• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Citrus Support for the Blood Glucose-Immune System Connection

    A Glance At The Eye Health Market

    The Value of Vitamin D Testing

    A Growing Need for Mineral Supplementation

    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Ingredient Manufacturers Discuss the E-Sports Market

    Euromonitor Names Top Ten Trends for 2021

    Study Highlights Differences Between EPA's and DHA's Effect on Sleep

    BGG Obtains U.S. Patent on AstaZine Natural Astaxanthin for Heart Function During Exercise

    Qualitas Health/iwi Raises $10 Million in Investment Round
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Ingredient Manufacturers Discuss the E-Sports Market

    Study Highlights Differences Between EPA's and DHA's Effect on Sleep

    Themes For The Long Haul

    CBD in Europe: News from the Front

    Botanical Research: Botanicals & Immunity, Kava Challenges, Turmeric Therapeutics and More
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Ingredient Manufacturers Discuss the E-Sports Market

    Euromonitor Names Top Ten Trends for 2021

    Study Highlights Differences Between EPA's and DHA's Effect on Sleep

    An Interview with Michael Bentley, President, SierraSIl

    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Ingredient Manufacturers Discuss the E-Sports Market

    Euromonitor Names Top Ten Trends for 2021

    Study Highlights Differences Between EPA's and DHA's Effect on Sleep

    A Glance At The Eye Health Market

    Citrus Support for the Blood Glucose-Immune System Connection
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Nutrition21, LLC

    Bioenergy Life Science, Inc. (BLS)

    Aiya America (Matcha by Aiya)

    Indena USA, Inc.

    AIDP
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Bioenergy Life Science, Inc. (BLS)

    Verdure Sciences

    Chenland Nutritionals Inc.

    Sabinsa Corporation

    Nutrition21, LLC
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil

    Third annual survey reveals gains for businesses as consumers focus on health and wellness, but supply chain disruptions cause concern.

    State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil
    State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil
    State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil
    State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil
    State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil
    State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil
    State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil
    State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil
    State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil
    State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil
    By Sean Moloughney, Editor12.04.20
    The novel coronavirus pandemic has devastated lives and livelihoods around the world. The worst public health crisis in a century has brought many issues into focus, including the value of prevention and the importance of preparedness. 
     
    At the start of the pandemic in the U.S. consumers scrambled to stock up on staples, including dietary supplements. For example, according to IRI data for the year ending Mar. 22, dollar sales of immunity products jumped about 200% in the U.S.
     
    The surge in sales, coupled with supply chain disruptions for everything from PPE (personal protective equipment) to vitamin C, led to stock shortages and order backlogs. On the fringes, outlandish and illegal health claims threatened industry credibility, while price gauging on platforms like Amazon cheated consumers who were desperate to protect their families. In an election year like no other, uncertainty and unpredictability became normalized. 
     
    Survey 3.0
    To take the temperature of the nutraceuticals industry, and better understand critical issues affecting business today, we at Nutraceuticals World conducted our 3rd annual audience survey in October and November 2020. We received responses from 147 qualified industry members working at companies that either manufacture, market, or distribute finished nutraceutical products (such as dietary supplements, functional foods, or nutritional beverages), supply raw materials, or provide services directly related to these markets and products. The charts and graphics on the following pages depict results. 
     
    While COVID-19 has certainly presented unique challenges (to put it mildly), particularly within supply chains, companies are confident overall about the future of the nutraceuticals industry. In fact, two-thirds of survey respondents said they are more confident about the state of the industry now compared to this time last year. 
     
    About a third of people that completed this survey work with small businesses with less than 25 employees (37%), while another 24% work with large firms that employ more than 200 (Figure 1). More than two-thirds market dietary supplements (70%), and nearly half supply nutritional ingredients (44%) (Figure 2). 
     

    Confidence & Concerns
    Confidence in the future of the nutraceuticals industry remains overwhelmingly high, holding steady for the third straight year; 86% of respondents said they are “very” confident in the future (Figure 3). Additionally, 67% said they are more confident about the industry now compared to the same time last year; 11% were less confident; and 22% said their confidence remained unchanged (Figure 4). 

     
    In terms of how COVID-19 has affected bottom lines, 45% said business is up, 21% said business is flat, and 11% said business is down; 21% reported a spike in business during the spring as COVID-19 emerged in the U.S. (Figure 5). As for supply chains, 16% reported disruptions that have since been corrected, while another 24% said they still have issues in their supply chains today (Figure 5). In fact, supply chain disruptions were the number one concern among respondents (67%). 


    Overall, 69% said they feel their business has adapted well to the disruption caused by the pandemic; 16% said they haven’t had to change much in their business; but another 12% are struggling to adapt (Figure 6). 

     
    As for the most pressing concerns, following supply chain issues (67%), travel restrictions (46%), COVID-19 (37%), regulations (24%), the 2020 election (24%), trade issues (23%), and quality issues (19%) were top of mind for respondents (Figure 7). 

     
    Expectations & Initiatives 
    Asked to rank markets they think will see the most success over the next 5-10 years, immune health was the clear winner (36%), followed by CBD/hemp (22%), personalized nutrition (20%), and healthy aging (15%) (Figure 8).
     
    In terms of innovations or efforts companies have implemented or are interested in incorporating into their business, clinical research led the way with 46% (but this number was down from 58% last year), followed by supply chain adaptations (45%), telecommunication upgrades (41%), enhanced cleaning procedures (39%), increased transparency (33%), third-party testing/analysis (33%), and delivery/dosage technologies (24%) (Figure 9). 


     
    Unique Insights 
    Prompted to offer their own thoughts about the state of the nutraceuticals industry, responses reflected that industry is in a unique position to help consumers focused on staying healthy during the pandemic. 
     
    As one person noted, “The nutraceuticals market is poised for growth. The coronavirus has forced Americans to examine their health and nutrition needs even more closely, and look for ways to strengthen their immunity.”
     
    Another wrote: “As health and wellness continues to become more important, customers are increasingly looking to our industry to offer solutions. The industry will continue to grow and innovate, but it will be very important that companies focus on pharmacovigilance, quality, and ethical production measures to ensure customer trust for all.”
     
    Concern about safety, quality, and claims was a notable theme in responses. As one person wrote: “Safety is paramount. In general, the quality of clinical studies, and any toxicology studies, is poor. In addition, the attentiveness to domestic and international regulations is weak. Too many make ‘drug’ claims, which trigger warning letters from the FDA.”
     
    Another respondent said that even if business is up, there are still many pressing issues. “I think the nutraceutical industry is booming as a result of COVID-19 and the business is up overall. However, along with that come some concerns and problems with supply chain disruptions and adulteration/quality of in demand ingredients like Elderberry.”
     
    Another response noted the rapid transition to e-commerce, away from brick and mortar retail, as consumers have opted or otherwise been compelled to buy online instead of venturing to stores. 
     
    Finally, the economic toll the pandemic has taken on certain people cannot be forgotten. As one person stated, “I think many people are struggling with just the basics, so not a lot of extra money for supplements. However, I think there is also a group of people who still have extra income that are looking for new ways to get and stay healthy, especially regarding immunity and natural alternatives.” 
    Related Searches
    • Healthcare Trends
    • Dietary Supplements
    • Regulations
    • Quality & Safety
    Related Knowledge Center
    • Quality & Safety
    • Regulations
    • Dietary Supplements

    Related Features

    • Consumer Trends | Dietary Supplements | Healthcare Trends | Minerals | Vitamins
      More Than Just A Trend: Supplements Embedded in Consumer Health Regimens

      More Than Just A Trend: Supplements Embedded in Consumer Health Regimens

      Decades of consumer usage data demonstrate continued reliance on dietary supplements.
      By Brian Wommack, Senior Vice President, Communications, Council for Responsible Nutrition (CRN) 01.19.21

    • Cognitive Function | Dietary Supplements | Healthcare Trends | Immune Function | Infant & Children's Health | Minerals | Research | Women's Health
      A Growing Need for Mineral Supplementation

      A Growing Need for Mineral Supplementation

      One of the most recognized forms of essential nutrition, minerals can deliver benefits for critical health applications.
      By Tom Druke, Director of Marketing, Balchem Corp. 01.19.21

    • Consumer Trends | Dietary Supplements | Healthcare Trends | Immune Function | Testing | Vitamins | Women's Health
      The Value of Vitamin D Testing

      The Value of Vitamin D Testing

      Personalized approaches to health and medicine will require nutritional status testing to more accurately recommend intake levels of many nutrients.
      By Kristina Harris Jackson, PhD, RD, Research Director, OmegaQuant, Sioux Falls, SD 01.19.21


    • Antioxidants | Diabetes & Blood Sugar Management | Dietary Supplements | Healthcare Trends | Immune Function | Vitamins
      Citrus Support for the Blood Glucose-Immune System Connection

      Citrus Support for the Blood Glucose-Immune System Connection

      Prediabetes and diabetes can compromise immune system function, but nature has delivered many solutions, including citrus bioflavonoids.
      By Rob Brewster, President, Ingredients by Nature 01.19.21

    • Cognitive Function | Dietary Supplements | Healthcare Trends | Healthy Aging | Herbs & Botanicals | Minerals | Mood Health & Sleep | Omega-3s | Proteins, Peptides, Amino Acids | Vitamins
      Brain Health: A Mysterious Frontier

      Brain Health: A Mysterious Frontier

      Despite many unknowns, nutrition has a clear role in protecting and optimizing the most critical organ at every life stage.
      By Mike Montemarano, Associate Editor 12.04.20

    • Consumer Trends | Dietary Supplements | Healthcare Trends | Quality & Safety | Sports Nutrition
      How Sports Nutrition is Adapting to COVID-19 Upheaval

      How Sports Nutrition is Adapting to COVID-19 Upheaval

      Experts specializing in fitness, dietary supplements, and third-party testing discussed where they see the industry headed.
      By Mike Montemarano, Associate Editor 11.09.20


    • Proteins, Peptides, Amino Acids | Quality & Safety | Sports Nutrition | Testing
      Sports Nutrition in 2020: From ‘Clean’ to Compliant

      Sports Nutrition in 2020: From ‘Clean’ to Compliant

      Leaders in this marketplace offered a play-by-play on innovation, research, compliance, and more at AHPA’s Sports Nutrition Congress.
      By Mike Montemarano, Associate Editor 11.09.20

    • Herbs & Botanicals | Quality & Safety | Regulations | Testing
      Testing for Integrity: CBD & Beyond

      Testing for Integrity: CBD & Beyond

      While the regulatory landscape in the U.S. remains hazy, brands can still proactively ensure products exceed expectations for quality.
      By Sean Moloughney, Editor 11.09.20

    • Packaging | Quality & Safety
      Glass or Plastic: Understanding the Complete Costs & Sustainability Impact

      Glass or Plastic: Understanding the Complete Costs & Sustainability Impact

      Plastic packaging offers compelling advantages over glass.
      By Jeff Johnson, Director of Marketing & New Business Development, Drug Plastics & Glass Co., Inc. 11.09.20


    • Herbs & Botanicals | Quality & Safety | Regulations | Testing
      The New High Trend: Cannabis Regulation and Testing

      The New High Trend: Cannabis Regulation and Testing

      This market introduction offers insight on regulatory, testing and other considerations for cannabis-derived ingredients.
      11.02.20

    • Flavors & Colors | Functional Foods & Beverages | Herbs & Botanicals | Regulations
      The Nuance, Potential, and Pitfalls of Hemp and CBD in Foods and Beverages

      The Nuance, Potential, and Pitfalls of Hemp and CBD in Foods and Beverages

      Experts in the CBD-infused products market discuss the advances made and insights gathered on this challenging ingredient.
      By Mike Montemarano, Associate Editor, Nutraceuticals World 11.02.20

    • Herbs & Botanicals | Quality & Safety | Regulations | Testing
      A Reliable Path to Working with CBD in the U.S.

      A Reliable Path to Working with CBD in the U.S.

      The future of U.S. hemp is bright, but it will take time for the industry to mature following years of regulatory restrictions.
      By Brian Zapp, Creative Director, Applied Food Sciences 11.02.20


    • Consumer Trends | Cosmeceuticals / Nutricosmetics | Healthcare Trends | Herbs & Botanicals | Skin Health
      Discovering the Endocannbinoid System with Beata Jedrzejewska

      Discovering the Endocannbinoid System with Beata Jedrzejewska

      The founder and CEO of Verdant Oasis LLC discusses the ‘treasure trove’ of hemp-derived compounds and the future of cannabis science.
      By Sheldon Baker, Area Code 420 11.02.20

    • Consumer Trends | Healthcare Trends | Herbs & Botanicals | Quality & Safety | Regulations | Testing
      From Seed to Sale

      From Seed to Sale

      What formulators need to know about the hemp supply chain.
      By Nicole Foss, MBA, MSN, RN Nextraction Inc. 11.02.20

    • Herbs & Botanicals | Immune Function | Quality & Safety
      Preserving Quality in Immune Health Products: Weathering a Storm of Demand

      Preserving Quality in Immune Health Products: Weathering a Storm of Demand

      With unprecedented spikes and limited stocks, the most sought-after herbs are facing sustainability and quality challenges.
      By Mike Montemarano, Associate Editor 10.01.20

    Trending
    • Nutrition Industry Reacts To 2020-2025 Dietary Guidelines For Americans
    • Preliminary Study Suggests Link Between Omega-3s And Lower COVID-19 Death Rates
    • NOW Raises Additional Concerns About Supplements Available On Amazon
    • High-Protein Meal Replacement Improves Exercise Metabolism Compared To Standard Breakfast
    • Seraphina Therapeutics Formulates Dairy Ingredient For Cellular Health
    Breaking News
    • Ingredient Manufacturers Discuss the E-Sports Market
    • Euromonitor Names Top Ten Trends for 2021
    • Study Highlights Differences Between EPA's and DHA's Effect on Sleep
    • BGG Obtains U.S. Patent on AstaZine Natural Astaxanthin for Heart Function During Exercise
    • Qualitas Health/iwi Raises $10 Million in Investment Round
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2021

    • A Glance At The Eye Health Market
    • Citrus Support for the Blood Glucose-Immune System Connection
    • Modern Snacking: Where Health & Indulgence Converge
    • More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    • A Growing Need for Mineral Supplementation
    • The Value of Vitamin D Testing
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Ingredient Manufacturers Discuss the E-Sports Market
    Euromonitor Names Top Ten Trends for 2021
    Study Highlights Differences Between EPA's and DHA's Effect on Sleep
    Coatings World

    Latest Breaking News From Coatings World

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating
    Miller Paint Declares Simple Serenity its 2021 Color of the Year
    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Eitan Medical Receives FDA Clearance for Sapphire Infusion System
    Researchers Successfully ‘Fine Tune’ New Thermoplastic Biomaterial
    RSIP Vision Announces Versatile Medical Image Segmentation Tool
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Global Biosciences Co. Selects ValGenesis VLMS
    Eisai Appoints Chief Clinical Officer of Oncology Biz
    Nexelis Acquires GSK Vax Lab in Marburg
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Top Beauty Brands in the World—And Most Loved Fragrances
    P&G Reports Q2 Results
    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine
    Happi

    Latest Breaking News From Happi

    Flow Launches Collagen Waters
    Associations Congratulate Biden & Harris
    David Stanko Joins JPMS
    Ink World

    Latest Breaking News From Ink World

    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    THIMM Group Installs 1st Koenig & Bauer CorruFLEX
    Cowan Graphics Adds Fujifilm Inca OnsetX3 HS
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Domino grows installation and service teams
    ABG keeps pace with demand with recruitment drive
    Acucote expands FSC-certified portfolio
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    First Quality Launches Incognito by Prevail
    Essity Launches Reusable Underwear Product
    Honeywell Delivered 225 Million Masks in December
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    DJO Acquires Trilliant Surgical
    FDA Breakthrough Device Designation Granted to Spiderwort's Spinal Cord Technology
    Bioventus Appoints SVP of Operations
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login