• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains

    Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality

    Nutrition and Flavor: Formulating for Modern Product Preferences

    What Do Consumers Know About the Gut Microbiome?

    How Will the European Green Deal Impact Dietary Supplements?
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    IFIC 2022 Food & Health Survey Highlights Eating Behavior Trends

    Icon Foods Appoints Operations and Marketing Leaders

    Annatto Tocotrienol Shown to Improve Weight Loss and Inflammation Markers in Patients with NAFLD

    GC Rieber VivoMega Continues to Find Operational Efficiencies, Minimize Environmental Impact

    Vitamin A Deficiency: 53% of Primary School Children in Rural Malaysia Found to be Malnourished
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Icon Foods Appoints Operations and Marketing Leaders

    Annatto Tocotrienol Shown to Improve Weight Loss and Inflammation Markers in Patients with NAFLD

    GC Rieber VivoMega Continues to Find Operational Efficiencies, Minimize Environmental Impact

    Vitamin A Deficiency: 53% of Primary School Children in Rural Malaysia Found to be Malnourished

    PLT to Supply Traceable, Standardized Organic Elderberry Extract
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    IFIC 2022 Food & Health Survey Highlights Eating Behavior Trends

    Icon Foods Appoints Operations and Marketing Leaders

    Annatto Tocotrienol Shown to Improve Weight Loss and Inflammation Markers in Patients with NAFLD

    Vitamin A Deficiency: 53% of Primary School Children in Rural Malaysia Found to be Malnourished

    PLT to Supply Traceable, Standardized Organic Elderberry Extract
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Annatto Tocotrienol Shown to Improve Weight Loss and Inflammation Markers in Patients with NAFLD

    Vitamin A Deficiency: 53% of Primary School Children in Rural Malaysia Found to be Malnourished

    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome

    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Botanic Healthcare LLC

    PhytoGaia Inc

    Verdure Sciences

    Aiya America, Inc. (Aiya Matcha)

    Sabinsa Corporation
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Botanic Healthcare LLC

    PhytoGaia Inc

    Verdure Sciences

    Aiya America, Inc. (Aiya Matcha)

    Sabinsa Corporation
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Current Trends in CBD Beauty Product Packaging

    Slapping a coat of green—or pink—paint on the box just doesn’t cut it. Or does it?

    Current Trends in CBD Beauty Product Packaging
    Related CONTENT
    • Clinical Health Educator
    • ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market
    • Packaged Facts: Plant-Forward Dieting On the Rise
    • Registration Opens for Vitafoods Asia 2022
    • IRI and NPD Group Complete Merger
    By Jared Mirsky, Wick & Mortar11.04.21
    Market research firm Million Insights reported in January 2021 that the global CBD skin care market is expected to reach $1.7 billion by 2025. That’s a 32.9% compound annual growth rate from 2019 to 2025. To be blunt, any skin care brand that’s not getting into this category is leaving money on the table. But breaking into the market is much more nuanced than adding CBD to an existing formulation and dropping the product into a green box. Product quality and brand promise still rule the day.

    In 2019, the “American Time Use Survey” by the U.S. Department of Labor revealed that women drive 70-80% of all consumer purchasing in modern households. Women also spent 130 minutes a day on household chores (37% more time than men), and 95 minutes caring for other family members (nearly twice that of men). Therefore, creating multi-use, multi-purpose products for modern women is key. A skin care product or supplement that also offers CBD’s popularly lauded benefits (anxiety relief, sleep enhancement, or even sunburn relief) would naturally appeal to this time-pressed, stressed out shopper.

    A few years ago, I had the opportunity to speak at the Women of Cannabis Conference. One of the seminars was focused on feminine intimacy products (okay, let’s just say it: lube) that included CBD in their formulations. My key takeaway from the talk was that packaging or color matter to women a whole lot less than quality. The key concern needs to be making sure that your company’s products are executed with the best ingredients possible and that you’re always mindful of formulations and material, particularly if this product is going in or on her body, or that of her family. 

    Herbivore Emerald CBD+Adaptogens Deep Moisture Glow Oil is representative of the ‘Laboratory’ look.

     

    The Role of Color
    Now, that’s not to say that packaging is not a key consideration as part of your marketing arsenal; it is. While color is key, it’s also subjective. As we mentioned, it’s important to keep in mind that you can’t just make the box pink to show that it’s feminine, or green to communicate that it contains CBD.

    However, I like to point out the Apple approach. When the brand’s phone palette included silver and space gray, its rose gold hue seemed to naturally appeal to women. If the core features are the same, color can make a product feel that much more personal. It can also help if the buyer knows a product’s color is going to look good with what he or she is wearing, particularly if, like a phone, it’s destined to become an everyday accessory. 

    Josie Maran Skin Dope Hemp Seed Glow Oil is formulated with argan oil and hemp seed oil for the look of glowing skin.

    Three Categories of Packaging Aesthetics
    Based on a quick, unscientific survey of CBD beauty products’ packaging aesthetics, they currently seem to fall into three general categories that we’ll call laboratory, granola, and euro/vintage. Laboratory embraces the clean, white, or clear modern look of many popular cosmetics brands (think Clinique or Aesop); a perfect solution if the product is considered part of a complex skin care regimen.

    Granola is very earthy, with packaging that’s reminiscent of essential oils or homeopathic remedies with brown paper and glass packaging. Conscious shoppers may be looking for earth-friendly packaging, and women, as the family’s dedicated shoppers, may also be more traditionally empathetic and concerned about the environment.

    The Euro/Vintage style features retro prints or heraldic imagery reminiscent of Liberty of London or even Game of Thrones. This seems targeted to a younger customer who may also be into thrift fashion, or who wants a package that looks appealing when she pulls it out to use in public.

    Lord Jones High CBD Formula Bath Salts (Sephora $65) emanates a Euro-Vintage vibe.

     

    They’re all great, assuming the brand has a solid understanding of its target customer, but the complete package message must be carefully tailored to the consumer. Here at Wick & Mortar, we think it’s most important to remember that the average customer is typically in a rush—especially women—and so they tend to gravitate to brands with clean and minimal packaging.

    Simplicity makes the critical information easy to find, and stands out on a shelf of busy designs and alphabet soup. Our most common requests from clients are “Can we add this?” or “Can we make this bigger?” Understandably so. It can be tempting to cram as much stuff onto your packaging as possible, but the key is understanding the psychology of your customer, and that when it comes to packaging design, less is more.

    As an example, one of our recent clients, Empower Bodycare Company, came to us with the goal of elevating its brand identity. We started by addressing the product typography, going for something bold and powerful to match the powerful name and product benefits. We then created a graphic language incorporating brand colors and iconography. All of these steps not only served the goal of uplifting the brand’s identity, it also made a clearer packaging message so busy shoppers could easily make fast decisions. We went on to address package design, creating a suite of products that clearly communicated use and function, but that also would display nicely in store, online, or on the user’s bathroom counter.

    A before-and-after look at Wick & Mortar’s work with Empower Bodycare packaging.

     

    In the CBD beauty category, as in so many others, keep in mind that women are usually the ones making purchasing decisions. While quality and safety are key, it’s important to remember that modern women are busier than ever, so creating products with multiple purposes, where possible, goes a long way. Success also depends on creating packaging that is easy to identify and easy to use, and that clearly and succinctly communicates the brand promise and product benefits. In this case, putting the package in a pink and/or green box may be the right thing to do after all. 


    About the Author: Since 2009 Jared Mirsky and his award-winning cannabis-focused branding and marketing agency, Wick & Mortar, have been featured in dozens of magazines including Entrepreneur Media, Forbes, National Geographic, Wired, Cheddar, Huff Post, and CNN Money. Mirsky continues to shape an industry and is now a regular contributor to Forbes, High Times, Entrepreneur, and The Fresh Toast. Rebranding Cannabis is his mission, and he aims to accomplish this by helping to educate the industry on the power of successful branding in the cannabis space and the impact it has on the world. 
     
     
    Related Searches
    • Packaging
    • Healthy Aging
    • Skin Health
    Related Knowledge Center
    • Skin Health
    • Healthy Aging
    • Packaging
    Suggested For You
    Clinical Health Educator Clinical Health Educator
    ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market
    Packaged Facts: Plant-Forward Dieting On the Rise Packaged Facts: Plant-Forward Dieting On the Rise
    Registration Opens for Vitafoods Asia 2022 Registration Opens for Vitafoods Asia 2022
    IRI and NPD Group Complete Merger IRI and NPD Group Complete Merger
    What People Were Reading in July 2022 on NutraceuticalsWorld.com What People Were Reading in July 2022 on NutraceuticalsWorld.com
    The Global Microbiome Market: Top Predictions from ADM The Global Microbiome Market: Top Predictions from ADM
    What Do Consumers Know About the Gut Microbiome? What Do Consumers Know About the Gut Microbiome?
    A Growing Herbal Products Market Still Faces Formidable Threats, Challenges A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    Nutrition and Flavor: Formulating for Modern Product Preferences Nutrition and Flavor: Formulating for Modern Product Preferences
    Bell Flavors & Fragrances to Debut Interactive Booth at IFT FIRST Bell Flavors & Fragrances to Debut Interactive Booth at IFT FIRST
    Innophos to Showcase Plant-Based Meat Solutions Innophos to Showcase Plant-Based Meat Solutions
    Innova Market Insights: Consumers Prioritize Health of Planet Over Population Innova Market Insights: Consumers Prioritize Health of Planet Over Population
    IFT Annual Meeting Event Info IFT Annual Meeting Event Info
    GOOD Meat Breaks Ground on Largest Cultivated Meat Facility in Asia GOOD Meat Breaks Ground on Largest Cultivated Meat Facility in Asia

    Related Jobs

    • Clinical Health Educator

      Clinical Health Educator

      Are you a passionate about health?

    • Breaking News | Functional Foods & Beverages | Proteins, Peptides, Amino Acids | Supplier News
      ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market

      ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market

      The collaboration will scale ingredients enabled by Benson Hill genetics and ADM’s commercial and production capabilities.
      08.10.22

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News
      Packaged Facts: Plant-Forward Dieting On the Rise

      Packaged Facts: Plant-Forward Dieting On the Rise

      A new report from the market researcher breaks down the demographics and philosophies behind vegan, vegetarian, and flexitarian consumers.
      08.03.22


    • Breaking News | Industry & Market News | World Markets
      Registration Opens for Vitafoods Asia 2022

      Registration Opens for Vitafoods Asia 2022

      The event, co-located with Fi Asia, will take place in Bangkok Oct. 5-7.
      08.03.22

    • Breaking News | Industry & Market News | Mergers & Acquisitions
      IRI and NPD Group Complete Merger

      IRI and NPD Group Complete Merger

      Deal will empower brands and retailers to leverage insights to drive growth.
      08.02.22

    Loading, Please Wait..
    Trending
    • Evolution Nutraceuticals To Discontinue Challenged Claims For ‘Cardio Miracle’ Dietary Supplement
    • Vitamin K2 Status May Impact Blood Pressure And Pulse Wave Velocity
    • Zeus Hygia Launches Muscle Recovery Ingredient, Gremin
    • Study Examines Vitamin K2 Content In Cheese
    • Chenland Nutritionals Self-Affirms GRAS For Cumin UP60 Ingredient
    Breaking News
    • IFIC 2022 Food & Health Survey Highlights Eating Behavior Trends
    • Icon Foods Appoints Operations and Marketing Leaders
    • Annatto Tocotrienol Shown to Improve Weight Loss and Inflammation Markers in Patients with NAFLD
    • GC Rieber VivoMega Continues to Find Operational Efficiencies, Minimize Environmental Impact
    • Vitamin A Deficiency: 53% of Primary School Children in Rural Malaysia Found to be Malnourished
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    • Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains
    • How Will the European Green Deal Impact Dietary Supplements?
    • What Do Consumers Know About the Gut Microbiome?
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    IFIC 2022 Food & Health Survey Highlights Eating Behavior Trends
    Icon Foods Appoints Operations and Marketing Leaders
    Annatto Tocotrienol Shown to Improve Weight Loss and Inflammation Markers in Patients with NAFLD
    Coatings World

    Latest Breaking News From Coatings World

    Birla Carbon, NREL Collaboration to be Presented at ACS Conference
    Coating Resins Market Worth $70.9 Billion by 2027: MarketsandMarkets
    PPG Appoints Brad Budde Vice President and Chief Digital Officer
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    EchoNous Partners with Samsung
    Solid Growth Forecast for Global Ostomy Devices Market
    KA Imaging's Reveal 35C Images Increase Lung Lesion Visibility
    Contract Pharma

    Latest Breaking News From Contract Pharma

    GRAM to Fill and Finish Smallpox/Monkeypox Vaccines
    bluebird bio Wins FDA Approval of ZYNTEGLO
    Pace Life Sciences Acquires Meridian BioGroup
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Sephora at Kohl’s to Expand Sephora Presence to All 1,100+ Kohl’s Locations
    Emma Watson to Front New Fragrance Campaign for Prada
    The Estée Lauder Companies Delivers Strong Results in Fiscal 2022
    Happi

    Latest Breaking News From Happi

    Amorepacific, MIT Develop World's First Chip-less Wireless Electronic Skin Enabled by Semiconductors
    Maesa Launches Itk Skincare with TikTok Stars Brooklyn and Bailey McKnight
    Skin Delivery Formulation
    Ink World

    Latest Breaking News From Ink World

    Xeikon to Introduce TITON Food-Safe Dry-Toner Technology at Labelexpo Americas 2022
    Smurfit Kappa Employees Charity Cycle Across Europe
    ProAmpac’s Rocky Mount, VA Facility Receives ISCC Plus Certification
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    ePac makes big announcement, Avery Dennison debuts new technology and more
    Techkon USA announces latest handheld spectrodensitometer
    Maxcess China now manufacturing solid dies in Huzhou
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    INDA Appoints Director of Membership and Industry Relations
    Nexwear Acquires Incontinence Products Brand Lily Bird
    Because Market Expands into Retail Stores
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Theragen Receives Patent for Spine Fusion Bone Growth Stimulator System
    Study: BONESUPPORT’s CERAMENT G Can Help Save Infected Limbs
    Zavation’s Cervical Intervertebral Body Fusion Device Cleared by FDA
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    NREL, Birla Carbon Collaboration to be Shown at ACS Conference
    ORNL Celebrates Launch of Frontier, the World’s Fastest Supercomputer
    DuPont Names 2022 Lavoisier and Pedersen Award Medalists

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login