Hum Hair Strong Fortifies Scalp Health

The upgraded version of Hair Sweet Hair, Hair Strong Gummies from Hum Nutrition are “new-and-improved” supplements boasting the same clinically tested formula with a new strawberry flavor and texture and new name. Active ingredients include biotin, zinc, folic acid and fo-ti—a root used in Traditional Chinese Medicine for healthy hair.

Glow Beauty Fuel Offers Collagen Snack

Developed to address a gap in the beauty supplement and protein bar markets, Glow Beauty Fuel features premium culinary ingredients. It also avoids difficult-to-digest syrups and sweeteners that spike glucose levels along with other so-called nutritional “no-nos.” One Glow Beauty Fuel bar includes core beauty staples collagen, hyaluronic acid, vitamin C, and hibiscus flower.

The brand utilizes unheated collagen peptides—from the highest quality, single-source, bovine collagen—which are highly bioavailable. A 95% absorption rate results in more glowing skin and visibly stronger hair and nails, said the company.

Divi Debuts Hair Vitamins

Divi, a scalp health and hair care brand, recently expanded with To the Roots Hair Vitamins, the newest addition to its product line. Developed with clean, innovative ingredients, Divi’s Hair Vitamins are specially designed by experts to provide nourishment from the inside out, said the company. Each Hair Vitamin capsule contains science-backed ingredients utilizing slow-release beadlet technology to promote healthy hair. To the Roots provides optimal benefits through its blend of vitamin B12, biotin, zinc, and the unique Divi Roots-9 Complex to address the underlying causes of hair loss and thinning.

Bath & Body Works Adds Moxie Supplements

The latest creations from Bath & Body Works’ Moxy brand include a new beauty dietary supplement for hair, skin, and nails. The vegan Moxy gummies contain biotin, antioxidant vitamins C and E, and strawberry flavor, and may support healthy nourished hair, skin, and nails, according to the company.

Holistik Wellness Expands at Vitamin Shoppe

Holistik Wellness and its patented Stir STIKs have partnered with The Vitamin Shoppe to offer Holistik Wellness products. Cultivated from hemp that’s grown indoors in crushed coconut rather than soil, Holistik Wellness is a unique supplement product that provides the health benefits of broad-spectrum, water-soluble hemp extract powder in a convenient, easy-to-use Stir STIK delivery system that can either be popped open and poured, or stirred gradually into your favorite hot or cold beverage. Fast-acting, Holistik CBD is formulated with ingredients such as lion’s mane, melatonin, and lemongrass to support focus, sleep, and other beauty benefits for a glow inside out.

Great Lakes Wellness Adds Daily Collagen Matcha Latte Peptides

Great Lakes Wellness, a manufacturer of nutrition-based collagen products, has expanded its wellness portfolio with its new Daily Collagen Matcha Latte Peptides. Infusing grass-fed collagen peptides with farm-direct Japanese tea, Daily Collagen Matcha Latte Peptides deliver the functional benefits of both popular wellness ingredients in one convenient powder, according to the company. Identified by its bright green hue, matcha powder has been a part of traditional Japanese tea ceremonies for centuries.

P&G Expands Supplements Portfolio with Voost Products

Voost, a vitamin brand from P&G, is expanding its product offering with the launch of Voost gummies. Now available online and in-store at retailers nationwide, Voost gummies offer a simple and convenient way to elevate and customize customers’ everyday wellness routines, said the company. Voost gummies deliver on four of the most popular benefits in the vitamins, minerals, and supplements category, including men’s and women’s multivitamins, immunity, and B12 for a healthy feel and look.

Goode Health Launches Physician-Formulated Smoothie Mix

Goode Health has rolled out Ultimate Wellness Blend, a nutrient-packed smoothie mix that addresses the most common nutrient deficiencies in adults. This innovative blend was
developed by physicians from Harvard and food scientists at the North Carolina Research Campus.

Goode Health offers personalized add-on options targeting beauty from within, recovery, metabolism, immune support, and/or vascular health, all in a convenient product that promotes overall wellbeing. 

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Wellness Expert Suggests Portable Collagen & Glutathione As Leading Market Trends

It’s no secret that beauty shoppers want to dabble with the latest and greatest wellness developments to supplement their topical personal care routines.

Mareya Ibrahim, an industry expert and trends watcher, uncovers what’s next in America’s food, wellness, and lifestyle scene. Here, the best-selling author of Eat Like You Give A Fork: The Real Dish on Eating to Thrive, shares what every health-conscious consumer should be focused on.

Collagen To-Go

Collagen is the most abundant protein in the body and is associated with better bone and joint health; it also helps with connective tissue elasticity and repair, keeps skin supple and hydrated, helps hair, skin, and nails grow stronger, and can promote a healthy metabolism and weight.

While most people are familiar with ready-to-mix powders, the 2.0 generation of hydrolyzed collagen or collagen peptides makes it easier to take collagen on-the-go as gels, shots, chews, and gummies—along with ready-to-use drinks like collagen water, sparkling tea, and coffee.

The ‘It’ Antioxidant: Glutathione

Glutathione, called “the master antioxidant,” affects overall health, including immune system function, brain health, and athletic performance by preventing damage to the cells and reducing oxidative stress.

With age, natural levels of this much-needed antioxidant are reduced, so supplements are ideal for boosting levels. The key, however, is understanding that not all glutathione supplements are created equal.

—Melissa Meisel, Happi

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U.S. Beauty Industry Sales Continue To Rise

Circana’s readout for first half of 2023 shows lip makeup and fragrance gift sets among the fastest growing products in the marketplace.

U.S. prestige beauty industry sales hit $14 billion in the first half of 2023, a 15% increase versus the same period in 2022. In comparison, the mass beauty market generated $28 billion and grew 9%, according to Circana (formerly IRI and The NPD Group.)

“Beauty continues to be the darling of retail through the first half of 2023, maintaining its position as the only industry to grow based on units sold across the general merchandise and consumer packaged goods categories Circana tracks,” said Larissa Jensen, beauty industry advisor at Circana. “The beauty industry is hitting the right notes, meeting consumers’ emotional needs through new and existing products, which is especially welcomed at a time when spending power continues to be squeezed.”

Makeup

Makeup ended the first half of 2023 as the fastest growing category within the prestige market, with sales revenue up 18%, and outpaced sales at mass merchants by growing at twice the rate. The “Lipstick Index” phenomenon continues to prevail. In fact, lip makeup was the fastest-growing segment across all the beauty categories, and inclusive of both prestige outlets and mass merchants.

These results come during a time when makeup usage is also on the rise. According to Circana’s 2023 Makeup Consumer Report, makeup usage increased by 3 percentage points in the past year and has surpassed pre-pandemic levels.



Skincare

Face serum, body spray, and facial cleansers were the top gainers in the prestige skincare market for the first half of the year. Fueled by new launch activity, clinical brands brought in the majority of the prestige skincare sales gains.

Overall facial skincare usage in the U.S. remains flat compared to last year, according to Circana’s 2023 Facial Skincare Consumer Report. While usage remains consistent, product preferences are shifting. Consumers are increasingly turning to hybrid products that together address skin concerns and provide makeup coverage. In addition, more channel blending is taking place as 67% of consumers feel that skincare brands at drug stores or mass merchandisers are as good as higher priced department store brands, a sentiment which is up from last year.

Fragrance

Gift sets, higher concentration fragrances, and mini sizes are outperforming the overall prestige fragrance market. Sales of fragrance gift sets grew by 26%, or twice the rate of the market. Eau de parfums and parfums were the only formats to experience a year over year increase in units sold. Minis, or fragrance sizes under one ounce, accounted for 38% of total fragrance juices sold.

Hair

Although sales revenue is significantly higher in the mass market, hair product sales continue to grow at a faster clip in the prestige business, with online capturing about half of the sales. Furthermore, hair is the category with the highest average price increase in the prestige beauty market, growing at three-times the rate of the overall industry. Styling was the fastest-growing segment in prestige hair for the first half of the year.