By Mike Montemarano, Associate Editor04.14.22
The market for energy support products is dominated by drinks, shots, and mixes aimed at offering consumers a boost of stamina or alertness with staple ingredients like caffeine, B-vitamins, and amino acids.
However, as people hone their focus on overall well-being and more natural lifestyles, clean label and plant-based platforms featuring non-stimulant ingredients or nootropics are appealing to a broader consumer set.
Many new energy products in today’s market are also targeting health benefits that overlap with other high-demand areas, such as sports performance, weight management, mood, and more.
Energy remains a top-ranking motivator behind supplement purchases. Data from FMCG Gurus showed 47% of consumers buy supplements because they’d like to boost their energy levels, about the same percent who buy them for general health and wellness (48%).
“Similar to what we are seeing across other vitamins and supplements categories, energy supplements are combining multiple health focuses under their belt,” said Haleigh Resetar, corporate communications specialist at SPINS. “Energy supplements are
However, as people hone their focus on overall well-being and more natural lifestyles, clean label and plant-based platforms featuring non-stimulant ingredients or nootropics are appealing to a broader consumer set.
Many new energy products in today’s market are also targeting health benefits that overlap with other high-demand areas, such as sports performance, weight management, mood, and more.
Energy remains a top-ranking motivator behind supplement purchases. Data from FMCG Gurus showed 47% of consumers buy supplements because they’d like to boost their energy levels, about the same percent who buy them for general health and wellness (48%).
“Similar to what we are seeing across other vitamins and supplements categories, energy supplements are combining multiple health focuses under their belt,” said Haleigh Resetar, corporate communications specialist at SPINS. “Energy supplements are
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