By Mike Montemarano, Associate Editor12.16.22
The nutraceuticals industry is still scratching the surface in developing truly personalized nutrition products. Innovators face many technical hurdles in their quest to deliver products precisely-tailored to consumers based on their genes, phenotypes, sex, health history, lifestyle, gut environment, and more.
Nutrigenomics, the study of how these factors interplay, is still a relatively nascent field. Premium brands have been developing the first generation of products alongside testing services to deliver a unique consumer experience and nutritional regimen.
“The demand for personalization is not something that exists in a vacuum with nutrition products,” he said. “Consumers who can afford them want personalized products unique to them.”
Nutrigenomics, the study of how these factors interplay, is still a relatively nascent field. Premium brands have been developing the first generation of products alongside testing services to deliver a unique consumer experience and nutritional regimen.
Who’s Looking for Personalized Nutrition Products and Why?
Matthew Oster, senior industry manager of consumer health for Euromonitor International, discussed the personalized nutrition market, consumer profiles, and what people expect from this field at SupplySide West 2022.“The demand for personalization is not something that exists in a vacuum with nutrition products,” he said. “Consumers who can afford them want personalized products unique to them.”
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
