By Mike Montemarano, Associate Editor09.08.22
Product developers are leaning into the personalized nutrition trend today, incorporating emerging, research-backed, proprietary ingredients that offer benefits for a healthy weight, body composition, and other related health needs.
“Ready-to-drink beverages, gummies, and shots seem to be leading the area with regard to growth,” said Maggie McNamara, marketing director at Gencor. “People are seeking products with convenience that can easily fit into their daily lives. Pill fatigue is very real.”
This has spurred development and use of “water-soluble, neutral-tasting ingredients that are easy to formulate with and are pleasing to the consumer,” said Steve Fink, vice president of marketing for PLT Health Solutions.
Fortunately, several functional ingredients lend themselves to positive sensory profiles, according to Vaughn DuBow, global director of marketing, microbiome solutions, ADM. “Functional botanicals are helpful in developing dietary supplements that target wellbein
“Ready-to-drink beverages, gummies, and shots seem to be leading the area with regard to growth,” said Maggie McNamara, marketing director at Gencor. “People are seeking products with convenience that can easily fit into their daily lives. Pill fatigue is very real.”
This has spurred development and use of “water-soluble, neutral-tasting ingredients that are easy to formulate with and are pleasing to the consumer,” said Steve Fink, vice president of marketing for PLT Health Solutions.
Fortunately, several functional ingredients lend themselves to positive sensory profiles, according to Vaughn DuBow, global director of marketing, microbiome solutions, ADM. “Functional botanicals are helpful in developing dietary supplements that target wellbein
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
