By Sean Moloughney, Editor10.02.21
The decline of print media has been reported far and wide. For those with ink in their veins, 2022 got off to a rough start for consumer magazines. Six titles are moving to a digital-only format this spring, including Entertainment Weekly, InStyle, Health, EatingWell, Parents, and People en Español.
Last fall, IAC/Interactive Corp. paid $2.7 billion for Meredith Corp.’s publishing operations to become Dotdash Meredith. The Associated Press obtained a memo CEO Neil Vogel sent to staff that read: “It is not news to anyone that there has been a pronounced shift in readership and advertising from print to digital, and as a result, for a few important brands, print is no longer serving the brand’s core purpose.”
Rest assured, now in its 25th year, the print version of Nutraceuticals World isn’t going anywhere. You’ll continue to receive regular monthly issues (with combined January/February and July/August editions), plus supplements like Beauty Inside & Out and CBD Inside & Out. So, we’re sticking with print, while also investing online. Rodman Media, the parent company of Nutraceuticals World, has named Tom Morford as digital content director. He’ll help shape our strategy and the way we present content to our audience at NutraceuticalsWorld.com
The move at Meredith does underscore the profound shift taking place in the publishing world, and the nutraceuticals world for that matter. The pandemic tanked sales from brick-and-mortar retailers and opened the flood gates for online shopping platforms, direct-to-consumer channels, and helped e-commerce giants like Amazon gain more market share.
For the past two years, the term “pivot” has played an integral part in every company’s playbook. We’ve tried to capture a bit of that sentiment in our 22nd Annual Manufacturing Supplement. From supply chain headaches and labor challenges to artificial intelligence in pharmaceutical manufacturing, nothing is static in today’s dynamic, ever-evolving markets. As Scott Steinford, CEO of the contract manufacturing firm Health Wright Products told me: “The adage ‘tough times never last, but tough people do’ is the mantra for our times.”
We hope you enjoy reading Nutraceuticals World, whichever medium you choose. As always, we welcome your comments and suggestions.
Last fall, IAC/Interactive Corp. paid $2.7 billion for Meredith Corp.’s publishing operations to become Dotdash Meredith. The Associated Press obtained a memo CEO Neil Vogel sent to staff that read: “It is not news to anyone that there has been a pronounced shift in readership and advertising from print to digital, and as a result, for a few important brands, print is no longer serving the brand’s core purpose.”
Rest assured, now in its 25th year, the print version of Nutraceuticals World isn’t going anywhere. You’ll continue to receive regular monthly issues (with combined January/February and July/August editions), plus supplements like Beauty Inside & Out and CBD Inside & Out. So, we’re sticking with print, while also investing online. Rodman Media, the parent company of Nutraceuticals World, has named Tom Morford as digital content director. He’ll help shape our strategy and the way we present content to our audience at NutraceuticalsWorld.com
The move at Meredith does underscore the profound shift taking place in the publishing world, and the nutraceuticals world for that matter. The pandemic tanked sales from brick-and-mortar retailers and opened the flood gates for online shopping platforms, direct-to-consumer channels, and helped e-commerce giants like Amazon gain more market share.
For the past two years, the term “pivot” has played an integral part in every company’s playbook. We’ve tried to capture a bit of that sentiment in our 22nd Annual Manufacturing Supplement. From supply chain headaches and labor challenges to artificial intelligence in pharmaceutical manufacturing, nothing is static in today’s dynamic, ever-evolving markets. As Scott Steinford, CEO of the contract manufacturing firm Health Wright Products told me: “The adage ‘tough times never last, but tough people do’ is the mantra for our times.”
We hope you enjoy reading Nutraceuticals World, whichever medium you choose. As always, we welcome your comments and suggestions.
