By Nutraceuticals World Staff 05.02.19
The Indian spice turmeric, derived from the roots of Curcuma longa—a flowering plant of the ginger family (Zingiberaceae)—has undergone a meteoric rise in the nutraceutical marketplace in recent years, alongside its principal chemical constituent, curcumin, which gives turmeric its bright yellow color.
After thousands of years of traditional use in Ayurvedic medicine, a vast audience is now attuned to the benefits of turmeric/curcumin, and are seeking it out in supplements, snacks, teas, drinks, and more.
A recent report from the Council for Responsible Nutrition discussing the 2018 CRN Consumer Survey on Dietary Supplements called turmeric “one of the industry’s rising stars,” despite the fact that five years ago it wasn’t even part of the survey. Today, according to Brian Wommack, senior vice president, communications, for CRN, “it’s the second most popular supplement in the herbal/botanical category.”
Worldwide president of Sabinsa Corporation
After thousands of years of traditional use in Ayurvedic medicine, a vast audience is now attuned to the benefits of turmeric/curcumin, and are seeking it out in supplements, snacks, teas, drinks, and more.
A recent report from the Council for Responsible Nutrition discussing the 2018 CRN Consumer Survey on Dietary Supplements called turmeric “one of the industry’s rising stars,” despite the fact that five years ago it wasn’t even part of the survey. Today, according to Brian Wommack, senior vice president, communications, for CRN, “it’s the second most popular supplement in the herbal/botanical category.”
Worldwide president of Sabinsa Corporation
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