gum for Kids Aims to Curb Sugar Cravings

    Combination of Collagen and Boswellia Serrata Shown to Reduce Joint Discomfort
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Aiya America, Inc. (Aiya Matcha)

    Verdure Sciences

    KLK OLEO

    Gencor

    Nutrition21, LLC
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Aiya America, Inc. (Aiya Matcha)

    Verdure Sciences

    KLK OLEO

    Gencor

    Nutrition21, LLC
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Blog

    Bluebird Botanicals: Earning Trust Through Quality & Customer Service

    Founder and CEO Brandon Beatty aims to be the voice of reason in the CBD industry, guiding consumers to accurate scientific information.

    Bluebird Botanicals: Earning Trust Through Quality & Customer Service
    Related CONTENT
    • Baker Dillon Group LLC
    • Sunflower Hemp Co
    • CBD Talk Podcast Host Dawn Peacock: Slashing Stigmas & Countering Misinformation
    • An Interview with Manoj Dadlani, CEO, CosmosID
    • An Interview with Ned Becker of Columbia Nutritional
    By Sheldon Baker10.14.19
    Beatty is ultimately responsible for developing and overseeing the long-term and short-term strategies at Bluebird, managing senior level employees, negotiating and executing deals on behalf of the company, and directing most strategic endeavors whether legislative, regulatory, forming alliances and partnerships, or conducting interviews with the media. He ensures that the company is running smoothly, is well-staffed, has proper resources being allocated, and has a strong foundation to succeed. With the aid of consultants and attorneys, he also helps to ensure that all operations are compliant with the various laws the company is bound by. Beatty currently serves as executive vice president of the U.S. Hemp Roundtable, chairman of the Roundtable’s Policy & Messaging committee, and director at Hemp Industries Association (HIA). He serves on the American Herbal Products Association's Cannabis & Government Relations Committees and on its Board of Trustees, as well as the steering committee of the Colorado Hemp Agricultural Advancement Guild. Beatty is also a co-founder and former treasurer of the Industrial Hemp Research Foundation, and a former advisor to the National Hemp Association. Company information is available at www.bluebirdbotanicals.com.

     
    Area Code 420 (AC420): In 2018 Bluebird received a best CBD company award from Cannabist. Why do you think you were worthy of such an honor?
     
    Beatty: Bluebird has long been committed to leading the CBD industry in quality and transparency. We’ve invested substantially into our industry-leading public database that contains third-party lab test results for every single batch of every single product that leaves our facility. Bluebird believes customers should be able to shop for supplements the way they shop for food and should have sufficient information available to them to make the best decision possible for their needs. We work hard to earn our customers’ trust by offering the highest-quality products and most accessible customer service in the industry.
     
    AC420: You have a variety of product categories. What are a few of your most popular products?
     
    Beatty: Our most popular products are our core line of CBD oils. This includes our Hemp Classic, Hemp Complete, and Hemp Signature CBD oils. These are all full-spectrum hemp extracts, meaning they contain the entire array of 80+ cannabinoids plus the additional components of the cannabis plant such as terpenes, ketones, flavonoids and more. Customers like these blends because they can choose the one that best fits their lifestyle and needs. Some find the taste of Bluebird’s hemp products to be a bit too strong since we don’t add any artificial flavors to our blends. For this reason, our CBD capsules are also a bestseller, offering a taste-neutral option. Capsules are the perfect way to get a consistent daily serving of CBD on the go.
     
    AC420: Is the CBD product category price driven?
     
    Beatty: Price is a factor, but not necessarily the main factor. It’s certainly important to many customers, especially to those who are looking to try CBD oil for the first time and are unsure of what brand or type of product to go for. There are many other factors that are often more important than price, though. The quality, type of product, and brand reputation all play into the customer’s choice when embarking on their wellness journey. Although some people shop based on price, many others will gladly pay more for top quality CBD products regardless of price.
     
    AC420: Are there any gaps in the CBD marketplace?
     
    Beatty: The CBD marketplace is already filled with just about every type of product you can think of. The biggest gap is the lack of CBD products you can trust. So many companies use misleading advertising that promises CBD as the cure for all kinds of diseases and ailments, yet their products don’t contain as much CBD as they say they do. Some don’t even contain any CBD at all, but use language that leads consumers to believe that they are purchasing a potential cure-all. Unfortunately, the responsibility has fallen upon the consumer to figure out which products and brands to trust. At Bluebird, we aim to be that voice of reason and information. We are always happy to guide customers to the most accurate and scientific information possible.
     
    AC420: Is there too much CBD competition?
     
    Beatty: The marketplace is certainly saturated right now. The good news is that the industry is big enough to accommodate a wide variety of brands and products. The bad news is that many CBD companies out there don’t want to follow the rules set in place by the FDA, including refraining from making misleading health claims about their products. As industry leaders, we at Bluebird are more worried about those bad actors than about the amount of competition. The companies who try to skirt industry regulations give a bad rap to the whole industry, making it more difficult for the “good guys” who are trying to follow the rules and provide high-quality hemp and CBD options to the people that truly need it.
     
    AC420: Which is most important to your organization—mission, core values or vision?
     
    Beatty: Is this a trick question? They’re all important. All jokes aside, Bluebird’s core values define both our mission and our vision for the company, and we tap into each core value on a daily basis companywide. Bluebird’s core values are compassion, transparency, generosity, reliability, and altruism. These values give guidance to our mission of making happy and healthy lifestyles radically accessible to all. They also inform our vision of becoming the industry’s top CBD company that leads from its heart, not from its bank account.
     
    AC420: As CEO of the company, how accessible are you to your customers?
     
    Beatty: While my days of answering customer phone calls have passed, I still strive to be as accessible as possible. Even though I’m no longer on the front lines communicating directly with our customers, I make it a priority to stay connected to their needs. Our whole team works in conjunction to offer both the highest quality products and the highest quality customer service every day. I may not be the person chatting on the phone, but I am the person hearing your requests and figuring out how to best address them. And of course, I have a virtual open-door policy where anyone can reach out to me anytime with questions or comments.
     
    AC420: What keeps you up at night?
     
    Beatty: Thinking about all the work that we still have to do. Even with the passage of the 2018 Farm Bill, the hemp industry’s fight for sound legislation isn’t over. The FDA is still working to provide updated regulations for CBD companies, and many state legislative bodies have shared contradictory messages about the legality of CBD. While hemp is federally legal, we still have our work cut out for us in terms of spreading education and awareness about the legality, safety, and efficacy of hemp and CBD.


    Sheldon Baker is CEO of the Baker Dillon Group LLC and has created numerous nutraceutical brand marketing communications and public relations campaigns for many well-known supplement and food industry companies. For interview consideration or brand marketing consulting, contact him at Contact@The420AreaCode.com.
     
    Related Searches
    • Regulations
    • Extracts
    • Research
    • fda
    Related Knowledge Center
    • Herbs & Botanicals
    • Dietary Supplements
    • Quality & Safety
    Suggested For You
    Baker Dillon Group LLC Baker Dillon Group LLC
    Sunflower Hemp Co Sunflower Hemp Co
    CBD Talk Podcast Host Dawn Peacock: Slashing Stigmas & Countering Misinformation CBD Talk Podcast Host Dawn Peacock: Slashing Stigmas & Countering Misinformation
    An Interview with Manoj Dadlani, CEO, CosmosID An Interview with Manoj Dadlani, CEO, CosmosID
    An Interview with Ned Becker of Columbia Nutritional An Interview with Ned Becker of Columbia Nutritional
    Emerald Bioceuticals: Broad Support for the Endocannabinoid System Emerald Bioceuticals: Broad Support for the Endocannabinoid System
    Balanced Health Botanicals: Fueling The CBD Movement Balanced Health Botanicals: Fueling The CBD Movement
    Mile High Labs: Stephen Mueller & The Mile High Monster Mile High Labs: Stephen Mueller & The Mile High Monster
    An Interview with Tracey Seipel, ND, of the Seipel Group An Interview with Tracey Seipel, ND, of the Seipel Group
    Area Code 420 Has Arrived Area Code 420 Has Arrived
    An Interview with Christopher Detzel of Entera Health An Interview with Christopher Detzel of Entera Health
    An Interview with Ohad Cohen of Gadot Biochemical Industries An Interview with Ohad Cohen of Gadot Biochemical Industries

    Related Buyers Guide Companies

    • Baker Dillon Group LLC

      ...
      Sheldon Baker, Chief Executive Officer 11.05.21

    • Sunflower Hemp Co

      ...
      Colby Terip, Owner 09.15.21

    • Consumer Trends | Dietary Supplements | Healthcare Trends | Herbs & Botanicals
      CBD Talk Podcast Host Dawn Peacock: Slashing Stigmas & Countering Misinformation

      CBD Talk Podcast Host Dawn Peacock: Slashing Stigmas & Countering Misinformation

      Podcast focused on relaying science to the public in a way that’s easy to understand.
      By Sheldon Baker 10.08.19


    • Dietary Supplements | Digestive Health | Healthcare Trends | Probiotics & Prebiotics | Testing
      An Interview with Manoj Dadlani, CEO, CosmosID

      An Interview with Manoj Dadlani, CEO, CosmosID

      Dadlani is CEO of the Maryland-based provider of industry-leading solutions for unlocking the microbiome.
      By Sheldon Baker 10.07.19

    • Contract Manufacturing | Dietary Supplements
      An Interview with Ned Becker of Columbia Nutritional

      An Interview with Ned Becker of Columbia Nutritional

      Over the course of his career, Becker has worked with hundreds of different brands.
      By Sheldon Baker 09.09.19

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • Olive/Pomegranate Extract May Improve Dyslipidemia
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    Breaking News
    • CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    • Shiitake Mushroom Extract Appears Helpful in HPV Infections
    • Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    • United Plant Savers Launches First Film Festival
    • Azelis Opens Food and Nutrition Lab in Cairo, Egypt
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    Coatings World

    Latest Breaking News From Coatings World

    Barentz Showcases Lincoln MFG’s New ISO 9001:2015 Certification
    H.M. Royal Becomes Exclusive OCSiAl Distributor
    American Colors to Expand Sandusky, Ohio Facility
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cepheid, BioGX Partner to Create GeneXpert Monkeypox Test
    Siemens' Varian Gains FDA IDE Nod for FAST-02 Trial
    Acutus Medical Launches AcQCross Line Extension
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Ixaka & Minaris Sign Tech Transfer & GMP Manufacturing Agreement for Cell Therapy Candidate
    Pfizer, BioNTech Adapt COVID Vax Against Omicron
    CoreRx Expands Capabilities
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Top 5 Beauty Tech Trends at Perfect Corp.'s Global Forum
    John Frieda Supports the LGBTQIA+ Community
    Athena Club Launches in Canada
    Happi

    Latest Breaking News From Happi

    Fencing Champion Bebe Vio Grandis Named Spokeswoman of L’Oréal Paris
    Past Henkel Exec Christian Chopra Named President of Scotch Porter
    Color Street Celebrates Foster, Adoption Awareness with Limited-Edition Print
    Ink World

    Latest Breaking News From Ink World

    Barentz Highlights Lincoln MFG’s New ISO 9001:2015 Certification
    Ingevity Appoints Christine Stunyo as Chief Human Resources Officer
    Dr. Tammo Boinowitz to Join Management Board of ALTANA AG
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Harveer Sahni recognized with Global Achievement Award
    Color-Logic partners with Taktiful 
    ALTANA announces Management Board change
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Andritz Sets Up Wetlace CP Pilot Line in Montbonnot
    Fibertex Personal Care Awarded EcoVadis Awards for Sustainability
    Yanpai Orders Batt Forming Equipment for Needlepunch Line
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Researchers Discover Novel Patching Material for Bone Defects
    Boston Centerless Opens Second Manufacturing Plant in Indiana
    Researchers Develop Patient-Specific 3D-Printed Smart Metamaterial Implants
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Identiv-Powered CVS Spoken Rx Wins NFC Forum 2022 Innovation Award
    LG Display Announces Winners of This Year’s OLEDs GO! Competition
    Weekly Recap: eMagin, Applied Materials, and Schott Top This Week’s Stories

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login