By Navin M. Geria, Ayurderm Technologies, LLC09.01.22
Skin care marketers and chemists are obsessed with “superfoods,” and for good reason. Adding antioxidant-rich superfood ingredients to skin care is the new trend, inspired by studies, papers, and reports from academics, suppliers, business analysts, and other experts.
Dermatologist Dennis Gross said superfoods, including avocados, cacao, kiwi, kakadu, and coffee, can help heal, repair, and prevent skin conditions. With an increasing focus on self-care and wellness, skin care and personal grooming products are popular. The wellness trend may be fueling a rise in clean beauty and superfood-based products, too.
Yet, there is no scientifically-based or regulated definition for “superfood.” According to Stephanie Mattucci, global food science analyst at Mintel, superfoods are seen as healthy, nutrient-dense, or antioxidant-rich foods. The term superfoods continues to tap into that desire to be healthy and is often used to promote the benefits of nutritionally-dense foods. Superfoods, a term coined by marketers, usually have a high content of vitamins, nutrients, and antioxidants.
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Dermatologist Dennis Gross said superfoods, including avocados, cacao, kiwi, kakadu, and coffee, can help heal, repair, and prevent skin conditions. With an increasing focus on self-care and wellness, skin care and personal grooming products are popular. The wellness trend may be fueling a rise in clean beauty and superfood-based products, too.
Yet, there is no scientifically-based or regulated definition for “superfood.” According to Stephanie Mattucci, global food science analyst at Mintel, superfoods are seen as healthy, nutrient-dense, or antioxidant-rich foods. The term superfoods continues to tap into that desire to be healthy and is often used to promote the benefits of nutritionally-dense foods. Superfoods, a term coined by marketers, usually have a high content of vitamins, nutrients, and antioxidants.
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