By Tom Branna, Editorial Director09.01.22
Demand soared for natural-based products even during the pandemic. But with COVID-19 no longer top-of-mind, consumers remain focused on natural, sustainable skin care formulas—as long as they’re effective, too!
According to Mintel, 55% of U.S. beauty consumers are “very concerned” with the environmental impact of their products and brands. In addition, 38% of U.S. beauty shoppers are paying more attention to ingredients. Traceability is also a selling point to beauty products today to build more trust. For example, interest in beauty products that are vegan or sustainable, as stated on the packaging language, has jumped from 2017-2021.
The same view is held by European consumers. According to GlobalData, 25% of Europeans consider sustainable/environmentally friendly features “essential” when making a purchase, while 51% of European consumers consider this “nice to have.”
Furthermore, 55% of European consumers pay a very high or high amount of attention to the ingredients used in the beauty or grooming products th
According to Mintel, 55% of U.S. beauty consumers are “very concerned” with the environmental impact of their products and brands. In addition, 38% of U.S. beauty shoppers are paying more attention to ingredients. Traceability is also a selling point to beauty products today to build more trust. For example, interest in beauty products that are vegan or sustainable, as stated on the packaging language, has jumped from 2017-2021.
The same view is held by European consumers. According to GlobalData, 25% of Europeans consider sustainable/environmentally friendly features “essential” when making a purchase, while 51% of European consumers consider this “nice to have.”
Furthermore, 55% of European consumers pay a very high or high amount of attention to the ingredients used in the beauty or grooming products th
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