11.04.21
Jinjoo Labs—a women majority and minority-owned company—is looking to break through in the beauty business with a CBD-based skin care line. The formula features a special delivery system that enhances other botanical ingredients. To help chart its course, this New York City-based start-up has tapped industry veteran Louise Caldwell to lead as chief executive officer.
Joining the firm in September, Caldwell is responsible for expanding the brand and preparing the sale of its skin care line in retail stores across the country.
“We are thrilled to have Louise’s expertise. She knows beauty and she’s passionate about it. She immediately understood our brand and mission and has already identified opportunities to take our formulations to the next level,” Rene Shin, founder of Jinjoo Labs, said in a statement in September when Caldwell was hired.
Caldwell served as vice president of sales at Revlon and Elizabeth Arden and, as the senior vice president of
FREE SUBSCRIPTION
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
