By Mike Montemarano, Associate Editor10.08.21
Market dynamics within the immune health space are continuing to evolve as consumers shift from single-ingredient, headline-fueled trends into more comprehensive and personalized solutions. Variability in dosage technology, ingredient combinations, delivery methods, and research acumen of both leading and emerging ingredients continue to keep competition in the space robust.
Supporting the immune system has been a key entry point for the lion’s share of new supplement users of late. Many products have been re-formulated or re-marketed to include immune health credentials in order to respond to consumer needs and demands of the moment. This gives companies with unique immune health ingredients plenty of new entry points to feature science-backed ingredients that can be taken every day.
“Today’s consumers face a constant onslaught on their immune systems from the stresses of modern life, work, diet, and other lifestyle factors,” said Maria Stanieich, marketing manager for Kyowa Hakko. “According to a CRN Consumer Insights Report, immune he
Supporting the immune system has been a key entry point for the lion’s share of new supplement users of late. Many products have been re-formulated or re-marketed to include immune health credentials in order to respond to consumer needs and demands of the moment. This gives companies with unique immune health ingredients plenty of new entry points to feature science-backed ingredients that can be taken every day.
“Today’s consumers face a constant onslaught on their immune systems from the stresses of modern life, work, diet, and other lifestyle factors,” said Maria Stanieich, marketing manager for Kyowa Hakko. “According to a CRN Consumer Insights Report, immune he
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