• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status

    All Eyes on Vision Health

    Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health

    Vitamin D: A Fixture of Supplementation and Fortification

    Magnesium: An Essential Mineral with Many Forms and Functions
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    GOED Elects New Board Officers for 2023

    Aspire Hires Darrec Jones as VP of Business Development

    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women

    BAPP Paper Reviews Common Adulteration Practices Which Go Undetected

    CRN Announces Promotions and Welcomes New Staff Member
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    GOED Elects New Board Officers for 2023

    Lallemand Health Solutions Debuts Organic Saccharomyces Boulardii Probiotic Yeast

    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women

    BAPP Paper Reviews Common Adulteration Practices Which Go Undetected

    CBD Expectations: What Happens at FDA and Congress After Agency Seeks New Regulatory Pathway?
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Aspire Hires Darrec Jones as VP of Business Development

    Lallemand Health Solutions Debuts Organic Saccharomyces Boulardii Probiotic Yeast

    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women

    BAPP Paper Reviews Common Adulteration Practices Which Go Undetected

    CBD Expectations: What Happens at FDA and Congress After Agency Seeks New Regulatory Pathway?
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Lallemand Health Solutions Debuts Organic Saccharomyces Boulardii Probiotic Yeast

    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women

    Quercetin Ingredient Linked to Improved COVID-19 Recovery: Study

    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Botanic Healthcare LLC

    EIRICH Machines

    Bioenergy Life Science, Inc. (BLS)

    Sabinsa Corporation

    Xsto Solutions
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Botanic Healthcare LLC

    EIRICH Machines

    Bioenergy Life Science, Inc. (BLS)

    Sabinsa Corporation

    Xsto Solutions
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Health E-Insights

    An Interview with Scott Steinford, Founder of Trust Transparency

    A strategist, organization optimizer, author and speaker, Steinford has an extensive track record in the pharmaceutical and nutrition industries.

    An Interview with Scott Steinford, Founder of Trust Transparency
    Related Content
    • CoQ10 Association
    • Baker Dillon Group LLC
    • Scott Steinford Joins Health Wright Products as CEO
    • An Interview with Andreas Wolf, President of Eye Promise
    • Bluebird Botanicals: Earning Trust Through Quality & Customer Service
    By Sheldon Baker12.04.19
    Scott Steinford, now the CEO of Health Wright Products, is a strategist, organization optimizer, author and speaker. From starting companies and building companies to facilitating their acquisition, Steinford has an extensive and awarded track record encompassing the pharmaceutical and nutrition industries. He has held CEO or president roles in organizations such as Trust Transparency Center, ZMC-USA, Doctor’s Best and Zenwise Health/Zesty Paws, and guided non-profit trade organizations such as the CoQ10 Association and Natural Algae Astaxanthin Association. Steinford has made a career of redefining excellence with an unapologetic commitment to ethics.
     

     
    Health E-Insights: What is the Trust Transparency Center?
     
    Steinford: Trust Transparency Center (TTC) is a boutique strategy and insights firm with over 60 years of experience in the natural products industry, including a deep understanding of all aspects of the global supply chain and what it takes to be successful in today's ever-changing climate. TTC utilizes trust transparency principles to provide insights and guidance to nutritional product stakeholders in the areas of business and go-to-market strategy, finance and mergers and acquisitions, compliance and risk management, strategic services, organizational culture development, and trust transparency coaching. The organization's Single Ingredient Trade Association (SITA) incubator program establishes a third-party baseline for ingredient quality, identity, and appropriate category definitions and standards.
     
    Health E-Insights: You mention trust transparency principles, what are they?
     
    Steinford: In my book, The ROI of Trust Transparency, I introduced a new thought process where we remove the “and” from the common phrase “Trust and Transparency” to develop one mindset that exponentially expands the power of both words. By taking trust and making it visible, we can improve our relationships, other’s confidence, and, ultimately, the reputation that follows us wherever we go. By believing in the power and importance of transparency we elevate our thinking about what we do before we do it. In short, trust transparency is making trust apparent in your life and believing in the power of transparency. These two words, when combined, and not separated, provide an exponential power to your life.
     
    Health E-Insights: How do you partner overall with trade associations? 
     
    Steinford: Trust Transparency Center works to steward, protect and promote dietary supplement ingredients across key categories. Our SITA incubator program establishes a third-party baseline for ingredient quality, identity, and appropriate category definitions and standards. We also support involved ingredient manufacturers in their efforts to develop science and education to deter valueless commoditization.
     
    Health E-Insights: Why are these single ingredient trade associations important?
     
    Steinford: SITA receives the benefit of utilizing shared resources provided by Trust Transparency Center to the association itself. This compression of time and expense leaves more resources to the individual organizations to focus on the two elements which contribute most greatly to successful ingredient sales, education, and science. Discussion with industry regulators such as FDA, EFSA and others is often the sole burden of the branded ingredients. Many smaller, or lesser known, ingredient manufacturers benefit as well from the success of the branded ingredients expenditures. This concept of shared benefit holds true for consumer and brand education and science expenditures as well. By providing a forum to encourage and allow all manufacturers to become involved, the opportunity to build the ingredient faster is supported. Examples of SITA success can be found with the Natural Algae Astaxanthin Association identifying and forcing the removal of brands providing false label claims involving synthetic astaxanthin. The CoQ10 Association has made considerable and consistent achievements to achieve a greater awareness of the power of CoQ10 to complement the number one prescribed pharmaceutical drug class known as statins.
     
    Health E-Insights: Besides CoQ10 and astaxanthin, what other ingredient categories does Trust Transparency Center support?
     
    Steinford: Trust Transparency Center, with managing partner Len Monheit, provides leadership and serves the Global Prebiotic Association, the Global Curcumin Association, the Coconut Coalition of the America’s and the Council of Science and Innovation in Cannabis and Cannabinoids. Trust Transparency Center also offers stewardship for many other ingredients, providing promotion and protection for the ingredients without formal organizations surrounding them.
     
    Health E-Insights: What is one key message you want your prospective clients to know? 
     
    Steinford: Everything good incorporates trust. Trust Transparency Center strives to build trust within our industry not only for what we represent but for who we are, as a whole and as an industry.
     
    Health E-Insights: If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, with whom would it be? 
     
    Steinford: For one week, I would trade places with Mark Blumenthal of the American Botanical Council. He is the most intelligent and entertaining person I know. I also have come to know that my wife not so secretly loves him. I don’t blame her.
     
    Health E-Insights: If Hollywood made a movie about your life, whom would you like to see play the lead role as you?  
     
    Steinford: The obvious answer would be George Clooney because he is so cool and good looking, but the real answer is probably Zach Galifianakis because he is unique like me and was fired by George Clooney in the movie Up in the Air, and that is as close to George Clooney as I could ever hope to get.
     

    Sheldon Baker is CEO of the Baker Dillon Group LLC and has created numerous nutraceutical brand marketing communications and public relations campaigns for many well-known supplement and food industry companies. For Health E-Insights interview consideration or brand marketing consulting, contact him at SBaker@BakerDillon.com.
     
    Related Searches
    • EFSA
    • Dietary Supplement
    • Health
    • Botanical
    Suggested For You
    CoQ10 Association CoQ10 Association
    Baker Dillon Group LLC Baker Dillon Group LLC
    Scott Steinford Joins Health Wright Products as CEO Scott Steinford Joins Health Wright Products as CEO
    An Interview with Andreas Wolf, President of Eye Promise An Interview with Andreas Wolf, President of Eye Promise
    Bluebird Botanicals: Earning Trust Through Quality & Customer Service Bluebird Botanicals: Earning Trust Through Quality & Customer Service
    An Interview with Manoj Dadlani, CEO, CosmosID An Interview with Manoj Dadlani, CEO, CosmosID
    An Interview with Ned Becker of Columbia Nutritional An Interview with Ned Becker of Columbia Nutritional
    Balanced Health Botanicals: Fueling The CBD Movement Balanced Health Botanicals: Fueling The CBD Movement
    CoQ10 Market Experiencing Healthy Growth CoQ10 Market Experiencing Healthy Growth
    Mile High Labs: Stephen Mueller & The Mile High Monster Mile High Labs: Stephen Mueller & The Mile High Monster
    An Interview with Tracey Seipel, ND, of the Seipel Group An Interview with Tracey Seipel, ND, of the Seipel Group
    Area Code 420 Has Arrived Area Code 420 Has Arrived
    Trust Transparency Consulting Trust Transparency Consulting

    Related Buyers Guide Companies

    • CoQ10 Association

      CoQ10 Association

      ...
      Scott Steinford, Executive Director 11.03.22

    • Baker Dillon Group LLC

      ...
      Sheldon Baker, Chief Executive Officer 10.11.22

    • Breaking News | Contract Manufacturing | People News
      Scott Steinford Joins Health Wright Products as CEO

      Scott Steinford Joins Health Wright Products as CEO

      Contract manufacturer produces thousands of unique and complex formulas for brands.
      11.19.19


    • Antioxidants | Dietary Supplements | Eye Health | Healthy Aging | Infant & Children's Health | Minerals | Vitamins
      An Interview with Andreas Wolf, President of Eye Promise

      An Interview with Andreas Wolf, President of Eye Promise

      Business leader driven by personal values of hard work, trust and integrity.
      By Sheldon Baker 11.05.19

    • Consumer Trends | Dietary Supplements | Herbs & Botanicals | Quality & Safety
      Bluebird Botanicals: Earning Trust Through Quality & Customer Service

      Bluebird Botanicals: Earning Trust Through Quality & Customer Service

      Founder and CEO Brandon Beatty aims to be the voice of reason in the CBD industry, guiding consumers to accurate scientific information.
      By Sheldon Baker 10.14.19

    Loading, Please Wait..
    Trending
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • CBD Expectations: What Happens At FDA And Congress After Agency Seeks New Framework?
    • The Functional Chocolate Company Launches Painfree Chocolate
    • Heavy Metals Found In Two Greens Products
    • Vitamin D Supplementation Reduces Risk Of Dynapenia
    Breaking News
    • GOED Elects New Board Officers for 2023
    • Aspire Hires Darrec Jones as VP of Business Development
    • Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women
    • BAPP Paper Reviews Common Adulteration Practices Which Go Undetected
    • CRN Announces Promotions and Welcomes New Staff Member
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2023

    • Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    • Magnesium: An Essential Mineral with Many Forms and Functions
    • Vitamin D: A Fixture of Supplementation and Fortification
    • Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health
    • All Eyes on Vision Health
    • Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    GOED Elects New Board Officers for 2023
    Aspire Hires Darrec Jones as VP of Business Development
    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women
    Coatings World

    Latest Breaking News From Coatings World

    ROSS Offers Heavy-Duty Three Roll Mills for High Viscosity Dispersions
    PPG Achieves ISO 14001 Certification of Environmental Management System
    AmCoat’s Rhino Shield and Floor Shield Break Records in 2022
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Study: Smartphone Therapeutic Helps Improve Fibromyalgia in Patients
    Sightpath Medical Acquires Accusite Surgical
    Sissel Lønning Andresen Named LINK Medical CEO
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Merck Revenues Up 22% for the Year to $59.3B
    BioNTech SE Completes Proprietary Plasmid DNA Manufacturing Facility in Marburg, Germany
    Dragonfly Therapeutics Appoints Joseph Eid as President of Research & Development
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    e.l.f. Beauty Net Sales Grow 49% in Third Quarter of 2023
    DOVE Introduces ‘Next-Gen’ Body Wash in Sleek New Sustainable Bottle
    Ariana Grande Agrees to Purchase Assets Tied to r.e.m. beauty from Forma Brands
    Happi

    Latest Breaking News From Happi

    CVS Introduces New Beauty, Personal Care Brand One+Other
    Sharon Personal Care Expands Green Product Portfolio and Formulation Capabilities
    Ecolab Enters Consumer Retail with New Ecolab Scientific Clean Brand at Home Depot
    Ink World

    Latest Breaking News From Ink World

    International Paper Named to Fortune's List of World's Most Admired Companies
    Flint Group Launches Sustainable UV LED Dual Cure Ink
    Smurfit Kappa's Sustainable Solutions Take Home Eight WorldStar Awards
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Brook + Whittle acquires LLT Labels
    ABG adds laser perforation to shrink sleeve seaming solution
    PPC Flexible Packaging acquires Israel-based StePac, MAPfresh Holdings
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Qvin Menstrual Blood Diagnostic Device Receives FDA Approval in Thailand
    Andritz, KCF Technologies Form Agreement
    Freudenberg e-Power Systems, LG Energy Solution Announce Partnership
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Adrian Tyndall Joins Axogen's Board of Directors
    ADSM-Synchro Medical Acquired by Tyber Medical
    Solid Growth Ahead for Orthopedic Power Tools Market
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Infineon Concludes Very Profitable 1Q 2023
    LOPEC 2023: Here are the Highlights for Printed Electronics
    Employee-Led Giving at ORNL Provides $937,000 to Area Nonprofits in 2022

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login