• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Supporting Musculoskeletal Health: Tending to Muscles, Joints, and Bones

    2023 Contract Manufacturing Survey

    Dosage and Delivery Innovations Help Manufacturers Meet Common Challenges

    A Paradigm Shift for Antioxidants?

    Manufacturing Dietary Supplements in Economic Uncertainty
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill

    GOOD Meat Receives FDA Go-Ahead for Cultured Meat

    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain

    Jones Healthcare Group Primed to Help Nutraceutical Brands Comply with New Packaging Rules

    Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Harmonizing the EU's Upper Limits For Micronutrients

    GOOD Meat Receives FDA Go-Ahead for Cultured Meat

    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain

    Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets

    DolCas Biotech's Curcugen Featured in Beauty-From-Within Supplement
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill

    Harmonizing the EU's Upper Limits For Micronutrients

    GOOD Meat Receives FDA Go-Ahead for Cultured Meat

    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain

    Jones Healthcare Group Primed to Help Nutraceutical Brands Comply with New Packaging Rules
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill

    Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets

    DolCas Biotech's Curcugen Featured in Beauty-From-Within Supplement

    NOW Tests Bromelain Supplements Purchased on Amazon

    Podcast: Erin Stokes, ND, on Natural Health Strategies and the Role for Dietary Supplements
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    PhytoGaia Inc

    Gencor

    Nutrition21, LLC

    KLK OLEO

    Xsto Solutions
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    PhytoGaia Inc

    Gencor

    Nutrition21, LLC

    KLK OLEO

    Xsto Solutions
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Columns

    Nancy Whiteman: Combining Cannabinoid Expertise with Premium Recipes

    CEO of Wana Wellness discusses strict testing standards, product innovation, and what’s on the horizon.

    Nancy Whiteman: Combining Cannabinoid Expertise with Premium Recipes
    By Sheldon Baker, Baker Dillon Group LLC 03.02.20

     

    Heralded as “The Queen of Legal Weed” by Inc. (May 2017) and “The Martha Stewart of Edibles” by Entrepreneur (January 2019), Whiteman is CEO of Wana Brands, producer of cannabis-infused products including edibles, vapes and extended release capsules. Whiteman leads the company’s strategic vision and directs the development of partnerships and licensing agreements domestically and internationally. She was named MJBizDaily’s 2019 Industry Impact Award Winner in December 2019 and was one of six women included in High Times 100 in March 2019.


    Area Code 420 (AC 420): What is the origin of Wana Wellness?

    Whiteman:
    I am CEO of Wana Brands, which was established in 2010. We could see the huge growth of the hemp market. We understand and want to share the knowledge that cannabinoids and other beneficial cannabis components are greater than the sum of their parts.

    That’s why Wana Brands offers a wide range of CBD/THC ratios and classes of products that are enhanced with terpenes, creating options for all cannabis users to accommodate each consumer’s individual needs, metabolism, and desired experience. With this knowledge from a decade of cannabinoid and plant-based medicine expertise, I founded Wana Wellness as a separate company from Wana Brands. We have two different facilities and two different production teams.

    AC 420: What differentiates Wana Wellness from other hemp products on the market?

    Whiteman:
    What differentiates Wana Wellness is the ability to leverage a decade of tried-and-true cannabinoid expertise along with our premium best-selling edibles recipes. Our greatest investment has been in refining and perfecting the Wana Gummie Recipe. It can be challenging to mask the bitterness of hemp oil, but Wana Brands has dedicated extensive resources to perfecting our recipe, which is vegan, gluten-free, all-natural and kosher-certified. And with broad spectrum hemp oil, we can offer a THC-free versatile product to support health and wellness in tasty and trend-forward fruit flavors.

    AC 420: Why does Wana Wellness use broad spectrum hemp oil instead of isolate?

    Whiteman:
    We use broad spectrum hemp oil because it is extracted from aerial parts—the parts of the hemp plant exposed to air—and contains naturally occurring cannabidiol (CBD), essential terpenes, and other plant compounds that support health.

    CBD isolate, otherwise referred to as “pure CBD,” is a single molecule extract that includes no other active compounds. In order to provide our consumers with a more beneficial product, we decided to use broad spectrum hemp oil instead of a single isolate.

    AC 420: How do you know how much hemp oil and CBD is in your products?

    Whiteman:
    We test and test again, and then we have third-party testing as well. Wana Wellness goes above and beyond the standard Good Manufacturing Practices (GMPs) and rigorously tests each batch of product for microbials, hemp oil potency, and CBD potency. We guarantee that our products contain the amount of hemp oil and CBD stated on the label.

    For the best hemp gummies on the market, we start with the hemp oil. We work only with carefully vetted farmers who utilize organic growing practices. We require that the oil we purchase come with the results for potency, pesticides, and contaminants from a third-party lab. We use the results of this testing to calibrate the oil that is added to each batch, adjusting it for differences in oil potency.

    We then test the final product again to ensure that the dosage is exactly where it should be. This is important because cooking methods and production processes can alter the intended dosage of a product so that the resulting amount of CBD in the product may be materially different from what was planned. And while Wana Wellness is strict with dosing products and third-party testing each batch to ensure proper dosage, unfortunately there are no federal or national industry standards for testing CBD potencies.

    AC 420: Where will the most significant growth occur in the company in the next few years?

    Whiteman:
    Wana Wellness is planning to launch several new CBD product SKUs in the next year, including a tincture, and we will be adding our industry leading quick-onset technology to both our hemp gummies and tinctures.

    We will also have smaller unit sizes and more recipe developments. Our growth will also occur through added distribution. Wana Wellness is available nationally through WanaWellness.com, except in states where regulations do not allow hemp. We’ve also been consistently growing our brick and mortar presence since launching in November 2019. And a last-minute change in regulations from the Colorado MED now allows Colorado dispensaries to sell hemp-derived CBD products in dispensaries. That’s created a lot of opportunity for Wana Wellness in Colorado, since we’re in a majority of the nearly 600 dispensaries in the state.

    AC 420: What new competition do you envision Wana Wellness having in the next 1-2 years?

    Whiteman:
    This really is the dawn of CBD confectioneries, so most products you see today are generic, just as what we saw in legal THC a decade ago. But product differentiation is coming, and Wana Wellness will be a leader. We have new products in development that are leveraging functional ingredients, terpenes, quick onset, and new innovative flavors.

    AC 420: Do you think the supplement industry will take on an even greater role with CBD and hemp products?

    Whiteman:
    If you look at the general supplements market, consumers have become very familiar with the gummie platform as a delivery format. Providing CBD through a gummie format is a no-brainer. We hope that the hemp/CBD industry will act more like the supplement industry. Supplements are regulated by the FDA, but currently the FDA does not regulate hemp as a supplement. This lack of federal regulation allows bad actors to operate. While Wana Wellness has always had our products third-party tested and provided Certificates of Analysis, there are many CBD companies out there who aren’t testing for potency and purity. It’s one thing for a brand to claim its products are potent and consistent. It’s quite another to have those claims backed up by third-party testing.

    While it is now up to the consumer to check with the manufacturer to see whether their products are lab tested for potency and purity, the public is safer, and products are better when testing and certification is required.

    AC 420: If you could improve only one area of your company, what would it be?

    Whiteman:
    I would like to figure out how to get new products and projects implemented faster without compromising quality. It’s a constant challenge! 


    Sheldon Baker

    Sheldon Baker is CEO of the Baker Dillon Group LLC and has created numerous nutraceutical brand marketing communications and public relations campaigns for many well-known supplement and food industry companies. For interview consideration or brand marketing consulting, contact him at Contact@The420AreaCode.com.
    Related Searches
    • Dosage
    • Delivery
    • Nutraceutical
    • fda
    Related Knowledge Center
    • Delivery & Dosage Technologies
    • Herbs & Botanicals
    • Quality & Safety
    Suggested For You
    House Reps Try Again to Regulate CBD and Other Hemp Derivatives as Dietary Ingredients House Reps Try Again to Regulate CBD and Other Hemp Derivatives as Dietary Ingredients
    World Economic Forum Names Sofia Elizondo of Brightseed a Young Global Leader World Economic Forum Names Sofia Elizondo of Brightseed a Young Global Leader
    Disappearing Act: The Battle Over Dietary Supplement Ingredients and the Drug Exclusion Provision Disappearing Act: The Battle Over Dietary Supplement Ingredients and the Drug Exclusion Provision
    Food Standards Agency Validates Novel Food Applications of Association for the Cannabinoid Industry Food Standards Agency Validates Novel Food Applications of Association for the Cannabinoid Industry
    CENTR Expands Beverage Portfolio with Enhanced Water for Cognitive Function and Mood Support CENTR Expands Beverage Portfolio with Enhanced Water for Cognitive Function and Mood Support
    Naomi Whittel Named O&N Health Board of Directors President Naomi Whittel Named O&N Health Board of Directors President
    Brightseed Survey Confirms Surge in Interest for Bioactive Health Solutions Brightseed Survey Confirms Surge in Interest for Bioactive Health Solutions
    Amazon Bans Dietary Supplements Containing NMN Amazon Bans Dietary Supplements Containing NMN
    Brightseed Preclinical Study Shows Digestive Support Potential for Two Compounds Brightseed Preclinical Study Shows Digestive Support Potential for Two Compounds
    Common Sense Solutions to Regulating Cannabis and CBD Common Sense Solutions to Regulating Cannabis and CBD
    NPA Announces Annual Capitol Hill Advocacy ‘Fly-In’ Day NPA Announces Annual Capitol Hill Advocacy ‘Fly-In’ Day
    CBD Expectations: What Happens at FDA and Congress After Agency Seeks New Regulatory Pathway? CBD Expectations: What Happens at FDA and Congress After Agency Seeks New Regulatory Pathway?
    Natural Products Association Blasts FDA for Punting CBD Issues to Congress Natural Products Association Blasts FDA for Punting CBD Issues to Congress
    FDA Denies CBD Petitions, Cites Safety Concerns, Looks to Congress for New Regulatory Pathway FDA Denies CBD Petitions, Cites Safety Concerns, Looks to Congress for New Regulatory Pathway
    2023 Expectations For Wellness, Supplements, CBD, and the Broader Economy 2023 Expectations For Wellness, Supplements, CBD, and the Broader Economy

    Related Breaking News

    • Breaking News | Herbs & Botanicals | Regulations | Regulatory News
      House Reps Try Again to Regulate CBD and Other Hemp Derivatives as Dietary Ingredients

      House Reps Try Again to Regulate CBD and Other Hemp Derivatives as Dietary Ingredients

      After FDA punted CBD back to Congress in January, two House members are floating a pair of bills on the hill.
      03.20.23

    • Breaking News | Digestive Health | Fiber & Carbohydrates | People News | World Markets
      World Economic Forum Names Sofia Elizondo of Brightseed a Young Global Leader

      World Economic Forum Names Sofia Elizondo of Brightseed a Young Global Leader

      Elizondo joins some of the most promising leaders under the age of 40 who are committed to serving society and are launching initiatives to drive social change.
      03.17.23

    • Antioxidants | Dietary Supplements | Herbs & Botanicals | Regulations | Regulatory News | Vitamins
      Disappearing Act: The Battle Over Dietary Supplement Ingredients and the Drug Exclusion Provision

      Disappearing Act: The Battle Over Dietary Supplement Ingredients and the Drug Exclusion Provision

      Increasingly, FDA has used this ‘race to market’ language of DSHEA to prevent or remove safe and legitimate dietary ingredients from commerce.
      By James J. Gormley, Gormley NPI Consulting 03.16.23


    • Breaking News | Herbs & Botanicals | Regulations | Regulatory News | World Markets
      Food Standards Agency Validates Novel Food Applications of Association for the Cannabinoid Industry

      Food Standards Agency Validates Novel Food Applications of Association for the Cannabinoid Industry

      Applications for authorization of CBD isolate and distillate in the UK will now move on to the risk assessment stage to be further assessed.
      03.14.23

    • Cognitive Function | Functional Foods & Beverages | Herbs & Botanicals | Mood Health & Sleep | Proteins, Peptides, Amino Acids
      CENTR Expands Beverage Portfolio with Enhanced Water for Cognitive Function and Mood Support

      CENTR Expands Beverage Portfolio with Enhanced Water for Cognitive Function and Mood Support

      The drinks feature several science-backed ingredients, including citicoline and GABA.
      By Mike Montemarano, Associate Editor 03.07.23

    Loading, Please Wait..
    Trending
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • The Functional Chocolate Company Launches Painfree Chocolate
    Breaking News
    • NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill
    • GOOD Meat Receives FDA Go-Ahead for Cultured Meat
    • IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain
    • Jones Healthcare Group Primed to Help Nutraceutical Brands Comply with New Packaging Rules
    • Nordic Naturals Debuts Probiotic Line in More Than 375 Sprouts Farmer’s Markets
    View Breaking News >
    CURRENT ISSUE

    March 2023

    • Supporting Musculoskeletal Health: Tending to Muscles, Joints, and Bones
    • Dosage and Delivery Innovations Help Manufacturers Meet Common Challenges
    • 2023 Contract Manufacturing Survey
    • Manufacturing Dietary Supplements in Economic Uncertainty
    • Beyond Antioxidants: The Power of Berries
    • A Paradigm Shift for Antioxidants?
    • Ayana Bio on Path to Scale Bioactives Derived from Plant Cell Cultures
    • Nuritas: Leveraging Artificial Intelligence to Speak the Language of Life
    • Dietary Supplement Quality Assurance Programs Critical to Natural Products Industry Success
    • Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NPA: ‘Major Victory’ in Colorado After Amendment to Eating Disorder Bill
    GOOD Meat Receives FDA Go-Ahead for Cultured Meat
    IFF Achieves Industrial-Scale Production of Anaerobic Probiotic Strain
    Coatings World

    Latest Breaking News From Coatings World

    HOFFMANN MINERAL to Focus on Comprehensive Sustainability Strategy
    HMG and Prodrive Renew Technical Partnership
    Eastern Coatings Show Sets Schedule for Technical Papers
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—March 25
    Getinge iCast Receives FDA Premarket Approval
    Tessy Plastics Corp. Celebrates 50th Anniversary
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Willow, Suanfarma Complete Manufacturing Process for Cannabigerol
    Berkshire Sterile to Install nearly 1,500 solar panels at Massachusetts site
    Harm Reduction Therapeutics, Catalent Ink Naloxone Commercial Supply Pact
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Interpack 2023 Introduces New Special Areas and Activities
    eSalon Expands into Over 1,900 CVS Stores Nationwide
    The RealReal Discontinues Beauty Business
    Happi

    Latest Breaking News From Happi

    Henkel Patents Washing Agent with Improved Optical, Rheological Properties
    Food or Drink with Blended Cannabis and Vitamins
    Mermaid Brand Holdings Patents Depilatory Wax Additive
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: Packaging Inks, Toyo Ink Top This Week’s Stories
    Eastern Coatings Show Announces Schedule for Technical Papers
    Pulse Roll Label Products Adds Sean Labas to Technical Sales Team
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    TLMI announces 2022 Eugene Singer Award winners
    Pulse Roll Label Products expands technical sales team
    Mark Andy introduces ProWORX Label Suite
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Heartland Polymers Begins Production, Zeta Polimeri Becomes Radici EcoMaterials & More
    Heartland Polymers Begins Production in Alberta
    Zeta Polimeri Becomes Radici EcoMaterials
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—March 25
    AI is Effective at Documenting Orthopedic Encounters in Hand Surgery
    3D LifePrints Rebrands to Insight Surgery & Launches New Business in Houston
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: Dave Rahami, Zebra, Dracula Technologies Top This Week’s Stories
    Midsummer, UCLA Collaborate on Perovskite-CIGS Tandem Solar Cells
    HID Reports on Reshaping the Security Industry

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login